Mark Vozzo provides a behind the scenes look at his SEM Funnel and how to optimise keywords for maximum Return on Investment (ROI). He will provide tips on optimising Click-through-rate, Form Completion Rate, Lead Conversion Rate and Pipe-to-Spend. This was a presentation delivered at Web Analytics Wednesday, Sydney on 23 July 2014. For more details visit blog post - http://blogs.salesforce.com/au/2014/07/adwords-sem-funnel.html
Clipping is a handy way to collect important slides you want to go back to later.