Marketing Your Business Using Social Media
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Marketing Your Business Using Social Media

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Introduction to marketing using social media

Introduction to marketing using social media

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Marketing Your Business Using Social Media Marketing Your Business Using Social Media Presentation Transcript

  • Marketing Your Business
    Micki Voelkel
    …using Social Networking
  • Marketing Your Business
    …using Social Media Marketing
  • The Instructor
    Micki Voelkel
    Center for Business and Professional Development
    University of Arkansas-Fort Smith
    479-788-7771
    mvoelkel@uafortsmith.edu
  • The Road Map
  • Why?
  • What is Social Media?*
    *And why is it important?
  • Social Media:
    The platform you use to communicate and collaborate online such as Facebookor Twitter.
  • Social Networking:
    What you DO with social media!
  • Social Media Marketing:
    The use of technology to co-create, know, like and trust.*
    * According to John Janttsch, Duct Tape Marketing
  • So?
  • Did You Know? 4.0Scott McLeod and Karl Fisch
  • 65% of Businesses Surveyed plan to increase spending on social media in 2010.
    T & D Magazine, February 2010
  • Effective Communication is strongly correlated
    with meeting financial targets
    T & D Magazine, February 2010
  • Top Reasons Companies are not implementing or Expanding use of Social Media
    Limited staff or resources ……………..45%
    Limited knowledge ……………………40%
    Lack of IT support or tech …………….36%
    Lack of Senior Mgmt Support ……….33%
    Lack of employee access ……………32%
    Lack of metrics to measure ………….32%
    Legal Dept Restrictions ……………….19%
    Source: Watson Wyatt, T & D Magazine, February 2010
  • Your younger employees are already communicating on social networks.
  • So are a lot of your older employees.*
    * The fastest growing demographic of Facebook users is women age 50+.
  • Your customers are almost certainly on social networks.
  • And they are already talking about you.
  • Rather than asking yourself IF you should or should not use Facebook or Twitter…
    John Jantsch
    Let’s Talk: Social Media for Small Business
  • The question is “How can Facebook and Twitter help you achieve your marketing objectives?”
    John Jantsch
    Let’s Talk: Social Media for Small Business
  • What?
  • Marketing Principles
    Product
    Pricing
    Placement
    Promotion
    According to Textbooks
  • Social Media Marketing
    Content
    Context
    Connections
    Community
  • Generate CONTENT
    You need tons of relevant, education-based, and user-generated content!
  • Information should be useful for people.
    …Deliver it in CONTEXT
  • People are starving for CONNECTION…
  • …to build a COMMUNITY around
    Products
    Brands
    People
  • It’s not about lead generation.
  • Some marketing objectives to consider…
  • Spread your content and expertise to a new audience.
  • Network with like-minded people.
  • Build a community of evangelists.
  • Reach new audiences in the exact way they choose to communicate.
  • Hear literally everything being said online about your brand in real time.
  • Be seen as a trusted source of information.
  • Hierarchy of Social Marketing
    Adapted from John Jantsch
  • Read blogs. Comment on blogs. Blog.
  • Blogging is the foundation of the pyramid—the doorway to all other social marketing.
  • Social Search let’s you see what people are saying about you NOW!
  • Social Search is your tool for brand management.
  • Social Networking: Reach out for prospects on Facebook or other sites…
  • The process will frustrate if you don’t have the content and context need met.
  • Micro-blogging allows for quick-tracking and engagement.
  • Without content, micro-blogging can’t do as much for you.
  • Two Role Models
  • Eat This Not That
  • American Management Association
  • How?
  • I’m just one person. How do I get started?
  • Step 1:Content
  • Update your web site frequently with interesting, educational content.
  • Search the web for articles and blogs that may interest your customers.
  • Start your own blog.
  • Update your blog frequently.
  • Step 2:Context
  • What do customers need now?
  • How can they use your information?
  • Step 3:Connect
  • Van’s
  • Step 4:Community
  • Virtual and Real Come together…
  • OK. So now what.
  • Facebook
    Business
  • http://www.facebook.com/business
    Click the Pages link.
  • Twitter
    Business
  • http://business.twitter.com/twitter101
  • Micki Voelkel
    479-788-7771
    mvoelkel@uafortsmith.edu