Jurgen Thysmans: Nokia Comes with Music

… the way the world experiences music Nokia Music Stores in 21 Countries 13 Comes with Music Markets 20 Operator Partners for Comes With Music Over 2,000 Content Partners

Working together with more than 20 operator partners Attract new customers Retain existing customers Increase revenue/ARPU Powerful range of new music Devices

Unique proposition
Choice of as many as 6 million songs in our extensive music catalog
Downloading unlimited music safely and legally
Keeping permanent ownership of all downloaded tracks
A stylish and integrated device that is always with you
Ease-of-use though tight integration between the device and service, and mobile and PC

Increased buzz for music services
More direct connection between artists and fans through mobile devices
Innovative ways to drive revenue
Benefit for labels and artists

User behavior changes Average CWM customer downloads between 200-300 songs in first few weeks CWM customers download significantly more back catalogue vs. ala carte customers A la Carte customers download from average 3 genres, CWM customers from 7 on average On average 35% of downloads are local country specific music

Branded Artist Applications Noisettes Above & Beyond Bringing a 360 degree experience to the consumer

Nokia: bringing music everywhere

Jurgen Thysmans: Nokia Comes with Music

by Muziekcentrum Vlaanderen on Nov 03, 2009

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Jurgen Thysmans: Nokia Comes with Music — Presentation Transcript