Tourism planning
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Tourism planning

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Tourism planning Tourism planning Presentation Transcript

  • Tourism Planning and Sustainable Development by M.L Ntuli
  • Planning Defined  Multidimensional activity and seeks to be integrative. It embraces social, economic, political, psychological, anthropological and technological factors. It is concerned with past present and future.
  • Tourism Development Strategy
  • Tourism planners
  • Economic Benefits of Travel and Tourism
  • Goals of Tourism Planning and Development
  • Tourism Planning Scales
  • Site planning  Individual property development for hotels, restaurants, resorts and attractions.  Employs professionals to plan and design properties.
  • Destination scale  Also known as “Community Attraction complex” and Destination Zone  Basic elements of planning a destination scale includes:  Transportation or accessibility  Adequate public utilities and management  Attraction Complexes  Links with cities and attractions
  • Regional Scale More comprehensive than site and destination    Greater number of involved political jurisdiction   Many resource areas covered Time period is longer The better each site and destination relates to others the better chances of regional scale success
  • Objectives of Tourism Planning  The creation of a mechanism for the structured provision of facilities over quite large geographic areas.  The coordination of the fragmented nature of tourism (particularly relation to accommodation, transport, marketing and human resources).
  • Objectives of Tourism Planning  Certain interventions to conserve resources and maximize benefits to the local community in an attempt to achieve sustainability (usually through a tourism development or management plan).  The redistribution of tourism benefits (the development of new tourism sites or the economic realignment of places that tourists have begun to leave).
  • Tourism System
  • Demand (1)
  • Demand (2)
  • Supply
  • Attractions (1)  Entice, lure and stimulate interest in travel.  Provide Visitor Attractions  Definition: Developed locations that are planed and managed for visitor interest, activity and enjoyment  Classification:  Ownership  Resource  Touring/long stay
  • Attractions (2)
  • Service: Types of ownerships
  • Service  Location and service are influenced by both the local and foreign markets.  Tourism Business depend on urban infrastructure  Business gain from clustering  Fragile environment should be avoided  Services depends on the attractions.  Entrepreneurship is critical to tour planning
  • Transportation  Provides linkage between market source and destination.  Modes of travel should be planned so as not to spoil the trip.  Transportation is more than engineering  Highways require greater sensitivity to the environment  Pedestrianism
  • Information (1)  Difference between information and promotion:  Promotion attracts people  Information describes the destination Maps Guidebooks Brochures Websites
  • Information (1) Planning includes knowledge on:  Weather conditions  Physical demands  Customs  Social contact  Host privacy  Food  Etiquette  Religious Beliefs
  • Information (2) Planning includes knowledge on:  History  Politics  Communication  Facilities, services  Health
  • Promotion 4 activities of promotion:  Advertising (paid)  Publicity (unpaid)  Public relations  Incentives (gifts and discounts) Issue on misleading and unproductive promotion must be replaced by new ethical standards for better quality experiences.
  • External factors that influence the supply side of tourism (1) 1.Natural resources Tourism development related to natural resources:      Water Topography Vegetation Wildlife Climate
  • External factors that influence the supply side of tourism (2) 2.Cultural resources: Tourism development related to cultural resources:      Prehistory, archeology History Ethnicity, Lore, Education Industry, Trade and Professionalism Entertainment, health, Religious and sports
  • External factors that influence the supply side of tourism (3) 3.Entrepreneurship Needs entrepreneurs who visualized new developments and creative ways of management 4.Finance- Capital Requirement 5.Labor 6.Competition 7.Community- attitude of the area towards tourism 8.Government polices- loosely or rigid? 9.Organization leadership
  • references Mrs M. Coroea M.L Ntuli http://www.slideshare.tourismplaningandpolicy.com