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BRANDING CHALLENGESAND OPPORTUNITIES     TEAM NUMBER 6     MUZAMIL QUADIR     JUNAID HASSAN      IMRAN KHAN
RECENT DEVELOPMENTS Shift from strategy to tactics Shift from advertising to promotion Online Shopping Opportunities f...
   Consistency: Everyone in the company has an    impact on the brand   Clutter: Standing out and forming association   ...
   Savvy Customers   Mature markets ( desktop PC’s )   Difficulty in differentiation   Short term performance orientat...
   Greater accountability   Increased cost   Media fragmentation   Increased competition
   Cost   Clutter   Fragmentation   Technology
   Globalization   Low priced competition   Brand extensions   Deregulation
Branding challenges and opportunities
Branding challenges and opportunities
Branding challenges and opportunities
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Branding challenges and opportunities

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Transcript of "Branding challenges and opportunities"

  1. 1. BRANDING CHALLENGESAND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
  2. 2. RECENT DEVELOPMENTS Shift from strategy to tactics Shift from advertising to promotion Online Shopping Opportunities from technology Sophisticated buyers
  3. 3.  Consistency: Everyone in the company has an impact on the brand Clutter: Standing out and forming association is difficult
  4. 4.  Savvy Customers Mature markets ( desktop PC’s ) Difficulty in differentiation Short term performance orientation New communication options Brand proliferation
  5. 5.  Greater accountability Increased cost Media fragmentation Increased competition
  6. 6.  Cost Clutter Fragmentation Technology
  7. 7.  Globalization Low priced competition Brand extensions Deregulation
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