Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address] Office: 775 682-9161 ©2008, Dr. Rafik Beekun, All Rights Reserved

PRECEDE-PROCEED

MATCH

MATCH

SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation

Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche

MAPP

The fallacy of prediction --the external environment cannot be predicted. The fallacy of detachment --strategy formulation is more than a strategy document, and cannot be separated from the broader process of managing. The fallacy of formalization- -the systematization arising from formal procedures hampers flexibility and organizational learning. The Fallacies of Strategic Planning

The fallacy of prediction --the external environment cannot be predicted.

The fallacy of detachment --strategy formulation is more than a strategy document, and cannot be separated from the broader process of managing.

The fallacy of formalization- -the systematization arising from formal procedures hampers flexibility and organizational learning.

the time at which an organization takes a decision to change its corporate strategy to pursue a different direction and avoid the risk of decline. Watch For Strategy Inflection Points @Dr. Rafik Beekun, 2006

the time at which an organization takes a decision to change its corporate strategy to pursue a different direction and avoid the risk of decline.

the extent to which the activities of an organization or of organizations working in partnership complement each other in such a way as to contribute to sustainable competitive advantage. Effectiveness is a function of the fit between an organization’s strategy, structure, culture and leadership. Emphasize Strategic Fit @Dr. Rafik Beekun, 2006

the extent to which the activities of an organization or of organizations working in partnership complement each other in such a way as to contribute to sustainable competitive advantage.

Effectiveness is a function of the fit between an organization’s strategy, structure, culture and leadership.

Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality

Social Ecological Framework

Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human Resources VP Supply Chain Mgt Dir. Product Operations Manager Product 1 Manager Product 2 MATRIX STRUCTURE CEO BOD

“ Allah loves, when one of you is doing something, that he [or she] does it in the most excellent manner .” Muhammad (s) cited in Al-Qaradawi (1995) First Axiom Strategic planning and implementation must reflect Islamic values and practice. Second Axiom Strategic planning and implementation decisions must be consistent with Islamic ethical principles. Islamic Axioms of Strategic Planning in Health Education

“ Allah loves, when one of you is doing something, that he [or she] does it in the most excellent manner .”

Muhammad (s) cited in Al-Qaradawi (1995)

First Axiom

Strategic planning and implementation must reflect Islamic values and practice.

Second Axiom

Strategic planning and implementation decisions must be consistent with Islamic ethical principles.

@Dr. Rafik Beekun, 2006

Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand