expressor software

company  founded in 2003  smart, fast, affordable data integration smart semanticstm software  a 2009 Gartner “Cool Vendor in Data Management and Integration”  led by experienced management team  technical founders have very strong data breakthrough total lifecycle warehousing and DI background management scalability  received 16 Mill in funding; main investors are Commonwealth Capital Ventures, Globespan Capital Partners and Sigma Partners  shipping expressor 2.0 in mid June „09  headquartered in burlington, ma copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 2

expressor 2.0 endorsement “expressor is one of the best new-generation data integration tools we have evaluated and used. And now there is a new alternative for customers seeking to deploy an exceptionally powerful, yet affordable enterprise data integration solution.” John Traves, principal consultant and co-founder, Emunio Consulting copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 3

DI products are inefficient and expensive 75% of data warehouse “data integration” solutions on the market are complex, builders still custom-code bloated, and service intensive their DI processes data volume growth and simple and complex data, time-series data, growing number complexity continues to of sources overwhelms tool‟s ability to cope explode time is being compressed more data needs to be delivered faster and we have less time to deliver the application hardware costs, obsolete (expensive) software pricing current solutions don‟t models, and high development staff costs negatively scale impact ROI copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 4

exponential data growth TB 1000 size of largest data warehouse in the 800 Winter Top Ten Survey CAGR = 173% “virtually all organizations are 600 facing continued rapid growth in data volumes – typically 1.5 to 2.5x Moore‟s Law 400 projected growth rate per year” actual Richard Winter 200 president of Winter Corporation 1998 2000 2002 2004 2006 2008 2010 2012 exponential data growth (size in terabytes of user data) copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 5

expressor - where we fit data consumers applications databases processes BI tools portals web services developer perpetual data analyst high- data collaborative semantic performance steward role-based metadata data tools services integration services manager batch data architect data sources applications databases messages flat files xml semi-structured mainframe web services data copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 6

expressor delivers... smart semanticstm build flexible applications with rationalized business terms and reusable rules total lifecycle breakthrough management scalability manage your projects achieve ultimate data with cohesive, role-based integration performance in integration tools batch or real-time copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 7

smart semanticstm today‟s DI systems expressor metadata is not rationalized semantic rationalization  physical metadata-driven  common business definitions  business rules can‟t be found  reusable rules  minimal integration productivity  integration productivity copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 8

smart semantics  integration expressor design is drawing decoupled from physical environment  analyst can define multiple reusable if part number begins with (target-centric) semantic integration business rules “384” then ship type is “Fedex” rules for each business definition semantic (metadata) common business  rules are 100% rationalization reusable across definitions projects part_# part_#  ships with over rdbms rdbms 10,000 business terms part_number  intelligent data warehouse business part_no definition learning pnum semantic cobol copybook dictionary  rationalization expressor significantly is xml file shortens dev beingand effort time done by expressor repositor data steward copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 9

breakthrough scalability expressor processor  optimized, paralle l processing engine with small footprint channel channel image image  batch and real- time processing network network  processes terabytes of data per hour channel channel  processes complex / hierarchical data data stores / types data stores / applications  supports applications structured & channel channel semi-structured data  flexible deployment channel-based parallel partitioning across Windows, Linux and UNIX computers expressor engine outperforms  connectors to leading DI platforms wide range of data sources copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 10

total lifecycle management  role- based, collabor ative environment  unified, semanti c metadata repository with built-in version control  project staging, deploy ment and rollback  simultaneous project development  common business vocabulary and expressor allows you rules bridge to manage and monitor business and IT the entire project lifecycle  development and runtime copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation reporting

customer endorsement “We've been looking for [a replacement for our existing high-performance DI solution for] the last three years — since we first signed with our existing vendor. We never got over the sticker shock we had because their licensing model was so expensive and restrictive. We looked at open software and other packaged applications, but none of them really ‘floated my boat’ until we looked at expressor.” VP of engineering at a US database marketing company copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 12

expressor reduces TCO of your DI initiative reduces hardware reduces infrastructure costs development costs through breakthrough through semantic metadata scalability of our data rationalization and processing engine reusable business rules total cost of ownership matters reduces lifecycle reduces software management costs licensing costs through integrated, role-based through our channel/ team development, project usage pricing model reporting, and flexible deployment copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 13

expressor solutions rapid ETL migration complex data data migration to expressor processing low latency data warehousing Ab Initio alternative data processing intelligent load & gotm operational data governance for Netezza data integration expressor semantic data integration system copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 14

expressor innovative runtime pricing  channel / usage based pricing model  no charge for development tools  no charge for connectors (motors) channel  runtime ranges from 5k to 20k per network channel channel  average starter configuration is 80k or less channel  perpetual and term licensing available expressor processor expressor favorably competes on price with mainstream DI competitors copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 15

partner adoption “Based on our experience working with the leading high-performance ETL tools over the last seven years, we see great market potential for expressor. The combination of BitWise’s proven, economical onsite-offshore delivery model and the much less expensive expressor semantic data integration system make for a compelling offer in today’s economy.” Salil Sakhardande, president of Bitwise Solutions copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 16

expressor initiator  import terms and definitions from external sources  define and edit semantic definitions and terms in bulk  assign subject areas and meta-types to multiple definitions in a single operation  save, share, an d review work in progress  synchronize data with expressor repositor initiator - a Windows-based application copyright ©2009 expressor software corporation confidential and proprietary confidential and proprietary copyright © 2009 expressor software corporation copyright 2008 expressor software corporation 18

expressor administrator  used by data architects, data stewards, and project managers  used to set up projects, manag e personnel assignments, p erform semantic rationalization tasks, update reporting database, and create expressor images and network descriptions  tightly integrated with expressor repositor administrator – Web-based project setup & management application copyright ©2009 expressor software corporation confidential and proprietary confidential and proprietary copyright © 2009 expressor software corporation copyright 2008 expressor software corporation 19

expressor constructor  targeted at data steward and analyst  tool enables analyst to define and test target-centric business rules  All test cases are stored in repository for future use  rules expressed in expressor datascripttm language  also allows a data steward to rationalize data field names to constructor - a Microsoft Excel-based application common business definitions copyright ©2009 expressor software corporation confidential and proprietary confidential and proprietary copyright © 2009 expressor software corporation copyright 2008 expressor software corporation 20

expressor illustrator  targeted at ETL developers  provides complete set of operators incl. join, transform, sort , and partition  data processing logic implemented graphically  highly complex algorithms can be defined using expressor datascripttm  allows to define new business rules  previously defined business rules can be directly utilized within an expressor drawing  drawings and business rules are stored in expressor repositor illustrator - a Microsoft Visio-based application  provides remote execution of drawings copyright ©2009 expressor software corporation confidential and proprietary confidential and proprietary copyright © 2009 expressor software corporation copyright 2008 expressor software corporation 21

expressor datascripttm  based on open source Lua scripting language  powerful, concise, and extensible language  datascript extends Lua with additional expressor-specific functions  provides common scripting language across platforms  developers can use datascript to convert unconventional external metadata into image descriptions  powerful way to integrate expressor with external scheduling systems  seamless integration with external scripts illustrator datascript editor written in datascript copyright ©2009 expressor software corporation confidential and proprietary confidential and proprietary copyright © 2009 expressor software corporation copyright 2008 expressor software corporation 22

expressor value proposition  smart semanticstm - simplifies development; fosters reuse; improves business / IT communications; facilitates data governance initiatives  breakthrough scalability - expressor is true high- performance alternative to Ab Initio and DataStage  total lifecycle management - lowers labor costs; encourages collaborative team development; enforces DI best practices  total cost of ownership – lets you cut your data integration costs in half xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx copyright ©2009 expressor software corporation confidential and proprietary copyright 2008 expressor software corporation 23

smart. fast. affordable. data integration software www.expressor-software.com copyright ©2009 expressor software corporation confidential and proprietary 24 copyright 2008 expressor software corporation

expressor software

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