• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Pim marketing trend report 2012 jan 31
 

Pim marketing trend report 2012 jan 31

on

  • 573 views

State of the union by Peter Gouw. ...

State of the union by Peter Gouw.
The PIM marketing trend rapport 2012 is the Mission Impossible : 8! Use it wisely Contact for further information m.vdbosch@stratexsol.com www.stratexsol.com for associated link

Statistics

Views

Total Views
573
Views on SlideShare
571
Embed Views
2

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 2

http://elearning.tadelformacion.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Pim marketing trend report 2012 jan 31 Pim marketing trend report 2012 jan 31 Presentation Transcript

    •  
    • PIM Marketing Trends 2012 Peter Gouw
    • State of the (Marketing) Union
      • Hoe staat het met de consumentenmotor?
      Bron: GfK Crisis Resistant households 36% -> 33%
      • Responsibility for future
      • Support ‘ the good cause ’
      • Focus on quality, brands, premium
      • Health, organic, fair trade, sustainability
      • Gourmet, ecologic
      Crisis Prone households 20% -> 22%
      • Worried, feeling of helplessness
      • The ‘ wallet ’ is key
      • Cheap matters
      • Fast food, DIY but time saving
      Crisis Neutral households 45% -> 45%
      • Need for security and honesty
      • Maintain ‘ status quo ’ but cleverly
      • Focus on price/performance
      • Value perception, added use
    • State of the (Marketing) Union Hoe staat het met de bedrijvenmotor? Bron: Moenaert, Robben en Gouw Wanneer Crisis Over? Mening in 2009 van marketers / managers
    • State of the (Marketing) Union Wanneer Crisis Over? Mening in 2011 van marketers / managers Hoe staat het met de bedrijvenmotor? Bron: Moenaert, Robben en Gouw
    • Het is toch een kwestie van… WERVEN VULLEN MARKT AANDEEL = x x BINDEN
    • Consumentengedrag = Down trading of channel, assortment and brands ? Source: GfK Of is er meer aan de hand? Assortment Brands Channels BRAND LEADERS – A-BRANDS – STORE BRANDS - BUDGET STEAK – BEEF – MINCED – SAUSAGE - EGG OOH – SPECIALITY STORE – SUPERMARKET - DISCOUNTER
    • Discounters groeien sneller in slechte tijden Discounter Value Shares – Western Europe Actual trend Pre-2008 trend New trend Source: AiMark and Europanel consumer index – 10 countries
    • Private Label Value Shares Western Europe Actual shares Pre-2008 trend New trend Food Inflation Source: AiMark and Europanel consumer index – 10 countries Maar ook Private Label groeit sneller in slechte tijden
    • Source: AiMark Economic cycles PL Share PL groeit consistent in onzekere tijden Data: Belgium 1983-2004 USA 1971-2003 Germany 1975-2002 UK 1980-2003
    • Source: AiMark Brand marketing Retailer marketing En wat doen marketeers in onzekere tijden… Data: Belgium 1983-2004 USA 1971-2003 Germany 1975-2002 UK 1980-2003
    • PL Share Index High Low High Trust High innovation Brand Perceptions 80 130 High Adspend High Value Low trust Low innovation Low Adspend Low value Source: Europanel and AiMark Global Study – 30 countries, average 60 categories Wat zouden marketeers moeten doen (academic evidence)?
    • Wat is onze toegevoegde waarde voor 2012 als markeer / manager? Where do we stand as marketers today? Why should we step up the plate? What should we do in 2012? Inspire? 8 special missions (marketing agenda 2012) - Impossible missions? Let ’ s see and discuss, but for sure we have to work off-the-grid (again).
    • De marketingagenda van 2012
    • Trend 1 Information Technology The year of the natural user interface Open experience Emotional connection Eco-system
    • Trend 2 Integration Integration is constant evolution Constant evolution Nanoseconds New values Digital natives Never alone
    • Trend 3 Intelligence Power shifts to the User, Information becomes focused Cloud-based computing App-World The networked company Synthesize Freedom
    • Trend 4: Internationalization Center of Gravity Shift Sustainability Far East Co-leadership 7 billion
    • Trend 5: Integrity Consistency – Unity in relation Moral contracts Unity in relation Me – You – Us Consistency
    • Trend 6 Investment Choosing the Investment to make Waste management Neuromarketing Strong marketers Metric
    • Trend 7: Inspiration Times are changing: Be inspired to lead the change! New reality Commodity game Ask WHY Change yourself Lead change
    • Trend 8: Identity Step up to the plate in 2012 Trust your brain Take responsibility Identity crisis
    • PIM Marketing Trend Report 2012 Trend Watchers 2012 in alphabetical order
      • Egbert Jan van Bel Beeckestijn Business School egbertjan@vanbel.nl
      • Michel van den Bosch StratEx Solutions [email_address]
      • Jaco Brussé Brussé [email_address]
      • Adrie Dolman DeKlantKiest.nl [email_address]
      • Bruno Fabre The Bright Id [email_address]
      • Pim van Geest Van Geest [email_address]
      • Peter Gouw Vision2B [email_address]
      • Katherine Kucherenko Icons [email_address]
      • Jaspar Roos Dialogues Incubator [email_address]
      • Thomas Verhagen Dialogues House [email_address]
      • Ewoud Westerink Sensata Technologies BV [email_address]
      • Marcel Wiedenbrugge WCM Consult [email_address]
    • What does this mean for you?
    • PIM Marketing Trend Report 2012 Sponsors