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Jurgen Thysmans: Nokia Comes with Music
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Jurgen Thysmans: Nokia Comes with Music

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  • 1. Next Generation Music Bart de Bruijn Nokia Music Manager Jurgen Thysmans Communicatie Manager © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
  • 2. Nokia is changing … © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
  • 3. … the way the world experiences music Nokia Music Stores in 21 Countries 13 Comes with Music Markets 20 Operator Partners for Comes With Music Over 2,000 Content Partners
  • 4. Working together with more than 20 operator partners Attract new customers Retain existing customers Increase revenue/ARPU Powerful range of new music Devices
  • 5. Unique proposition
    • Choice of as many as 6 million songs in our extensive music catalog
    • Downloading unlimited music safely and legally
    • Keeping permanent ownership of all downloaded tracks
    • A stylish and integrated device that is always with you
    • Ease-of-use though tight integration between the device and service, and mobile and PC
  • 6.
    • Increased buzz for music services
    • More direct connection between artists and fans through mobile devices
    • Innovative ways to drive revenue
    Benefit for labels and artists
  • 7.  
  • 8. User behavior changes Average CWM customer downloads between 200-300 songs in first few weeks CWM customers download significantly more back catalogue vs. ala carte customers A la Carte customers download from average 3 genres, CWM customers from 7 on average On average 35% of downloads are local country specific music
  • 9. Branded Artist Applications Noisettes Above & Beyond Bringing a 360 degree experience to the consumer
  • 10. Nokia: bringing music everywhere
  • 11. Thank You! © 2009 Nokia