On October 23rd, 2014, we updated our
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What is Social Media?* *And why is it important?
Social Media: The platform you use to communicate and collaborate online such as Facebookor Twitter.
Social Networking: What you DO with social media!
Social Media Marketing: The use of technology to co-create, know, like and trust.* * According to John Janttsch, Duct Tape Marketing
Did You Know? 4.0Scott McLeod and Karl Fisch
65% of Businesses Surveyed plan to increase spending on social media in 2010. T & D Magazine, February 2010
Effective Communication is strongly correlated with meeting financial targets T & D Magazine, February 2010
Top Reasons Companies are not implementing or Expanding use of Social Media Limited staff or resources ……………..45% Limited knowledge ……………………40% Lack of IT support or tech …………….36% Lack of Senior Mgmt Support ……….33% Lack of employee access ……………32% Lack of metrics to measure ………….32% Legal Dept Restrictions ……………….19% Source: Watson Wyatt, T & D Magazine, February 2010
Your younger employees are already communicating on social networks.
So are a lot of your older employees.* * The fastest growing demographic of Facebook users is women age 50+.
Your customers are almost certainly on social networks.
And they are already talking about you.
Rather than asking yourself IF you should or should not use Facebook or Twitter… John Jantsch Let’s Talk: Social Media for Small Business
The question is “How can Facebook and Twitter help you achieve your marketing objectives?” John Jantsch Let’s Talk: Social Media for Small Business
Marketing Principles Product Pricing Placement Promotion According to Textbooks
Social Media Marketing Content Context Connections Community
Generate CONTENT You need tons of relevant, education-based, and user-generated content!
Information should be useful for people. …Deliver it in CONTEXT
People are starving for CONNECTION…
…to build a COMMUNITY around Products Brands People
It’s not about lead generation.
Some marketing objectives to consider…
Spread your content and expertise to a new audience.
Network with like-minded people.
Build a community of evangelists.
Reach new audiences in the exact way they choose to communicate.
Hear literally everything being said online about your brand in real time.
Be seen as a trusted source of information.
Hierarchy of Social Marketing Adapted from John Jantsch
Read blogs. Comment on blogs. Blog.
Blogging is the foundation of the pyramid—the doorway to all other social marketing.
Social Search let’s you see what people are saying about you NOW!
Social Search is your tool for brand management.
Social Networking: Reach out for prospects on Facebook or other sites…
The process will frustrate if you don’t have the content and context need met.
Micro-blogging allows for quick-tracking and engagement.
Without content, micro-blogging can’t do as much for you.
Two Role Models
Eat This Not That
American Management Association
I’m just one person. How do I get started?
Update your web site frequently with interesting, educational content.
Search the web for articles and blogs that may interest your customers.
Start your own blog.
Update your blog frequently.
What do customers need now?
How can they use your information?
Virtual and Real Come together…
OK. So now what.
http://www.facebook.com/business Click the Pages link.