Webdevelopment   E-commerce   E-marketing
Google Adwords
Microsoft Adcenter
Facebook Ads
Google            AdwordsMicrosoftAdcenter                                 Web-Facebook                                 sh...
GoogleAdwords
Adwords.google.be
PPCAdverts          
PPC Adverts                               Bid:           competition                     Your Ad                          ...
PPC Adverts#1. €0,30/clickQuality Score 6/10   #4. €0,25/click                     Quality Score 5/10#2. €0,31/clickQualit...
PPCAdverts
Conversions,  not clicks
Conversions, not clicks
Conversions, not clicks                    Cost per click is less than:       Conversion rate * total clicks * profit per ...
Conversions,  not clicks               0,6% (conversion rate) * 200 (total clicks) * € 10 (profit per conversion)         ...
Conversions, not clicks               0,6% (conversion rate) * 200 (total clicks) * € 210 (profit per conversion)         ...
Conversions, not clicks
Conversions, not clicks
Conversions, not clicks               Diamond gifts               www.diamondsweb.com/26894/gift20%&20%shop20%.html   ...
Conversions, not clicks
Conversions, not clicks
Hot tips
Hot tips

Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
Intracto Workshop: online advertising (Antwerp Diamond Conference)
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Intracto Workshop: online advertising (Antwerp Diamond Conference)

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Intracto Workshop: online advertising (Antwerp Diamond Conference)

  1. 1. Webdevelopment E-commerce E-marketing
  2. 2. Google Adwords
  3. 3. Microsoft Adcenter
  4. 4. Facebook Ads
  5. 5. Google AdwordsMicrosoftAdcenter Web-Facebook shop Ads Other channels Advertisements Traffic Conversion
  6. 6. GoogleAdwords
  7. 7. Adwords.google.be
  8. 8. PPCAdverts 
  9. 9. PPC Adverts Bid: competition Your Ad €0,20/click100 clicks/month =100 visitors/month Your You pay: € 0,20 * 100 = € 20,00/month website for a #6 spot on Google result page
  10. 10. PPC Adverts#1. €0,30/clickQuality Score 6/10 #4. €0,25/click Quality Score 5/10#2. €0,31/clickQuality Score 4/10 #5. €0,20/click Quality Score 5/10#3. €0,26/clickQuality Score 5/10 #6. €0,20/click Quality Score 4/10
  11. 11. PPCAdverts
  12. 12. Conversions, not clicks
  13. 13. Conversions, not clicks
  14. 14. Conversions, not clicks Cost per click is less than: Conversion rate * total clicks * profit per conversion
  15. 15. Conversions, not clicks 0,6% (conversion rate) * 200 (total clicks) * € 10 (profit per conversion) = € 12,00 Profit per month: € 12,00 - (200 clicks * € 1,00) = - € 188,00
  16. 16. Conversions, not clicks 0,6% (conversion rate) * 200 (total clicks) * € 210 (profit per conversion) = € 252,00 Profit per month: € 252,00 - (200 clicks * € 1,00) = € 52,00
  17. 17. Conversions, not clicks
  18. 18. Conversions, not clicks
  19. 19. Conversions, not clicks Diamond gifts www.diamondsweb.com/26894/gift20%&20%shop20%.html Diamond Gifts At Very Low Prices! BUY NOW! BUY BUY BUY! {keyword:Diamond gifts} www.diamondsweb.com/giftshop High Quality Diamond Gifts Shop Online, Secure Shipping
  20. 20. Conversions, not clicks
  21. 21. Conversions, not clicks
  22. 22. Hot tips
  23. 23. Hot tips
  24. 24. 

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