Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address]   Office: 775 682-9161...
PRECEDE-PROCEED
MATCH
MATCH
SMART P 1: Preliminary  Planning [problem, name in terms of behavior, develop goals, project costs] P 2:  Consumer Analysi...
Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strat...
MAPP
<ul><li>The fallacy of prediction  --the external environment cannot be predicted. </li></ul><ul><li>The fallacy of detach...
<ul><li>the time at which an organization takes a decision to change its corporate strategy to pursue a different directio...
<ul><li>the extent to which the activities of an organization or of organizations working in partnership  complement  each...
 
Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Relian...
Social Ecological Framework
 
Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human  Resources VP Supply Chain Mgt Dir. Product Operations Man...
<ul><li>“ Allah  loves, when one of you is doing something, that he [or she] does it in the most excellent manner .”  </li...
@Dr. Rafik Beekun,  2006
Becoming A Servant Leader SERVANT LEADERSHIP Placing service  before  self-interest Focusing on what  is  feasible Inspiri...
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Strategy Formation For Health Education Prof. Rafik Beekun, Noor

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Noor Conference | Global Knowledge Forum | http://www.noor.org.sa | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

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  • Among the criteria suggested by the American Public Health Association for health education: Health education pgms should include interventions that will effectively reduce a target risk factor, are appropriate for a particular setting, and make optimum use of the available resources. A health ed pgm should be planned, and implemented in such a way that its operation and effects can be evaluated.
  • Strategy Formation For Health Education Prof. Rafik Beekun, Noor

    1. 1. Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address] Office: 775 682-9161 ©2008, Dr. Rafik Beekun, All Rights Reserved
    2. 2. PRECEDE-PROCEED
    3. 3. MATCH
    4. 4. MATCH
    5. 5. SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation
    6. 6. Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche
    7. 7. MAPP
    8. 8. <ul><li>The fallacy of prediction --the external environment cannot be predicted. </li></ul><ul><li>The fallacy of detachment --strategy formulation is more than a strategy document, and cannot be separated from the broader process of managing. </li></ul><ul><li>The fallacy of formalization- -the systematization arising from formal procedures hampers flexibility and organizational learning. </li></ul>The Fallacies of Strategic Planning
    9. 9. <ul><li>the time at which an organization takes a decision to change its corporate strategy to pursue a different direction and avoid the risk of decline. </li></ul>Watch For Strategy Inflection Points @Dr. Rafik Beekun, 2006
    10. 10. <ul><li>the extent to which the activities of an organization or of organizations working in partnership complement each other in such a way as to contribute to sustainable competitive advantage. </li></ul><ul><li>Effectiveness is a function of the fit between an organization’s strategy, structure, culture and leadership. </li></ul>Emphasize Strategic Fit @Dr. Rafik Beekun, 2006
    11. 12. Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality
    12. 13. Social Ecological Framework
    13. 15. Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human Resources VP Supply Chain Mgt Dir. Product Operations Manager Product 1 Manager Product 2 MATRIX STRUCTURE CEO BOD
    14. 16. <ul><li>“ Allah loves, when one of you is doing something, that he [or she] does it in the most excellent manner .” </li></ul><ul><li>Muhammad (s) cited in Al-Qaradawi (1995) </li></ul><ul><li>First Axiom </li></ul><ul><li>Strategic planning and implementation must reflect Islamic values and practice. </li></ul><ul><li>Second Axiom </li></ul><ul><li>Strategic planning and implementation decisions must be consistent with Islamic ethical principles. </li></ul>Islamic Axioms of Strategic Planning in Health Education
    15. 17. @Dr. Rafik Beekun, 2006
    16. 18. Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand

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