Canada Foodservice MegaTrends 2010 Essential Strategic Insights into the Canadian Foodservice Industry http://corpdevnew/image_library/ November, 2010 Copyright 2010. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Canada Foodservice MegaTrends
Executive Summary The Canadian foodservice industry represents $46 billion dollars in sales with over 7 billion restaurant occasions annually. The Foodservice MegaTrends Report provides timely and actionable insights for manufacturers and operators who want to understand the key trends that are driving consumer purchase decisions. This information is an essential resource for long-term strategic planning.
Data Sources <ul><li>The Foodservice MegaTrends Report is based on consumer data available only from The NPD Group, including: </li></ul><ul><ul><li>Primary research from NPD’s proprietary online panel of Canadians specifically focused on testing and confirming 5 MegaTrends </li></ul></ul><ul><ul><li>CREST® (Consumer Reports on Eating Share Trends) syndicated foodservice tracker </li></ul></ul><ul><ul><li>EPIC (Eating Patterns in Canada) - Annual report sourced from National Eating Trends, Health Track and Snack Track. Provides behavioural and attitudinal analysis of food and beverage consumption habits in the Canadian marketplace. </li></ul></ul><ul><ul><li>Data was compiled and analyzed by NPD’s team of foodservice industry experts. The result is a strategic planning tool which will enable you to identify opportunities and plan for long-term growth. </li></ul></ul>
MegaTrends delivers actionable insights to lead your business through… <ul><li>Brainstorming – Identifying key trends for product and menu development with insights on consumers demand for new foods and flavours </li></ul><ul><li>Market sizing and Sales Tool – Quantifying dollar opportunities and impact of key trends in the Foodservice market </li></ul><ul><li>Strategic Planning – Aligning your business strategic plans to capitalize on long-term growth opportunities </li></ul>
Table of Contents Evolving Foodservice Segments | Page 4 Changes in the traditional foodservice segments are shaping consumers’ behaviours and attitudes toward dining out. Discover further insight into the three key shifts within this trend and how operators and manufacturers can capitalize on long-term growth opportunities. Foods, Flavours and Adventure | Page 39 Over three quarters of Canadians consider themselves as adventurous eaters and this group continues to grow. Gain further insight on how to tap into this market with an in-depth profile of the adventurous eater. Healthy Choices | Page 54 Consumers seeking healthy or light options drive $4B in restaurant sales annually. With increasing attention on health by consumers, media and watch dogs, operators and manufacturers cannot ignore this trend. Drive future growth by uncovering how consumers are making healthier choices. Environmental Sustainability | Page 71 Among Canadians, 42% are more likely to visit restaurants that are perceived to be more environmentally friendly, but only 26% are aware of restaurants that address their concerns. Learn more as consumers speak out on the top actions they want restaurants to take to improve the environment. Shifting Demographics | Page 83 Changes in demographics are a driving force that affects all MegaTrends in the foodservice industry. With unique differences and similarities among the demographic segments, operators and manufacturers must execute strategic plans with demographics in mind.
Canada Foodservice Dollar Performance PCYA In 2010, dollar growth in the Canadian Foodservice market halted to +0.4% State of the Foodservice Market