Branding challenges and opportunities
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Branding challenges and opportunities

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Branding challenges and opportunities Branding challenges and opportunities Presentation Transcript

  • BRANDING CHALLENGESAND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
  • RECENT DEVELOPMENTS Shift from strategy to tactics Shift from advertising to promotion Online Shopping Opportunities from technology Sophisticated buyers
  •  Consistency: Everyone in the company has an impact on the brand Clutter: Standing out and forming association is difficult
  •  Savvy Customers Mature markets ( desktop PC’s ) Difficulty in differentiation Short term performance orientation New communication options Brand proliferation
  •  Greater accountability Increased cost Media fragmentation Increased competition
  •  Cost Clutter Fragmentation Technology
  •  Globalization Low priced competition Brand extensions Deregulation