LinkedIn: building your personal brand

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Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013

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LinkedIn: building your personal brand

  1. 1. Library LinkedIn Building your personal brand Graduate School of Social Sciences Career Event 21 November 2013
  2. 2. Talking Points  Introducing LinkedIn  The (Almost) Perfect Profile  Networking  LinkedIn & Your Job Search Strategy GSSS Career Event – November 2013 2
  3. 3. Introducing LinkedIn GSSS Career Event – November 2013 3
  4. 4. What is LinkedIn?  Professional network  Information source  Job postings GSSS Career Event – November 2013 4
  5. 5. Why LinkedIn?  Be found on the internet  with information you provide GSSS Career Event – November 2013 5
  6. 6. Helping Google: Your Public Profile URL Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url GSSS Career Event – November 2013 6
  7. 7. Found by whom?  Everyone  Everyone who is signed in to LinkedIn  Your LinkedIn network  Your LinkedIn connections GSSS Career Event – November 2013 7
  8. 8. The (Almost) Perfect Profile GSSS Career Event – November 2013 8
  9. 9. The (Almost) Perfect Profile  Who are you?  What skills do you have?  What have you accomplished in the past?  What do you see in your future?  Who do you know? GSSS Career Event – November 2013 9
  10. 10. Your Personal Profile  Which language?  Be clear: focus on results, not positions  Be careful with jargon and abbreviations  Be personal: don’t “he” or “she” about yourself  Check for typo’s, spelling errors, mistranslations GSSS Career Event – November 2013 10
  11. 11. Being Found  Include keywords people use in searches  Let people know it’s you (photo!)  Link to your profile in relevant places GSSS Career Event – November 2013 11
  12. 12. Networking GSSS Career Event – November 2013 12
  13. 13. Network (According to LinkedIn)  1st degree: your connections  2nd degree: your connections’ connections  3rd degree: your…  Fellow group members GSSS Career Event – November 2013 13
  14. 14. Request to Connect Make it personal:  How did you find someone?  Why do you want to connect?  What have you got to offer? GSSS Career Event – November 2013 14
  15. 15. Making Yourself Useful  Share information through status updates  Endorse your connections’ skills  Introduce connections to each other  Start or contribute to group discussions GSSS Career Event – November 2013 15
  16. 16. LinkedIn & Your Job Search Strategy GSSS Career Event – November 2013 16
  17. 17. Strategy  Keep your profile up to date  Keep an eye on the job postings  Link to your profile in job applications  Follow companies through company pages  Check who you know GSSS Career Event – November 2013 17
  18. 18. LinkedIn Resume Builder http://resume.linkedinlabs.com/ GSSS Career Event – November 2013 18
  19. 19. LinkedIn Maps: Analyse Your Network http://inmaps.linkedinlabs.com/ GSSS Career Event – November 2013 19
  20. 20. Homework  Add or replace your profile photo if necessary  Rewrite your headline  Write a summary about yourself  Add one or two new sections or media  Ask two people for feedback on your profile GSSS Career Event – November 2013 20
  21. 21. Thank you! Email selm@uva.nl Twitter @mvanselm LinkedIn http://nl.linkedin.com/in/mvanselm/ This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License GSSS Career Event – November 2013 21

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