Dawn of the Devices: A Guide to Surviving the Device Apocalypse
By Ryan Betts and Michael Brooks
With an insatiable hunger, the people of our great province are beginning to lust uncontrollably for information on their mobile devices. The din of urban commutes is often punctuated by the frustrated grunts of someone struggling to access any kind of data from their phone. When it’s not available, the unholy is unleashed.
Devices. Multiplying like a zombie plague. Infesting our once clean analytics with new and cryptic user agents. Strange and horrifying combinations of screen densities, aspect ratios, and input controls. The battle feels hopeless. Their pace of evolution is daunting.
At the CDC (Center for Device Control) we firmly believe it doesn’t have to be this way. We have been hard at work developing a series of tools and techniques to help equip any team with the ability to target all mobile phones and still hit a budget. The future is a better place. Let us show you.
- Who are we?
- About Nitobi.
- Zombie horde === public with devices (including developers)
- Historically, how have people consume information?
- Newspaper, television, and personal computers.
- Now a days, how do people consume information?
- Mobile devices. Cell phones. Tablets. eBooks. Netbooks. Laptops.
- We are now infested with mobile devices.
- It's a BYOD world.
- Bring your own Device / Danger / Disaster.
- And there are a lot of device platforms out there.
- Native apps require a lot of overhead...
- But you can charge $$$ for them.
- And sometimes people will even buy them.
- But you guys are cities, so no one is going to buy your apps.
- Reaching people means reaching these devices.
- In the beginning, a popular choice was the app store.
- You could hire a few iOS developers and knock out an app.
- This worked well in the iOS, but now we’re overrun with devices.
- It’s expensive to hire specialized developers.
- And slow to develop for every platform.
- As developers, we lost the platform battle.
- We failed to keep up with the device platforms.
- But we've learned from this loss.
- We believe there is a better way.
- We need a general purpose tool.
- Something battle tested.
- Something cheap to jump into.
- Something that is supported by every platform.
- "World War Z" author Max Brooks calls this general purpose tool the Lobotomizer.
- "A fusion of shovel and double-bladed battle axe."
- The lobo was a tool to shovel trenches or chop wood.
- The lobo could also smash in a zombie.
- The web is our lobotomizer.
- "A fusion of APIs and two-way communication."
- The web was designed to deliver information and does it well.
- Not necessarily all good ones, but we can make do.
- The web can penetrate any mobile device.