Botswana Tourism Board website analysis

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Botswana Tourism Board website analysis

  1. 1. 45 .9 Report for botswanatourism.co.bw Generated on February 15th, 2010 at 15:57:00 GMT Welcome to the very best part of Africa. Botswana, a country better known for peace and tranquillity, diamonds and beef, holds a lot of suprises for you. ... Visitors Traffic estimation 30,000 to 100,000 visitors/month We use several tools to estimate the web traffic: Google™ ad Planner , Google™ Trends and Alexa. Alexa rank 459,674 High impact A low rank means that the website gets lots of visitors. Your Alexa Rank gives a good estimation of the worldwide traffic on your website although it is not 100% accurate . Take a look at the most visited websites by country. This can give you precious insights. Quantcast and StatBrain provide similar services. Compete rank 490,076 High impact Compete Rank gives a traffic estimation for the visitors in the USA. Resource: to learn more about Competitive Research Techniques and Tools, check out the Chapter 3.2 of the comprehensive Search Engine Optimization For Dummies book. Content Indexed pages 630 High impact Difficult to solve Indexed pages consist of all the website's pages indexed by Google™ . The more indexed pages your site has in Google, the better. A low number (compared to the total pages/URL) probably means the internal link architecture is not optimal. Therefore Google™ can not crawl the whole website. Resource: check here that your content has been copied then use the free software Traffic Travis to analyze your relative position for specified keywords. Popular pages Botswana Tourism Board
  2. 2. Popular pages Botswana Tourism Board Botswana Tourism Board - Questionnaire Botswana Tourism Board - Useful Books and Readings Botswana Tourism Board - Tour Operators Botswana Tourism Board - Embassies and Consulates Botswana Tourism Board - Website Map Botswana Tourism Board - Useful Contacts Botswana Tourism Board - About Us This lists the most popular pages for this website. Resource: to learn more about Reading Search Results, check out the Chapter 1.3 of the comprehensive Search Engine Optimization For Dummies book. In-Site SEO Home analysis URL http://botswanatourism.co.bw Length: 15 characters Keep your URL short. If possible avoid long domain names. An obvious URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it. Keep in mind that URL's are an important part in the SEO strategy . Use clean URL to help Google™ to better understand your URL's. Tips to find a good domain name: use this link to test the availability of the domain, if cannot find any good domain buy a second hand domain on Sedo, then buy on EuroDNS the country extensions where you plan to be popular. Note that you should reserve the Trademark of your domain to prevent brand theft. Title Missing High impact Easy to solve Your title should contain between 10 and 70 characters (spaces included). Make sure your title is explicit enough and contains the most important keywords . Ensure each page has a unique title. Resource: use the snippet-optimizer to see how your titles and description visualize in Google™ search results. Meta description Missing High impact Easy to solve The meta description provides an opportunity to influence how your Web page is described in the search results. Your Meta Description should contain between 70 and 160 characters (spaces included). Make sure your Meta Description is explicit enough and contains the most important keywords . Ensure each page has a unique Meta Description. Meta keywords Missing Meta keywords list keywords supposedly relevant to the website's content. Because search engine spammers have abused this tag so much, this provides little to no benefit to your search rankings. Resource: to learn more about Keyword Techniques and Tools, check out the Chapter 2.1 of the comprehensive Search Engine
  3. 3. Resource: to learn more about Keyword Techniques and Tools, check out the Chapter 2.1 of the comprehensive Search Engine Optimization For Dummies book. Headings H1 H2 H3 H4 H5 H6 0 0 0 0 0 0 Low impact Easy to solve The website does not use H headings in HTML (from H1 to H6) or it has far too many H headings. Use your Keywords in the headings. Make sure the first level (H1) includes the most important keywords. For greater SEO impact, only use one H1 title per page. Images No images found on this website. High impact Easy to solve Most of your images have an Alternative Text ( alt attribute ), which is good. Alt Text gives an opportunity to describe your images so they can appear in the Google™ Images search results Check your images in your website and make sure effective ALT text are specified for each image. Click here to find out how to optimize images for search engines. Restrict the number and size of images to maintain website's speed. Resource: use the Wayback Machine to review the design of any website in the past. Text/HTML ratio 0% High impact Difficult to solve Your ratio is below 15%, which means the website has too few text content. Improve your SEO by adding more text to your pages and thus increasing your keyword density . Frames No Low impact Difficult to solve There is no frame in the homepage, which is great. Frames can cause problems for search engines because they don't correspond to the conceptual model of the web . Avoid them as far as possible. Flash No Low impact Difficult to solve No Flash has been detected on the homepage, which is good. Although Flash content often looks nicer, it cannot be indexed by search engines. (However this might change in a near future.) Flash should only be used for specific enhancements. Avoid full Flash websites to keep an optimized SEO. This advice also applies to AJAX (although it might change in a near future). Inside analysis
  4. 4. Inside links analysis Nice! You have different titles on each pages! Title Meta description Text/HTML ratio :: Botswana Tourism Board :: Official web site for Botswana Tourism 8.16% Board Botswana Tourism Board - Official web site for Botswana Tourism 11.78% Questionnaire Board Botswana Tourism Board - Useful Official web site for Botswana Tourism 8.12% Books and Readings Board High impact Easy to solve No duplicate content has been detected on the pages of this website. Use Google™ Webmaster Tool to improve the way search engines index your website. Resource: to learn more about Linking Strategies, check out the Chapter 5.1 of the comprehensive Search Engine Optimization For Dummies book. Website compliance www resolve Too bad! Your content is different with or without www! High impact Easy to solve This website does not resolves www and non-www on a same version of the URL. It is crucial to fix it. Redirects from your non-preferred domain is important because search engines consider http://botswanatourism.co.bw and http://www.botswanatourism.co.bw as two different websites. Once your preferred domain is set, use a 301 redirect to redirect traffic from your non-preferred domain. Resource: to learn more about Using Redirects for SEO, check out the Chapter 7.3 of the comprehensive Search Engine Optimization For Dummies book. robots.txt No High impact Easy to solve The website doesn't have a robots.txt file, which can be problematic. Robots.txt file allow to restrict access to websites by search engine robots that crawl the web and prevents them from accessing certain pages. It also specifies where the XML sitemap file is located. Once you've created a robots.txt file click here to analyze its syntax and ensure it does not contain errors. XML Sitemaps http://www.botswanatourism.co.bw/sitemap.xml Low impact Easy to solve The website does have an XML sitemap, which is great. A sitemap lists the URLs and includes additional information about each URL. This allows search engines to crawl the site more intelligently. Despite sporadic debates regarding this issue, we recommend to submit the sitemap to Google Webmasters Tools and to Yahoo Site Explorer .
  5. 5. Language Declared: Missing Detected: Missing Low impact Easy to solve You have not mentioned the Language of your website. Use the META Language Tag to specify the natural language. Tips for multi language websites: Define the language in each page's HTML. Specify the language code in the URL as well. Example: mywebsite.com/fr/mycontent.html. Check out this website for more multi language tips. Doctype Missing The doctype is an instruction to the web browser so that the browsers can render the content correctly. Encoding No Low impact Easy to solve The language encoding is not specified, which may cause special characters rendering problems. Google Analytics No Low impact Easy to solve This website is not monitored by Google™ Analytics . You're really missing a great opportunity if you don't have another analytics tool installed. Google™ Analytics is a free solution that gives you rich insights into your website traffic. With Google™ Analytics, you can analyze your traffic data in an entirely new way and create higher converting websites . W3C validity Invalid Low impact Difficult to solve Use valid markup that contains no errors that could make your page difficult for search engines to index. To fix the detected errors, run the W3C validation service. W3C is a consortium that sets the Web standards. Microformats Missing Low impact Easy to solve This website does not take advantage of Microformats. Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines. Thanks to Microformats Google™ regularly improves its search results presentation. Dublin Core Missing Low impact Easy to solve This website does not take advantage of Dublin Core.
  6. 6. Dublin Core is a standard of metadata elements used to describe the content of a website. Geo Meta Tags Missing Low impact Easy to solve This website is not geotagged . Although Google™ ignores Geo-Meta Tags, the search engine Bing takes them into account . Off-Site SEO Popularity Google last crawl date Unknown Google periodically crawls websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately. Click here to ensure the website's content and links have been indexed by Google. If the Google's™ cache of the website lack text or links, it means there's a programming problem. Backlinks 492 High impact Difficult to solve Backlinks consist of all the links pointing to your website . It's like the popularity rating of the website. Since this factor is crucial to SEO , you'd better set up a strategy to improve the quantity and the quality of the backlinks. Resource: to learn more about Incoming Links, check out the Chapter 1.2 of the comprehensive Search Engine Optimization For Dummies book. .edu backlinks 5 High impact Difficult to solve Because they are strictly reserved to educational institutions, .edu domains are considered as authority sites. Therefore links pointing from .edu domains have stronger SEO impact . .gov backlinks 0 High impact Difficult to solve Because they are strictly reserved to government institutions, .gov domains are considered as authority sites. Therefore links pointing from .gov domains domains have stronger SEO impact . Directories DMOZ Yes High impact Easy to solve This website is listed in DMOZ , a multilingual open content directory of World Wide Web links constructed and maintained by a
  7. 7. This website is listed in DMOZ , a multilingual open content directory of World Wide Web links constructed and maintained by a community of volunteer editors. Make sure its description is up-to-date because search engines take DMOZ into account. Yahoo! Directory Yes Low impact Easy to solve The Yahoo! Directory is a web directory which rivals DMOZ. It offers two options for suggesting websites for possible listing: " Standard ", which is free, and a paid submission process that offers expedited review Resource: to learn more about Optimizing Directories, check out the Chapter 4.4 of the comprehensive Search Engine Optimization For Dummies book. Social Media Delicious links 0 Low impact Difficult to solve Delicious is a popular social bookmarking web service for storing, sharing, and discovering websites. Digg entries 0 Low impact Difficult to solve Digg is a social news website made for people to discover and share content. Digg is a great way to know the latest news about this website . Resource: monitor your brand in the social media using tools like Addictomatic. Twitter recent backlinks 0 Low impact Difficult to solve Click here to browse the most recent tweets related to this website. Recent tweets are a real-time way to appraise what people are saying about a website. Resource: monitor your brand in twitter using tools like Topsy . Twitter account check Twitter username botswanatourism is already taken! Is it yours? Twitter is a fast-growing social network . If need be, book the Twitter account of the brand right now to prevent identity theft . You'd better also check the availability of your brand name in other social networks . Resource: to learn more about Connecting with Social Networks, check out the Chapter 6.5 of the comprehensive Search Engine Optimization For Dummies book. Wikipedia backlinks 5 High impact Difficult to solve
  8. 8. Neither articles nor references of this website were found on Wikipedia . Since Wikipedia is currently the world's largest wiki, you'd better write a Wikipedia article for your website. Feeds Missing Low impact Easy to solve This website does not provide a feed. Feeds are important for blogs and news websites as they allow to notify subscribers of content updates, which improves website visibility. Did you know that FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters and other web-based content publishers? Usability Readability level Kid High impact Difficult to solve This measures the approximate level of education necessary to understand the web page content. A website targeting a large audience should be easy to read for a teenager. Use the world standards to improve the readability of your website. Favicon Missing High impact Easy to solve The website does not have a favicon. Add a favicon to improve brand visibility. This tiny enhancement is especially important when bookmarking. Website informations Server Load time 0.001 second(s) (0.000 s/Kb) High impact Difficult to solve Site speed is becoming an important factor to rank high in the Google™ search results . This website is fast. Well done. Check out these other tips to make this websites run faster. Resource: speed-up your website with those amazing tips. Resource: monitor your server and receive SMS alerts when your website is down with services like Internet Vista . IP botswanatourism.co.bw Your server IP has no impact on your SEO. Advanced users can use Robtex to get a comprehensive report on their domain name server. DNSstuff may help them to further
  9. 9. Advanced users can use Robtex to get a comprehensive report on their domain name server. DNSstuff may help them to further investigate. Location To improve your website responsiveness keep your server location close to your main visitors. Click here to test your website speed. Everything is OK if the average time over 10 pings is less than 300ms. Resource: to learn more about Server Issues, check out the Chapter 7.1 of the comprehensive Search Engine Optimization For Dummies book. gzip No Low impact Difficult to solve This website does not take advantage of gzip. gzip is a free software with GNU license that helps to improve the website's speed. Other facts Safe browsing Yes Low impact Almost impossible to solve This website is safe. Suspected phishing and/or malwares pages have not been detected. Resource: to learn more about Spam Issues, check out the Chapter 1.6 of the comprehensive Search Engine Optimization For Dummies book. Related websites Related websites Website http://www.gov.bw/ http://www.gov.bw/index.php%3Foption%3Dcom_content%26task%3Dview%26id%3D52%26Itemid%3D58
  10. 10. http://www.lonelyplanet.com/botswana http://en.wikipedia.org/wiki/Botswana http://www.africaguide.com/country/botswana/ https://www.cia.gov/library/publications/the-world-factbook/geos/bc.html http://www.hatab.bw/ http://www.southafrica.net/ This lists the websites related to your domain. some are competitors and other are websites related to your content. Use this information as a comparison tool on how your competitors are doing. Resource: use SpyFu and SEMrush to know everything about their web Marketing strategy. Domain Whois Don't know the whois server for domain botswanatourism.co.bw Old domains are better ranked by search engines. They will perform better. Google™ temporarily reduces the page rank of new domains, placing them into what is referred to as the " sandbox ". Registering a domain for many years can counter this effect to some extent. Take these Whois tips to further improve your SEO. Resource: to learn more about Web Analytics, check out the Chapter 8.2 of the comprehensive Search Engine Optimization For Dummies book.

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