Microsoft Digital Innovations - Mark Vozzo

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Mark Vozzo (Digital Marketer at Microsoft Australia) presented at a FirstClick Consulting event showcasing some Microsoft's latest products such as: Live Mesh (beta), Internet Explorer 8 features such as Web Slices and Accelerators, Silverlight (Hard Rock Cafe site) and Bing Maps Apps.

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Microsoft Digital Innovations - Mark Vozzo

  1. 1. Microsoft’s Digital Innovations Date: 7 May 2010 Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia E: i-mavozz@microsoft.com L: www.linkedin.com/in/markvozzo T: @markvozzo
  2. 2. Digital Innovations
  3. 3. Microsoft continues to invest & innovate
  4. 4. Live Mesh – Synchronizing Life mesh.com
  5. 5. Live Mesh – Synchronizing Life mesh.com • It’s in beta, so it’s free • Small Download (1.4Mb) • 5Gb free storage in the Cloud • Sync, Share & Access different devices • Files are Accessible via Web Browser
  6. 6. Live Mesh – PC Interface http://mesh.com
  7. 7. My Live Mesh
  8. 8. Live Mesh – Web Interface http://mesh.com
  9. 9. IE8 Web Slices www.ieaddons.com/en/webslices/ They are snippets of a webpage that can be quickly referenced
  10. 10. IE8 Accelerators http://ieaddons.com/au/accelerators/ These help you get around the web faster.
  11. 11. IE8 Developer Tools [F12]
  12. 12. IE9 – It’s coming, positive reviews IE9 @MIX10 described as fast, compelling, game-changing browser message reached 3M+ on Twitter!
  13. 13. IE9 – Test Drive it for yourself http://ie.microsoft.com/testdrive/
  14. 14. Silverlight – Rich Web Experiences http://silverlight.net Demo: http://memorabilia.hardrock.com/
  15. 15. Silverlight site – Windows Server2008 http://www.microsoft.com/windowsserver2008/en/us/serverunleashed /default.html
  16. 16. Silverlight + Web Analytics http://live.visitmix.com/MIX10/Sessions/CL24
  17. 17. The Decision Engine - Look Less, Find More. Bing is all about helping you make faster, more informed decisions.
  18. 18. More about Bing discoverbing.com
  19. 19. Compare Search Results
  20. 20. Bing - Enhanced Preview demo
  21. 21. Bing + Wikipedia (1+1=3) Bing Maps integration provides contextual information based on locations mentioned in the Wikipedia article.
  22. 22. Bing Images – infinite scroll & filtering
  23. 23. Bing Visual Search www.bing.com/visualsearch
  24. 24. Bing + Partners = Quicker Decisions (1+1=3)
  25. 25. Weather Comparison
  26. 26. Bing Travel
  27. 27. Bing + Wolfram|Alpha (Computation Engine)
  28. 28. Bing: Real-time Search www.bing.com/twitter
  29. 29. Bing Shopping – Opinion Index www.bing.com/shopping (US only) Latent Semantic Indexing (LSI) Engine
  30. 30. Bing Maps
  31. 31. Bing Maps - API example http://www.newseum.org/todaysfrontpages/flash/bing.asp
  32. 32. Bing Maps – Major Update Mar 2010 OLD: bingmaps.com.au NEW: bing.com/maps/explore
  33. 33. Bing Maps – Access via United States http://bing.com/maps/explore
  34. 34. Bing Maps Demo
  35. 35. Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)
  36. 36. Map Apps: Street side Photos Integrates streetside photos with images from Flickr
  37. 37. Map Apps: Worldwide Telescope Look up in the sky – search for stars
  38. 38. In Summary: You’ve seen just some of Microsoft’s Digital Innovations Live Mesh is a great way to access your data no matter where you are. IE8 Webslices & Accelerators: a web browser innovation that can help drive traffic to your site. Silverlight: An innovative development environment for rich, engaging user experiences. Bing: Look less, find more - leading the way in search innovation.
  39. 39. About the Presenter Mark Vozzo Online Analytics Lead Digital Marketing @ Microsoft Australia i-mavozz@microsoft.com +61 (2) 9870 2643 http://linkedin.com/in/markvozzo
  40. 40. REFERENCE MATERIAL
  41. 41. More on WebSlices & Accelerators http://delicategeniusblog.com/?p=813 For tutorial and more in depth info visit: http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
  42. 42. Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade To run most of the things I’m about to show you need: • Internet Explorer 8 & Silverlight 3 installed • Both are free to download from:
  43. 43. Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html
  44. 44. Free Anti-Virus & Anti-Malware http://www.microsoft.com.au/security • 17 Mb Download • Support for both 32 & 64 Bit Windows • Can set to update automatically • It’s unobtrusive
  45. 45. Windows Live Writer Plugin: Social Bookmarking http://www.dotnetscraps.com/dotnetscraps/post/Social-Bookmarking-Plugin-for-Windows- Live-Writer.aspx
  46. 46. Windows Live Writer: Heaps of Plugins http://gallery.live.com/results.aspx?c=0&bt=9&pl=8
  47. 47. Office Live http://workspace.officelive.com/en-au/ You can use this service for free online storage and document sharing. You can store files up to 5GB, and share with anyone, and collaborate on a single document. It will allow you to view Microsoft Office Word, Excel and PowerPoint files from your Web browser.
  48. 48. Students: Office07 Ultimate for $75 http://www.itsnotcheating.com.au
  49. 49. Buy Office 2007 today, get 2010 free http://www.office.com/techg
  50. 50. AdCenter Labs http://adlab.microsoft.com/Default.aspx 54
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