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Marketing Your Business Using Social Media
 

Marketing Your Business Using Social Media

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Introduction to marketing using social media

Introduction to marketing using social media

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    Marketing Your Business Using Social Media Marketing Your Business Using Social Media Presentation Transcript

    • Marketing Your Business
      Micki Voelkel
      …using Social Networking
    • Marketing Your Business
      …using Social Media Marketing
    • The Instructor
      Micki Voelkel
      Center for Business and Professional Development
      University of Arkansas-Fort Smith
      479-788-7771
      mvoelkel@uafortsmith.edu
    • The Road Map
    • Why?
    • What is Social Media?*
      *And why is it important?
    • Social Media:
      The platform you use to communicate and collaborate online such as Facebookor Twitter.
    • Social Networking:
      What you DO with social media!
    • Social Media Marketing:
      The use of technology to co-create, know, like and trust.*
      * According to John Janttsch, Duct Tape Marketing
    • So?
    • Did You Know? 4.0Scott McLeod and Karl Fisch
    • 65% of Businesses Surveyed plan to increase spending on social media in 2010.
      T & D Magazine, February 2010
    • Effective Communication is strongly correlated
      with meeting financial targets
      T & D Magazine, February 2010
    • Top Reasons Companies are not implementing or Expanding use of Social Media
      Limited staff or resources ……………..45%
      Limited knowledge ……………………40%
      Lack of IT support or tech …………….36%
      Lack of Senior Mgmt Support ……….33%
      Lack of employee access ……………32%
      Lack of metrics to measure ………….32%
      Legal Dept Restrictions ……………….19%
      Source: Watson Wyatt, T & D Magazine, February 2010
    • Your younger employees are already communicating on social networks.
    • So are a lot of your older employees.*
      * The fastest growing demographic of Facebook users is women age 50+.
    • Your customers are almost certainly on social networks.
    • And they are already talking about you.
    • Rather than asking yourself IF you should or should not use Facebook or Twitter…
      John Jantsch
      Let’s Talk: Social Media for Small Business
    • The question is “How can Facebook and Twitter help you achieve your marketing objectives?”
      John Jantsch
      Let’s Talk: Social Media for Small Business
    • What?
    • Marketing Principles
      Product
      Pricing
      Placement
      Promotion
      According to Textbooks
    • Social Media Marketing
      Content
      Context
      Connections
      Community
    • Generate CONTENT
      You need tons of relevant, education-based, and user-generated content!
    • Information should be useful for people.
      …Deliver it in CONTEXT
    • People are starving for CONNECTION…
    • …to build a COMMUNITY around
      Products
      Brands
      People
    • It’s not about lead generation.
    • Some marketing objectives to consider…
    • Spread your content and expertise to a new audience.
    • Network with like-minded people.
    • Build a community of evangelists.
    • Reach new audiences in the exact way they choose to communicate.
    • Hear literally everything being said online about your brand in real time.
    • Be seen as a trusted source of information.
    • Hierarchy of Social Marketing
      Adapted from John Jantsch
    • Read blogs. Comment on blogs. Blog.
    • Blogging is the foundation of the pyramid—the doorway to all other social marketing.
    • Social Search let’s you see what people are saying about you NOW!
    • Social Search is your tool for brand management.
    • Social Networking: Reach out for prospects on Facebook or other sites…
    • The process will frustrate if you don’t have the content and context need met.
    • Micro-blogging allows for quick-tracking and engagement.
    • Without content, micro-blogging can’t do as much for you.
    • Two Role Models
    • Eat This Not That
    • American Management Association
    • How?
    • I’m just one person. How do I get started?
    • Step 1:Content
    • Update your web site frequently with interesting, educational content.
    • Search the web for articles and blogs that may interest your customers.
    • Start your own blog.
    • Update your blog frequently.
    • Step 2:Context
    • What do customers need now?
    • How can they use your information?
    • Step 3:Connect
    • Van’s
    • Step 4:Community
    • Virtual and Real Come together…
    • OK. So now what.
    • Facebook
      Business
    • http://www.facebook.com/business
      Click the Pages link.
    • Twitter
      Business
    • http://business.twitter.com/twitter101
    • Micki Voelkel
      479-788-7771
      mvoelkel@uafortsmith.edu