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Strategy Formation For Health Education Prof. Rafik Beekun, Noor
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Strategy Formation For Health Education Prof. Rafik Beekun, Noor

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Noor Conference | Global Knowledge Forum | http://www.noor.org.sa | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

Noor Conference | Global Knowledge Forum | http://www.noor.org.sa | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

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  • Among the criteria suggested by the American Public Health Association for health education: Health education pgms should include interventions that will effectively reduce a target risk factor, are appropriate for a particular setting, and make optimum use of the available resources. A health ed pgm should be planned, and implemented in such a way that its operation and effects can be evaluated.

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  • 1. Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address] Office: 775 682-9161 ©2008, Dr. Rafik Beekun, All Rights Reserved
  • 2. PRECEDE-PROCEED
  • 3. MATCH
  • 4. MATCH
  • 5. SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation
  • 6. Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche
  • 7. MAPP
  • 8.
    • The fallacy of prediction --the external environment cannot be predicted.
    • The fallacy of detachment --strategy formulation is more than a strategy document, and cannot be separated from the broader process of managing.
    • The fallacy of formalization- -the systematization arising from formal procedures hampers flexibility and organizational learning.
    The Fallacies of Strategic Planning
  • 9.
    • the time at which an organization takes a decision to change its corporate strategy to pursue a different direction and avoid the risk of decline.
    Watch For Strategy Inflection Points @Dr. Rafik Beekun, 2006
  • 10.
    • the extent to which the activities of an organization or of organizations working in partnership complement each other in such a way as to contribute to sustainable competitive advantage.
    • Effectiveness is a function of the fit between an organization’s strategy, structure, culture and leadership.
    Emphasize Strategic Fit @Dr. Rafik Beekun, 2006
  • 11.  
  • 12. Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality
  • 13. Social Ecological Framework
  • 14.  
  • 15. Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human Resources VP Supply Chain Mgt Dir. Product Operations Manager Product 1 Manager Product 2 MATRIX STRUCTURE CEO BOD
  • 16.
    • “ Allah loves, when one of you is doing something, that he [or she] does it in the most excellent manner .”
    • Muhammad (s) cited in Al-Qaradawi (1995)
    • First Axiom
    • Strategic planning and implementation must reflect Islamic values and practice.
    • Second Axiom
    • Strategic planning and implementation decisions must be consistent with Islamic ethical principles.
    Islamic Axioms of Strategic Planning in Health Education
  • 17. @Dr. Rafik Beekun, 2006
  • 18. Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand