E-business Group Activity By Chris Alaveras, Stacey Ravaneschi, Carly Oflus, Kush Sopjani

How are consumer media habits changing? Use SMS devices to interact with the companies and their media advertising Consumers using different medias such as Internet, podcasts, blue tooth, SMS, digital radio Radio, Television, and Print are more traditional media habits

Use SMS devices to interact with the companies and their media advertising

Consumers using different medias such as Internet, podcasts, blue tooth, SMS, digital radio

Radio, Television, and Print are more traditional media habits

How does brand development differ form direct response? Brand development is making a brand well known and getting out in the market place Brand Awareness and understanding Direct Response is about getting a response to a promotional/advertising medium

Brand development is making a brand well known and getting out in the market place

Brand Awareness and understanding

Direct Response is about getting a response to a promotional/advertising medium

Define major branding concepts Labelling Packaging Design Creativity Logo Motto

Labelling

Packaging

Design

Creativity

Logo

Motto

What techniques are marketers using online to build and reinforce brands Purchasing on-line Sponsorships On-line Advertising Eg: Google Banner advertising Pop-ups Email Blogs

Purchasing on-line

Sponsorships

On-line Advertising Eg: Google

Banner advertising

Pop-ups

Email

Blogs

List the major customer acquisition techniques, both online and offline Past purchasing patterns or behaviours Databases Promotions

Past purchasing patterns or behaviours

Databases

Promotions

Give examples of major online advertising formats Sponsorships Advertising Pop-ups Email Blogs Banner advertising

Sponsorships

Advertising

Pop-ups

Email

Blogs

Banner advertising

What is ad serving? Ad serving is describing the technology and service that places advertisements on web sites . Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns .

Ad serving is describing the technology and service that places advertisements on web sites . Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns .

Describe the two techniques used to improve the targeting of online ads Databases – Characteristics of previous clients to target more efficiently and effectively with your online ad. Previous hits tab – Allows companies to measure how much traffic is coming in contact to the ads, and who the people are

Databases – Characteristics of previous clients to target more efficiently and effectively with your online ad.

Previous hits tab – Allows companies to measure how much traffic is coming in contact to the ads, and who the people are