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Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
Presentatie Wayne Visser DEF
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Presentatie Wayne Visser DEF

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  • 1. The Age of Responsibility CSR 2.0 and the New DNA of Business Dr. Wayne Visser wayne@csrinternational.org Founder & Director, CSR International Senior Associate, Cambridge Universitywayne@csrinternational.org www.csrinternational.org © CSR International
  • 2. The Sustainable Development Gap © CSR International
  • 3. Ages & Stages of CSR CSR 2.0 CSR 1.0 Transformative Strategic CSR in CSR in The Age of Promotional CSR in The Age of Responsibility Charitable Management The Age of CSR in Defensive Marketing The Age of CSR in Philanthropy The Age of Greed © CSR International
  • 4. The Age of Greed © CSR International
  • 5. Defensive CSR © CSR International
  • 6. The Age of Philanthropy © CSR International
  • 7. Charitable CSR © CSR International
  • 8. The Age of Marketing © CSR International
  • 9. Promotional CSR © CSR International
  • 10. The Age of Management © CSR International
  • 11. Strategic CSR © CSR International
  • 12. The Age of Responsibility © CSR International
  • 13. Transformative CSR © CSR International
  • 14. ISO 26000: Fit for the future? Principles, including:  Accountability, Transparency, Ethics, Stakeholder interests, Rule of Law, International norms, Human rights  Integration, including: Core subjects, including:  Organisational characteristics  Governance, Human  Understanding SR of rights, Labour, organisation Environment, Fair  Communication on SR operating practices,  Enhancing credibility of SR Consumer issues,  Reviewing & improving SR Community involvement  Voluntary initiatives on SR & development © CSR International
  • 15. Curses of CSR 1.0 – Incremental CSRSource: ISO © CSR International
  • 16. Curses of CSR 1.0 - Peripheral CSRBlow in her face and she’ll More doctors smoke Camelfollow you anywhere © CSR International
  • 17. Curses of CSR 1.0 – Uneconomic CSR © CSR International
  • 18. CSR 1.0 – Burying the Past © CSR International
  • 19. Web 1.0 and CSR 1.0 © CSR International
  • 20. Web 2.0 and CSR 2.0 Watch Ray Anderson Video © CSR International
  • 21. Discussion  How would you rate Dutch companies in terms of the Stages of CSR?  Defensive  Charitable  Promotional  Strategic  Transformative  Can you think of examples of each? © CSR International
  • 22. Netherlands - Ages & Stages of CSR? Strategic Promotional CSR in Transformative CSR in The Age of Charitable CSR in Management The Age of The Age of CSR in Defensive Marketing Responsibility The Age of CSR in Philanthropy The Age of Greed © CSR International
  • 23. Principle 1 - Creativity © CSR International
  • 24. Principle 1 - Creativity Apple’s iPHONE Vodaphone’s M-PESA © CSR International
  • 25. Principle 1 - Creativity I like to support causes where "a lot of good comes from a little bit of good," or, in other words, where the positive social returns vastly exceed the amount of time and money invested Jeff Skoll, First President of e-Bay © CSR International
  • 26. Principle 2 - Scalability © CSR International
  • 27. Principle 2 - Scalability Toyota Prius Tata Nano © CSR International
  • 28. Principle 2 - Scalability Microfinance © CSR International
  • 29. Principle 3 - Responsiveness The Global Climate Coalition The Corporate Leaders’ Group On Climate Change © CSR International
  • 30. Principle 3 - Responsiveness TRIPS (Trade-Related GSK Patent Pool Aspects of Intellectual Property Rights) © CSR International
  • 31. Principle 3 - Responsiveness Watch Paul Polman Video © CSR International
  • 32. Principle 4 - GlocalityCarroll’s CSR Pyramid Guatemala’s CSR Pyramid Philanthropic  Policy engagement Ethical  Community responsibility Legal  Family responsibility Economic  Economic responsibility © CSR International
  • 33. Resilience Principle 4 - Glocality © CSR International
  • 34. Principle 5 - Circularity End-of-Pipe Solutions Closed-loop Production © CSR International
  • 35. Principle 5 - Circularity Since 2002, we have handled over 18 million mobile phones for reuse and recycling © CSR International Source: ASRC
  • 36. Case Study: Nike Shaw Carpets “The shoes you wear today become the shoes, shirts or equipment you use tomorrow” Watch Nike videoSource: Marketing Responsibly, © CSR InternationalIBE/Mallen Baker, 2009
  • 37. The Challenge Ahead for CSR 2.0 As with Web 2.0, the success of CSR 2.0 will depend on: C = CREATIVITY S = SCALABILITY R = RESPONSIVENESS 2 = GLOCALITY 0 = CIRCULARITY © CSR International
  • 38. Discussion  How would you rate Dutch companies in terms of the 5 Principles of CSR 2.0?  Creativity  Scalability  Responsiveness  Glocality  Circularity  Can you think of examples of each? © CSR International
  • 39. CSR 2.0 in the Netherlands? RESPONSIVENESS SCALABILITY GLOCALITY CREATIVITY CIRCULARITY CSR 2.0 © CSR International
  • 40. The CSR 2.0 DNA Model The CSR 2.0 DNA Model DNA Code Goal Key Indicators Capital investment Value Economic Beneficial products Creation development Inclusive business Leadership Good Institutional Transparency Governance effectiveness Ethical conduct Philanthropy Societal Stakeholder Fair labour practices Contribution orientation Supply chain integrity Ecosystem protection Environmental Sustainable Copyright CSR International / Wayne Visser 2010 Renewable resources Integrity ecosystems Zero-waste production © CSR International
  • 41. The Simple Dual Test for CSR 2.0 Admission Admit that you are a big part of the problem © CSR International
  • 42. The Simple Dual Test for CSR 2.0 Ambition Be a real part of the solution © CSR International
  • 43. What Have We Got to Lose? © CSR International
  • 44. Thank You! Good luck! wayne@csrinternational.org www.waynevisser.com © CSR International

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