Philip Kotler


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Philip Kotler

  1. 1. Dr. PHILIP KOTLER (Who has earned a reputation as the `Father of Marketing’) Born: May 27, 1931 in Chicago, Illinois. Nationality: USA. Occupation: Marketing Consultant TEAM 1) K. Chaitanya, 2) M.V.R.K Prasad, 3) S.R.K Prasad, 4) Laxman Rao, 5) P.Vanajarani, 6) L.Srinivasa Rao, 7) S.Trinadha Rao, 8) B.Maruthi , 9) K.Sravanthi, 10) P. Syam Siva prasad "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." — Philip Kotler
  2. 2. INTRODUCTION: When the topic of discussion is marketing, there is only one name that springs immediately to mind i.e., Philip Kotler. Kotler has, over the past four decades, established a reputation for himself as the "Father of Marketing". As the first person to define marketing as a field, he has achieved iconic status in countries all over the world including Indonesia, where his invaluable contributions have led to a postage stamp being brought out in his honor. His book Marketing Management: Application, Planning, Implementation and Control (1967), now in its thirteenth edition, is widely considered to be the `bible' of marketing. As his colleague at Kellogg, I have had the privilege of working with this "living legend" of marketing. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there. THE ACEDEMIC: He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Group H.E.C. in Paris, the University of Economics and Business Administration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo. “Marketing is becoming a battle based more on information than on sales power” – Philip Kotler.
  3. 3. THE CAREER: Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing. Academic Positions: S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, 1988-present Harold T. Martin Professor of Marketing, Kellogg School of Management, Northwestern University, 1973-1987 Montgomery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1969-1972 Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1965-1968 Assistant Professor of Market, Kellogg School of Management, Northwestern University, 1962-1964 He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition. “It is no longer enough to satisfy customers. You must delight them” – Philip Kotler
  4. 4. AREAS OF EXPERTISE: Arts Management Arts Marketing Brand Management Business to Business Markets Development Economics Distribution Channels International Business International Marketing Marketing Management Marketing Strategy/Planning/Policy New Product Development Nonprofit Marketing Sales Force Management Strategy Urban Development and Economics THE AWARD WINNER: Philip Kotler was selected in 2001 as the #4 major management guru by The Times (behind Jack Welch, Bill Gates, and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking. Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence”. He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey. He also received the 1978 “Paul Converse Award” of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. “Watch the product life cycle; but more important, watch the market life cycle” – Philip Kotler.
  5. 5. In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year”. Books by Philip Kotler (chronological order) • Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing Solution, Wharton School, June 2009. • Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, AMACOM Publishing, May 2009. • Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System, Jossey-Bass, 2008. • Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan, Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill,2007. • Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006. • Irving Rein, Philip Kotler, and Ben Shields, The Elusive Fan: Reinventing Sports in a Crowded Marketplace, McGraw-Hill, 2006. • Philip Kotler, David Gertner, Irving Rein, and Donald Haider, Marketing Places, Latin America, Makron and Paidos, 2006. • Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006. • Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005. • Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, 2005. • Philip Kotler, Hermawan Kartajaya, and David Young, Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Wiley, 2004 • Philip Kotler, Ten Deadly Marketing Sins: Signs and Solutions, Wiley, 2004. • Philip Kotler and Fernando Trias de Bes, Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas, Wiley, 2003. • Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice-Hall, 2003. • Francoise Simon, Philip Kotler, Global Biobrands: Taking Biotechnoloty to Market, The Free Press, 2003. • Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley, 2003. • Philip Kotler, Dipak Jain, and Suvit Maesjincee, Marketing Moves: A New Approach to Profits, Growth, and Renewal, Harvard Business School, 2002. • Philip Kotler, A Framework for Marketing Management, Prentice-Hall, 2001 (subsequent editions, 2003, 2007, and 2009). • Philip Kotler, Irving Rein, Donald Haider, and Chrieter Asplund, Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, Wiley, 2001. “The successful salesperson cares first for the customer, second for the products” – Philip Kotler.
  6. 6. • Philip Kotler and Hermawan Kartajaya, Repositioning Asia: From Bubble to Suistainable Economy, Wiley, 2000. • Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, Marketing Places Europe, Financial Times, 1999. • Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing Management-An Asian Perspective, Prentice-Hall, 2006, 4th edition. • • Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The Free Press, 1999. • Neil Kotler and Philip Kotler, Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008. • Philip Kotler and Joanne Scheff, Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press, 1997. • Philip Kotler, Gary Armstrong, and Veronica Wong, Principles of Marketing - European Edition, 1996 (Subsequent editions in 1999, 2001, and 2005). • Philip Kotler, John Bowen and James Makens, Marketing for Hospitality and Tourism, Prentice-Hall, 1996, (Subsequent editions in 1999, 2003, and 2006). • Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations, The Free Press, 1993. • Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively,Abingdon Press 1992. • Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989, 2002, and 2008. (Latest title in Philip Kotler and Nancy Lee, Social Marketing: Influencing Behaviors for Good, Sage, 2008) • Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006). • Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice Hall, 1987. • Philip Kotler, Liam Fahey, and Somkid Jatusripitak, The New Competition, 1985 • Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice Hall 1985, 1995. • Philip Kotler, Marketing Professional Services,Prentice Hall, 1984 (Paul N. Bloom and Tom Hayes joined to do a second edition in 2002). • Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction), Prentice Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. Gary Armstrong joined as co-author in 1990. • Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. (this is a substantial revision of Marketing Decision Making. It was revised in 1992, and published by Prentice Hall with the addition of K. Sridhar Moorthy as third author.) • Philip Kotler, Principles of Marketing, Prentice -Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008. Gary Armstrong joined as co-author in 1989.) “The best way to hold customers is to constantly figure out how to give them more for less” – Philip Kotler.
  7. 7. • Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. (Subsequent editions in 1982, 1986, 1991, 1996, 2003, and 2006. Alan Andreasen joined as co-author in 1986.) • Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972. • Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972. • Philip Kotler, Marketing Management: Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 003, 2006, 2009). KeviLane Keller Joined as co-author in 2006.