Your SlideShare is downloading. ×
  • Like
  • Save
Strategy Formation For Health Education Prof. Rafik Beekun, Noor
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Strategy Formation For Health Education Prof. Rafik Beekun, Noor


Noor Conference | Global Knowledge Forum | | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

Noor Conference | Global Knowledge Forum | | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

Published in Education , Business , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Among the criteria suggested by the American Public Health Association for health education: Health education pgms should include interventions that will effectively reduce a target risk factor, are appropriate for a particular setting, and make optimum use of the available resources. A health ed pgm should be planned, and implemented in such a way that its operation and effects can be evaluated.


  • 1. Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address] Office: 775 682-9161 ©2008, Dr. Rafik Beekun, All Rights Reserved
  • 3. MATCH
  • 4. MATCH
  • 5. SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation
  • 6. Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche
  • 7. MAPP
  • 8.
    • The fallacy of prediction --the external environment cannot be predicted.
    • The fallacy of detachment --strategy formulation is more than a strategy document, and cannot be separated from the broader process of managing.
    • The fallacy of formalization- -the systematization arising from formal procedures hampers flexibility and organizational learning.
    The Fallacies of Strategic Planning
  • 9.
    • the time at which an organization takes a decision to change its corporate strategy to pursue a different direction and avoid the risk of decline.
    Watch For Strategy Inflection Points @Dr. Rafik Beekun, 2006
  • 10.
    • the extent to which the activities of an organization or of organizations working in partnership complement each other in such a way as to contribute to sustainable competitive advantage.
    • Effectiveness is a function of the fit between an organization’s strategy, structure, culture and leadership.
    Emphasize Strategic Fit @Dr. Rafik Beekun, 2006
  • 11.  
  • 12. Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality
  • 13. Social Ecological Framework
  • 14.  
  • 15. Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human Resources VP Supply Chain Mgt Dir. Product Operations Manager Product 1 Manager Product 2 MATRIX STRUCTURE CEO BOD
  • 16.
    • “ Allah loves, when one of you is doing something, that he [or she] does it in the most excellent manner .”
    • Muhammad (s) cited in Al-Qaradawi (1995)
    • First Axiom
    • Strategic planning and implementation must reflect Islamic values and practice.
    • Second Axiom
    • Strategic planning and implementation decisions must be consistent with Islamic ethical principles.
    Islamic Axioms of Strategic Planning in Health Education
  • 17. @Dr. Rafik Beekun, 2006
  • 18. Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand