Marketing Your Business<br />Micki Voelkel<br />…using Social Networking<br />
Marketing Your Business<br />…using Social Media Marketing<br />
The Instructor<br />Micki Voelkel<br />Center for Business and Professional Development<br />University of Arkansas-Fort S...
The Road Map<br />
Why?<br />
What is Social Media?*<br />*And why is it important?<br />
Social Media:<br />The platform you use to communicate and collaborate online such as Facebookor Twitter.<br />
Social Networking:<br />What you DO with social media!<br />
Social Media Marketing:<br />The use of technology to co-create, know, like and trust.*<br />* According to John Janttsch,...
So?<br />
Did You Know? 4.0Scott McLeod and Karl Fisch<br />
65% of Businesses Surveyed plan to increase spending on social media in 2010.<br />T & D Magazine, February 2010<br />
Effective Communication is strongly correlated<br />with meeting financial targets<br />T & D Magazine, February 2010<br />
Top Reasons Companies are not implementing or Expanding use of Social Media<br />Limited staff or resources	……………..45%<br ...
Your younger employees are already communicating on social networks.<br />
So are a lot of your older employees.*<br />* The fastest growing demographic of Facebook users is women age 50+.<br />
Your customers are almost certainly on social networks.<br />
And they are already talking about you.<br />
Rather than asking yourself IF you should or should not use Facebook or Twitter…<br />John Jantsch<br />Let’s Talk: Social...
The question is “How can Facebook and Twitter help you achieve your marketing objectives?”<br />John Jantsch<br />Let’s Ta...
What?<br />
Marketing Principles<br />Product<br />Pricing<br />Placement<br />Promotion<br />According to Textbooks<br />
Social Media Marketing<br />Content<br />Context<br />Connections<br />Community<br />
Generate CONTENT<br />You need tons of relevant, education-based, and user-generated content!<br />
Information should be useful for people.<br />…Deliver it in CONTEXT<br />
People are starving for CONNECTION…<br />
…to build a COMMUNITY around<br />Products<br />Brands<br />People<br />
It’s not about lead generation.<br />
Some marketing objectives to consider…<br />
Spread your content and expertise to a new audience.<br />
Network with like-minded people.<br />
Build a community of evangelists.<br />
Reach new audiences in the exact way they choose to communicate.<br />
Hear literally everything being said online about your brand in real time.<br />
Be seen as a trusted source of information.<br />
Hierarchy of Social Marketing<br />Adapted from John Jantsch<br />
Read blogs. Comment on blogs. Blog.<br />
Blogging is the foundation of the pyramid—the doorway to all other social marketing.<br />
Social Search let’s you see what people are saying about you NOW!<br />
Social Search is your tool for brand management.<br />
Social Networking: Reach out for prospects on Facebook or other sites…<br />
The process will frustrate if you don’t have the content and context need met.<br />
Micro-blogging allows for quick-tracking and engagement.<br />
Without content, micro-blogging can’t do as much for you.<br />
Two Role Models<br />
Eat This Not That<br />
American Management Association<br />
How?<br />
I’m just one person.  How do I get started?<br />
Step 1:Content<br />
Update your web site frequently with interesting, educational content.<br />
Search the web for articles and blogs that may interest your customers.<br />
Start your own blog.<br />
Update your blog frequently.<br />
Step 2:Context<br />
What do customers need now?<br />
How can they use your information?<br />
Step 3:Connect<br />
Van’s<br />
Step 4:Community<br />
Virtual and Real Come together…<br />
OK.  So now what.<br />
Facebook<br />Business<br />
http://www.facebook.com/business<br />Click the Pages link.<br />
Twitter<br />Business<br />
http://business.twitter.com/twitter101<br />
Micki Voelkel<br />479-788-7771<br />mvoelkel@uafortsmith.edu<br />
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Marketing Your Business Using Social Media

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Introduction to marketing using social media

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Marketing Your Business Using Social Media

  1. 1. Marketing Your Business<br />Micki Voelkel<br />…using Social Networking<br />
  2. 2. Marketing Your Business<br />…using Social Media Marketing<br />
  3. 3. The Instructor<br />Micki Voelkel<br />Center for Business and Professional Development<br />University of Arkansas-Fort Smith<br />479-788-7771<br />mvoelkel@uafortsmith.edu<br />
  4. 4. The Road Map<br />
  5. 5. Why?<br />
  6. 6. What is Social Media?*<br />*And why is it important?<br />
  7. 7. Social Media:<br />The platform you use to communicate and collaborate online such as Facebookor Twitter.<br />
  8. 8. Social Networking:<br />What you DO with social media!<br />
  9. 9. Social Media Marketing:<br />The use of technology to co-create, know, like and trust.*<br />* According to John Janttsch, Duct Tape Marketing<br />
  10. 10. So?<br />
  11. 11. Did You Know? 4.0Scott McLeod and Karl Fisch<br />
  12. 12.
  13. 13. 65% of Businesses Surveyed plan to increase spending on social media in 2010.<br />T & D Magazine, February 2010<br />
  14. 14. Effective Communication is strongly correlated<br />with meeting financial targets<br />T & D Magazine, February 2010<br />
  15. 15. Top Reasons Companies are not implementing or Expanding use of Social Media<br />Limited staff or resources ……………..45%<br />Limited knowledge ……………………40%<br />Lack of IT support or tech …………….36%<br />Lack of Senior Mgmt Support ……….33%<br />Lack of employee access ……………32%<br />Lack of metrics to measure ………….32%<br />Legal Dept Restrictions ……………….19%<br />Source: Watson Wyatt, T & D Magazine, February 2010<br />
  16. 16. Your younger employees are already communicating on social networks.<br />
  17. 17. So are a lot of your older employees.*<br />* The fastest growing demographic of Facebook users is women age 50+.<br />
  18. 18. Your customers are almost certainly on social networks.<br />
  19. 19. And they are already talking about you.<br />
  20. 20. Rather than asking yourself IF you should or should not use Facebook or Twitter…<br />John Jantsch<br />Let’s Talk: Social Media for Small Business<br />
  21. 21. The question is “How can Facebook and Twitter help you achieve your marketing objectives?”<br />John Jantsch<br />Let’s Talk: Social Media for Small Business<br />
  22. 22. What?<br />
  23. 23. Marketing Principles<br />Product<br />Pricing<br />Placement<br />Promotion<br />According to Textbooks<br />
  24. 24. Social Media Marketing<br />Content<br />Context<br />Connections<br />Community<br />
  25. 25. Generate CONTENT<br />You need tons of relevant, education-based, and user-generated content!<br />
  26. 26. Information should be useful for people.<br />…Deliver it in CONTEXT<br />
  27. 27. People are starving for CONNECTION…<br />
  28. 28. …to build a COMMUNITY around<br />Products<br />Brands<br />People<br />
  29. 29.
  30. 30. It’s not about lead generation.<br />
  31. 31. Some marketing objectives to consider…<br />
  32. 32. Spread your content and expertise to a new audience.<br />
  33. 33. Network with like-minded people.<br />
  34. 34. Build a community of evangelists.<br />
  35. 35. Reach new audiences in the exact way they choose to communicate.<br />
  36. 36. Hear literally everything being said online about your brand in real time.<br />
  37. 37. Be seen as a trusted source of information.<br />
  38. 38. Hierarchy of Social Marketing<br />Adapted from John Jantsch<br />
  39. 39. Read blogs. Comment on blogs. Blog.<br />
  40. 40. Blogging is the foundation of the pyramid—the doorway to all other social marketing.<br />
  41. 41. Social Search let’s you see what people are saying about you NOW!<br />
  42. 42. Social Search is your tool for brand management.<br />
  43. 43. Social Networking: Reach out for prospects on Facebook or other sites…<br />
  44. 44. The process will frustrate if you don’t have the content and context need met.<br />
  45. 45. Micro-blogging allows for quick-tracking and engagement.<br />
  46. 46. Without content, micro-blogging can’t do as much for you.<br />
  47. 47. Two Role Models<br />
  48. 48. Eat This Not That<br />
  49. 49. American Management Association<br />
  50. 50. How?<br />
  51. 51. I’m just one person. How do I get started?<br />
  52. 52. Step 1:Content<br />
  53. 53. Update your web site frequently with interesting, educational content.<br />
  54. 54. Search the web for articles and blogs that may interest your customers.<br />
  55. 55. Start your own blog.<br />
  56. 56. Update your blog frequently.<br />
  57. 57. Step 2:Context<br />
  58. 58. What do customers need now?<br />
  59. 59. How can they use your information?<br />
  60. 60.
  61. 61.
  62. 62.
  63. 63. Step 3:Connect<br />
  64. 64. Van’s<br />
  65. 65.
  66. 66.
  67. 67. Step 4:Community<br />
  68. 68.
  69. 69.
  70. 70. Virtual and Real Come together…<br />
  71. 71.
  72. 72. OK. So now what.<br />
  73. 73. Facebook<br />Business<br />
  74. 74. http://www.facebook.com/business<br />Click the Pages link.<br />
  75. 75. Twitter<br />Business<br />
  76. 76. http://business.twitter.com/twitter101<br />
  77. 77. Micki Voelkel<br />479-788-7771<br />mvoelkel@uafortsmith.edu<br />

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