Branding online Branding today: Why it’s inneffective, Irrelevant, Irritating and Impotent . Augustine Fou, ClickZ. Is creativity in advertising dead? Analytics shouldn’t kill creative storytelling. The pendulus has swung too far towards short-term returns rather than long-term marketing . Mike Linton, former CMO, eBay.
Branding online The truth is that we are ALL influenced by branding messages that hit the emotional part of our brain without being consciously processed . Roger Dooley, Neuroscience Marketing. Consumers exposed to the branding ads spent 55% more time on the sites being advertised. 9% more time on product detail pages . The Silent Click, comScore.
PR/ Medios sociales We are not a funnel company able to measure ROI but can monitor whether Social Media is building brand health or brand love . Carol Kruse, Global Interactive Marketing, Coca-Cola
Acceso a información propia Search should not be relegated to direct marketers . Carol Kruse, Global Interactive Marketing, Coca-Cola