Revolutionary Indian Telecom & Mobile VAS Market

Revolutionary Indian Telecom & M VAS MARKET

Telecom & MVAS Market
There are about 4 billion mobile subscribers worldwide, out of which ~ 391 million mobile subscribers are Indian. Over 350 billion text messages are exchanged across the world every month.
India’s telecom service providers generated INR 404 billion during 1 st Quarter of 2009, An increase of 2.6 % from last year.
The Mobile Value Added Services(MVAS) market has grown by around 60% year on year & is estimated to touch INR 251 billion in FY 2009-10. This trend is expected to increase in future, as VAS services will become a major revenue source for telecom operators in India.
MVAS Majorly conclude all the application & products on Text(SMS, USSD), DATA(WAP, ODP) and Voice running by telecom operators & their partners.
MVAS has an immense potential to grow as services like mobile banking, mobile commerce mobile location based services and Mobile Advertising .

Figures & Trending Mobile Subscriber Fig in Millions Fig in Millions
In March’09 About 391 million mobile & nearly 38 million fixed lines in service, Total of nearly 430 million, An overall Tele-density of almost 37 percent.
Subscriber growth in India will continue, driven by rural expansion, entry of new operators, 3G and cheaper handsets .
Mobile will emerge as the next advertising & marketing medium as capable of not just mass reach but also allow a high degree of targeting.
16 million urban Indians access Internet on their phone almost on daily basis, Checking e-mails & searching information using search engines are the two most popular reason.

Bullish MVAS Market & Happenings
Bullish on mobile segment, Google is strengthening its applications portfolio with introduction of services like free voice-based search & map solutions on Mobile.
W ith 3G mobile services set to rollout in India , service providers would increasingly bank upon wireless teleconferencing, multi-player online games, m-commerce & larger screen-sized videos.
Nimbuzz powers Virgin Vchatter in India - Nimbuzz the mobile chat application is now available on Youth Mobile Service section for Virgin Mobile WAP subscribers under the brand name ‘Vchatter’.
Application development means big business – Mobile Application Development firms have increased their revenue 10 times in a year’s time. It’s the business model. Most of the app developers have a 30:70 revenue-sharing mechanism.
Nokia Reaches One Million Member Milestone For Nokia Ovi Email . Nokia’s email service, tagged as “Ovi Email”, has reached the coveted one million globally since it was introduced in December last year.

Required
Big support Required from Regulatory Authorities, Operator & MVAS Partners for empowering & to educating the Urban as well as Rural customer.
Companies needs to create multi-faceted mobile presence to deepen customer relationships and drive permission-based interaction and engagement.
Flat-rate & cheap Data Plans will drive the use of Mobile Internet, Mobile banking & Social Media.
Learning - MDA Mobile Development Authority – Singapore, Formed Future Mobile Partner Network with Major Mobile Players as SingTel, Nokia, Microsoft, MOZAT, Qualcomm & Huawei to develop & distribute media services & applications for the global market.
Comments Welcome @ m.v.delhi@gmail.com

Revolutionary Indian Telecom & Mobile VAS Market

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