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Think Visibility 2013“One man went to Leeds”
• The smackdown is coming, it’s only a matter  of time• However links are still the signal.• The risks of standing still a...
• Google doesn’t want to  look stupid…• In order to scale they must  automate where possible.• Look at your market and  co...
1. Multi-category sites.2. Nothing but guest posts.3. Guest posts from anyone.4. Guest post about anything.5. Explicitly a...
9. Double-dipped posts.10.“Spammy” bio links.11.Don’t hammerthe same network over andover for different sites.   Swerving ...
How To Brace Ourselves For Impact• Standard Checks:   • Indexed?   • MozRank   • PageRank   • Domain Authority   • Citateo...
Real Publisher Shit #RPS  •   Quality content not just from guest authors.  •   Signs of life.  •   Sign of integrity (rel...
Takeaways  • Set yourself standards.  • Diversify!  • Check every domain.  • Monitor your links.  • Don’t panic most peopl...
Takeaway Tips: Learn From TheSuccesses And Failures Of A 7Figure Site– Al Carlton
• Costs £500 for 2 hours consultation.• Made £1,000,000 from Google Adsense since 2005.• Uses quite inappropriate clipart....
• They got in touch with 2600 hacks• 1.4% of all journalists• Anonymous survey about things including •   SEO’s •   PR’s •...
• UK & German journalists work the hardest.• A quarter of UK journos have to write 7+ articles a  day.Get The Skills To Pa...
• 87% of US journalists have to write 3+  articles a dayGet The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
• Press releases are still effective however PR  Newswire and PR Web are dead.• You need to sell these to journalists who ...
• Do journos use Twitter to find scoops?  • For pitches…    • UK 75% use it for stories    • Germany 80% don’t use  • For ...
• Do journos fact check with Wiki?    • 91% of German journos fact check with      Wikipedia.    • 82% of UK journos also ...
• Actionable takeaways   • Can we look to promote and get comments for     journalists articles once they’ve released it? ...
• Actionable takeaways • Use Dropbox or Sendit for photos. • ALWAYS include full contact details. • Hit up regionals (desp...
• Awesome content was around   before Google was. • We need to keep in mind the   what links were essentially   created fo...
• Quality content and  more importantly WHO  recommends it will be  key in the future.• Social signals are  becoming more ...
• Staying Ahead Of The Game • Social activity and links are becoming   more and more intertwined. • Use Social Crawlytics ...
• Takeaway Tips • TheIdeaSwap.com. • Bottlenose. • Content Strategy Generator from SEO   Gadget. • We need to start earnin...
• Everyone is online clambering for attention.• How are we going to cut through the noise and not  just noticed but rememb...
• Stop flooding the internet full of crap.• You’re just adding to the noise.• If you’re only starting now you’re already  ...
• It’s a growing market but it’s getting more and more  competitive.  • Social media spend set to double over the next 5  ...
• Kids don’t trust what brands say on social media. • People are swamped with messages constantly that   people are instin...
• Where does your brand sit?• What are your brand values and are they  aligned with the medium?• Strike a brand balance on...
• Takeaway Tips  • Peerindex, like Klout but with    rewards.  • Twitter algo changes are    a’comin.  • Always have a str...
• Everything you ever  wanted to know about  rich snippets.• Stand out from the  listings in any way  possible.• Grabbing ...
• People –  • Authorship –  • Reviews –  • Recipes –Maximise Your SERPPotential – Peter Handley
• Events –  • Product –  • Video –  • Music –Maximise Your SERPPotential – Peter Handley
• Why the heck would you want to do that?   • PPC, local etc. all encroaching on our search space.   • Increase CTR%   • G...
• It’s all about semantics  and giving data a  context…    • Take your pick of       microformats,       microdata, RDFA. ...
• http://www.slideshare.net/jamesagate/james-agate-think-  visibility-2013• http://www.slideshare.net/AlCarlton/takeaway-t...
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  • Transcript of "Think vis 2013"

    1. 1. Think Visibility 2013“One man went to Leeds”
    2. 2. • The smackdown is coming, it’s only a matter of time• However links are still the signal.• The risks of standing still are worse than pushing the boundaries.• Think before you act and commit to a linking opportunity.• Nevermind guest posting we shouldn’t rely solely on ANY one link building tactic.Swerving The Guest BloggingSmackdown – James Agate
    3. 3. • Google doesn’t want to look stupid…• In order to scale they must automate where possible.• Look at your market and competitors, aim for the defensible.Swerving The Guest BloggingSmackdown – James Agate
    4. 4. 1. Multi-category sites.2. Nothing but guest posts.3. Guest posts from anyone.4. Guest post about anything.5. Explicitly advertise “SEO” rules.6. Paid links.7. Automated solutions8. Sites Panda was designed toeradicate. Swerving The Guest Blogging Smackdown – James Agate
    5. 5. 9. Double-dipped posts.10.“Spammy” bio links.11.Don’t hammerthe same network over andover for different sites. Swerving The Guest Blogging Smackdown – James Agate
    6. 6. How To Brace Ourselves For Impact• Standard Checks: • Indexed? • MozRank • PageRank • Domain Authority • Citateon Flow • Trust FlowSwerving The Guest BloggingSmackdown – James Agate
    7. 7. Real Publisher Shit #RPS • Quality content not just from guest authors. • Signs of life. • Sign of integrity (relevant sidebar links). • Balance between commercial and content. • Contact details. • Non-dropped domain. • Most importantly – Would This Make Sense To A User?Swerving The Guest BloggingSmackdown – James Agate
    8. 8. Takeaways • Set yourself standards. • Diversify! • Check every domain. • Monitor your links. • Don’t panic most people are probably doing dodgier things than us.Swerving The Guest BloggingSmackdown – James Agate
    9. 9. Takeaway Tips: Learn From TheSuccesses And Failures Of A 7Figure Site– Al Carlton
    10. 10. • Costs £500 for 2 hours consultation.• Made £1,000,000 from Google Adsense since 2005.• Uses quite inappropriate clipart.• SEO wisdom – “Create quality content and let Google do it’s job.”• Namechk.com << For registering social platforms.• Loves quoting other people however irrelevant it is.• Loves quoting himself:Takeaway Tips: Learn From TheSuccesses And Failures Of A 7Figure Site– Al Carlton
    11. 11. • They got in touch with 2600 hacks• 1.4% of all journalists• Anonymous survey about things including • SEO’s • PR’s • Their workload • Their daily routineGet The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    12. 12. • UK & German journalists work the hardest.• A quarter of UK journos have to write 7+ articles a day.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    13. 13. • 87% of US journalists have to write 3+ articles a dayGet The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    14. 14. • Press releases are still effective however PR Newswire and PR Web are dead.• You need to sell these to journalists who will pass them on to the press association.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    15. 15. • Do journos use Twitter to find scoops? • For pitches… • UK 75% use it for stories • Germany 80% don’t use • For research… • UK 70% use for research • Germany 70% use for research • French distrust Twitter, 80% saying they don’t use it.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    16. 16. • Do journos fact check with Wiki? • 91% of German journos fact check with Wikipedia. • 82% of UK journos also do.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    17. 17. • Actionable takeaways • Can we look to promote and get comments for journalists articles once they’ve released it? • 28% of journos say one of their main pressures is getting comments on their stories. • Turn-offs include: • Releases that read like articles. • Hate being harrassed (it’s not going to stop). • Releases that don’t get to the point quick enough. • SEO’s wanting to buy links on first date. • Poor speelling and grammar.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    18. 18. • Actionable takeaways • Use Dropbox or Sendit for photos. • ALWAYS include full contact details. • Hit up regionals (despite the Interflora smackdown) as they are always desperate for content and aren’t paid enough to care. • Send main body of press release in email.Get The Skills To Pay ThoseAuthority Link Building Bills – AndyBarr
    19. 19. • Awesome content was around before Google was. • We need to keep in mind the what links were essentially created for when creating new content. • Think beyond the link value. • Panda is still hammering sites so we need to still have an eye on quality.Content Outreach And Engagement,How To Stay Ahead Of The Game -Pak Hou Cheung
    20. 20. • Quality content and more importantly WHO recommends it will be key in the future.• Social signals are becoming more and more important.Content Outreach And Engagement,How To Stay Ahead Of The Game -Pak Hou Cheung
    21. 21. • Staying Ahead Of The Game • Social activity and links are becoming more and more intertwined. • Use Social Crawlytics to see what’s popular in your niche. • See what was popular, iterate, do better, analyse results, rinse and repeat. • Recommendedusers.com for G+ boffins who love your stuff. • Co-citateons are just as important as citateons.Content Outreach And Engagement,How To Stay Ahead Of The Game -Pak Hou Cheung
    22. 22. • Takeaway Tips • TheIdeaSwap.com. • Bottlenose. • Content Strategy Generator from SEO Gadget. • We need to start earning NOT building links.Content Outreach And Engagement,How To Stay Ahead Of The Game -Pak Hou Cheung
    23. 23. • Everyone is online clambering for attention.• How are we going to cut through the noise and not just noticed but remembered.Social Media; Beyond The Bullshit -Kristal Ireland
    24. 24. • Stop flooding the internet full of crap.• You’re just adding to the noise.• If you’re only starting now you’re already behind.Social Media; Beyond The Bullshit -Kristal Ireland
    25. 25. • It’s a growing market but it’s getting more and more competitive. • Social media spend set to double over the next 5 years. • Internet has overtaken TV as most consumed form of media.Social Media; Beyond The Bullshit -Kristal Ireland
    26. 26. • Kids don’t trust what brands say on social media. • People are swamped with messages constantly that people are instinctively ignoring. • As soon as kids up and leave a social media platform it’s time to leave as well.Social Media; Beyond The Bullshit -Kristal Ireland
    27. 27. • Where does your brand sit?• What are your brand values and are they aligned with the medium?• Strike a brand balance on social media.• Make best use of your USP’s.Social Media; Beyond The Bullshit -Kristal Ireland
    28. 28. • Takeaway Tips • Peerindex, like Klout but with rewards. • Twitter algo changes are a’comin. • Always have a strategy. • “Make it simple and significant”. • Social, it’s the beginning of the end.Social Media; Beyond The Bullshit -Kristal Ireland
    29. 29. • Everything you ever wanted to know about rich snippets.• Stand out from the listings in any way possible.• Grabbing attention is becoming evermore important.Maximise Your SERPPotential – Peter Handley
    30. 30. • People – • Authorship – • Reviews – • Recipes –Maximise Your SERPPotential – Peter Handley
    31. 31. • Events – • Product – • Video – • Music –Maximise Your SERPPotential – Peter Handley
    32. 32. • Why the heck would you want to do that? • PPC, local etc. all encroaching on our search space. • Increase CTR% • Give a boost to SERP positions that would naturally struggle.Maximise Your SERPPotential – Peter Handley
    33. 33. • It’s all about semantics and giving data a context… • Take your pick of microformats, microdata, RDFA. • Schema-creator.org • Use webmaster data testing tools to check your work. • Try multiple snippets!Maximise Your SERPPotential – Peter Handley
    34. 34. • http://www.slideshare.net/jamesagate/james-agate-think- visibility-2013• http://www.slideshare.net/AlCarlton/takeaway-tipslearn- from-successes-and-failures-of-a-7-figure-site• http://www.slideshare.net/10yetis• http://www.slideshare.net/PakHouCheung/thinkvis-2013- content-outreach-engagement-02032013• http://www.slideshare.net/ismepete/maximising-your- serp-potential-enhance-your-listings-with-rich-snippets
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