Tedx Solomo Ver 1


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Predavanje održano na TEDx Zagreb u Hrvatskom Saboru, lipanj 2011

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Tedx Solomo Ver 1

  1. 1. .kako je počelo? <ul><li>29 October 1969...at 10.30pm...a computer was connected...to a second computer.... 12 years later ... there were still only 213 computers on the network. </li></ul><ul><li>‘ ...on New Year's Day 1994...there were an estimated 623 websites. In total. On the whole Internet....’ </li></ul><ul><li>http:// www.guardian.co.uk/technology/2009/oct/23/internet-40-history-arpanet </li></ul><ul><li>Najstarija domena 1985: </li></ul>
  2. 2. .gdje smo danas? <ul><li>+254 mil web sjedišta </li></ul><ul><li>+300 mrld e-mailova/dnevno </li></ul><ul><li>+2 mrld e-mail računa </li></ul><ul><li>+1 mrld osoba na društvenim mrežama </li></ul>
  3. 3. .što je posljedica? <ul><li>People are missing important news, information, and appointments; friendships and family suffer, says the report. </li></ul><ul><li>76.7% read email and respond evenings and weekends </li></ul><ul><li>43.2% answer texts or emails on date/social occasion            </li></ul><ul><li>57.4 % never turn off phone </li></ul><ul><li>33.0% check email middle of the night </li></ul><ul><li>35.2% answer work emails while with children </li></ul><ul><li>46.9% unable to answer all email            </li></ul><ul><li>41.4% miss important news </li></ul><ul><li>39.9% ignore family and friends            </li></ul><ul><li>16.9% miss appointments            </li></ul><ul><li>62.5% wish they could filter out the flood of data </li></ul><ul><li>Steven Rosenbaum, author of Curation Nation, concludes that &quot;... (since) the volume of raw data coming at us has increased more than 50% in the past 12 months... (and) increase will grow exponentially...&quot; </li></ul><ul><li>IZVOR: http:// www.magnify.net / learn / download /Lifestyle_Information_Survey_2011 </li></ul>
  4. 4. .internet je sve važniji! Što kažu Google i Forrester: Forrester: .... web-influenced offline sales combined accounting for 42% of total retail sales. That percentage will grow to 53% by 2014.... . IZVOR: http://selnd.com/dk0CTb Turizam: internet utjecaj na kupnju +89%, +51% online narudžbe Google: Korištenje Interneta utječe na povećanje prodaje: http :// www.youtube.com/watch?v =R1v2sSPyv7w Internet je zadnjih 10 godina unio revoluciju u način ponašanja - What we learned in 2010: http://www.youtube.com/watch?v=KhlJgFznaxI O nline utjecaj na offline prodaju je mjerljiv: http://www.youtube.com/watch?v=pYVQSsuVcqM ‘ .....Our chief economist Hal Varian has calculated that businesses make an average of $2 in revenue for every $1 they spend on AdWords, so we think this commitment will be especially powerful....’
  5. 5. .kakva je dobna struktura korisnika društvenih mreža? IZVOR: What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior , Meredith Ringel Morris, Jaime Teevan , Microsoft Research Redmond, WA, USA ; Katrina Panovich Massachusetts Institute of Technology Cambridge, MA, USA , prosinac 2010
  6. 6. .društvene mreže rastu brzo! Broj veza = ½ n(n-1) Broj interakcija = 2 x Broj veza A=>B i B=>A Broj interakcija = n 2
  7. 7. .rađaju se potpuno nova zanimanja: <ul><li>.....The problem is when you are not a big company. If you have less than 30-50,000 fans, your social activity is not big enough to justify a full-time position. While you still need to post something every day, the number of questions and responses you get is not likely to take up 8 hours of your time.... </li></ul>IZVOR: http:// www.baekdal.com/insights/can-you-really-outsource-social-media
  8. 8. SOLOMO [1/6] ‘ ...We are at the beginning of a new era for Internet Innovators Who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites John Doerr, Partner, KPCB
  9. 9. SOLOMO [2/6] APPLE: Prodaja i-pod uređaja od dana lansiranja (u tisućama komada)
  10. 10. SOLOMO [3/6] APPLE: Prodaja i-pod, i-phone i i-pad uređaja od dana lansiranja
  11. 11. SOLOMO [4/6] SOcial, LOcale, MObile http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 http://www.youtube.com/watch?v=sZO9e1wV23U
  12. 12. .kuda idemo mi u HR? Prosinac 2009 Izvor : Jedna naša kampanja u RH Izvor: http://searchengineland.com/the-mobile-web-is-finally-here-are-you-ready-39683
  13. 13. .kako smo se prevarili... &quot;Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years.&quot; - The Mobile Internet Report, Morgan Stanley, 12/09 OUTDATED DOGODITI ĆE SE OVE GODINE!!
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