Squeezing Every Last Drop of Potential out of FacebookPresentation Transcript
Squeezing every last drop of potential out of…
The Potential Rewards• Forge lasting relationships in a community of similar minded individuals. – Industry Authorities – Potential customers• Unique content ideas and sharing of ideas• A soap box for displaying our content to a specific captive audience.• The increasing importance of social signals.
So where do we Stand?
The Eco Experts: Content is King!• Ecobuild was a winner in so many ways… – Unique quality content. – Multiple areas where this content can be exploited. – A great means of hitting the streets and building and nurturing valuable relationships for link building and content op’s in the future and now. – Hopefully will underline the amazing power of video as a stellar use of resources.
And the Results… 398 93
Visual Storytelling• “Visual storytelling is integral as a means of spreading a marketing message.”• It’s now become an unavoidable but exciting part of the social networking landscape…
The Basics…• An eye-catching cover … • Your way of shouting to the crowded hallway of content you’re competing against. • 851 x 315 pixels • Get creative, focus on your brand identity and think about your target audience.• However beware the wrath of Zuckerberg! • Price or purchase info • References to FB features and actions • Contact info • Call to action
Stars, Pin and Hide
Star, Pin and Hide• Star’s give your lovely posts a little boost.• If you’ve something the world needs to hear then the pin’s your new best friend.• Or if you want something slightly less desirable on your site to magically disappear…
Milestones• Milestones of your brands history in 843 x 403 pixels• Industry milestones to highlight your position as an expert and providing a valuable resource.
Apps• Another means of providing exclusive content and engaging your audience.• Promote different areas of your site with “Add to Favourites”.• Sneakily dodge Facebook’s rules.
Creating Apps• Facebook developer tutorials.
3rd Party Apps• Tonnes of 3rd party FB page creation tools on the market.• Comes at a price however free ones are available but with restricted features.
Community• Build a community around common goals/causes/scandals. • Monster Military• Make use of events to provide a diary for your industry and once again provide the infrastructure for a community to grow.
Getting Stuck in• Post at least twice a day.• No Facebook page is an island, it’s a two way street.• The devil’s in the detail.• Brand identity is everything.• Responsiveness is key to success.• Just because “Content is King” doesn’t mean it has be yours.• Developing your brand personality.
Content Ideas• Let your audience see behind the curtain.• Worst and best work experiences or asking people to record their journey.
That’s pretty much it! Just get out there, start talking and most importantly get experimenting! Thank you!• http://developers.facebook.com/docs/appsonfacebook/pagetabs/• http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf• http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/• http://www.pagemodo.com/• http://fanpageengine.com/