pricing, positioning, segmentation, sales and social strategies

by Rockstar Group on Dec 08, 2010

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This presentation provides a very high level of things that will help you drive more revenue (sell more stuff). I think something within these 7 slides will benefit you. thx. @mwalsh

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This presentation provides a very high level of things that will help you drive more revenue (sell more stuff). I think something within these 7 slides will benefit you. thx. @mwalsh

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pricing, positioning, segmentation, sales and social strategies — Presentation Transcript

Pricing • Positioning • Segmentation • Sales • Social Strategies considerations for doing it right Rockstar Group

What’s the value?

ROI and TCO

Competition

Market considerations

Freemium to significant

pricing

What problem do you solve?

How is it better, easier, faster?

Are you safe, secure, reliable?

Don’t make me look stupid – who else has adopted?

Why you, why now?

positioning

Who really, really needs you now?

Can you move away from the crowd?

What’s the market ecosystem?

What markets are a great match for your company strengths.

segmentation

Direct (telesales, field, outsource)

Referrals built into the product

Partners

APIs with exchange

sales

Click to “like”, share, tweet

Group selling

Referrals with discount to referred

Up-sell mechanisms

Free, valuable content

social

Rockstar Group

www.wehelpyourock.com

@mwalsh

415.602.7060 m

[email_address]

Thanks!

pricing, positioning, segmentation, sales and social strategies

by Rockstar Group on Dec 08, 2010

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pricing, positioning, segmentation, sales and social strategies — Presentation Transcript