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Moveable 1.0 Overview

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  • Transcript

    • 1. moveable feast copyright © 2010-2011 Moveable Feast Mobile Media, Inc. empowering storytellers
    • 2. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. moveable feast mobile media • tell a story along any geographic path - anywhere in the world. • add text, music, photographs, and video make & publish • experience places deeply & immersively • share “postcards” through your favorite Social Networks take & share
    • 3. moveable copyright © 2010-2011 Moveable Feast Mobile Media, Inc. make moveable feast mobile media empowers storytellers
    • 4. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. let’s follow JoAnn as she creates a new kind of reader experience JoAnn: travel journalist “I’d like to tell the story of Hemingway’s Paris in the 1920s” publishers + broadcasters journalists real estatetour guides bloggers filmmakersprofessors museums + libraries ad agenciesart galleries “the crowd” Ali: edge-pushing filmmaker “I want to create a new type of movie where the audience can interact with the setting” Donna: gregarious 30-something “I want to tell my friends who are visiting what they can do while I’m at work”
    • 5. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. JoAnn logs in to the Moveable publishing platform Live Beta
    • 6. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. she enters “Paris, France” as her tour’s location
    • 7. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. she lays out a route with simple clicks on a map
    • 8. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. JoAnn then adds media to her points by dragging-and-dropping ...
    • 9. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. ... describes & prices her piece ...
    • 10. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. ... and publishes with one-click submit
    • 11. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. route media publish
    • 12. moveable copyright © 2010-2011 Moveable Feast Mobile Media, Inc. take moveable feast mobile media is a new entertainment experience
    • 13. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. Alana reads about the new immersive article on JoAnn’s Twitter feed Alana: World traveler, Pernod lover, literature buff
    • 14. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. Alana opens the Moveable app and finds JoAnn’s article $4.99 $4.99 she looks over the details and decides to buy the article
    • 15. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. after a quick download, Alana can experience it - live or remotely!
    • 16. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. the story is told with any mix of media items
    • 17. Alana can share her comments & photos to SocNets ... share copyright © 2010-2011 Moveable Feast Mobile Media, Inc.
    • 18. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. ... and posts a photo to Tumblr - of her own trip to La Closerie des Lilas
    • 19. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. more SocNets & sharing services are coming soon Postal Mail notable Twitter - “ask an expert” - or even “ask the author” - trend and hashtag tours and stops Foursquare/Gowalla - integrated check-ins - create tours from Foursquare check-ins Postal Mail/Shutterfly - tap to send printed postcard through the mail - create journals through 3rd-party services Instagram/Flickr - share your photos while on tour - find tours based on other users’ photos - create tours with other users’ photos
    • 20. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. Content owners can also contribute to a subscription-based media library...
    • 21. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. ...creating a new publishing revenue stream User Groups • National Geographic makes photos & videos available for subscription access • users pay subscription fee for rights to include NatGeo content in their “tours” • Moveable Feast Mobile Media shares subscription revenue with NatGeo
    • 22. copyright © 2010-2011 Moveable Feast Mobile Media, Inc. opportunities for commercial messaging in a Moveable experience sponsored (branded) experience targeted alertssponsored stop Revenue Sharing agreements for commercial content favor the publisher
    • 23. moveable feast copyright © 2010-2011 Moveable Feast Mobile Media, Inc. s.schultz@moveablefeastmedia.com moveable_steve Thank You!!