“This presentation will walk you through how to optimize and measure your app’s performance in the Android market, and how to make your app generate (more) revenue. With over 300,000 apps in the market, even a great app needs to be promoted to reach its audience.
Various methods of generating attention for your app will be discussed and the importance of measuring your app’s performance in the market will be highlighted with code snippets and case studies where possible.
The last part of the talk will discuss the different options for monetizing your app, how to have a minimal impact on the user experience, and how to make the best choice between the different options.”
Mathijs Vogelzang co-founded AppTornado, which develops the popular Android app discovery platform AppBrain.com and 30 other Android apps under the name “Swiss Codemonkeys” with a combined total download count of over 20 million. Mathijs has been building software for over 20 years. After competing in many programming contests Google hired him in 2007 to work on the YouTube team in Zürich, Switzerland. He and Uwe Maurer, one of his colleagues at Google, started to build fun Android apps together in their free time, and this lead to them leaving Google to found AppTornado near the end of 2008. Since February 2011 Mathijs is leading the Dutch branch of AppTornado based in Utrecht.