Tripping Hazards: Where Do Patrons Stumble on our Website?

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Presentation with Annis Lee Adams for Internet Librarian, October 2013

Presentation with Annis Lee Adams for Internet Librarian, October 2013

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  • 1. Tripping Hazards: Where Do Patrons Stumble on our Website? Using Web Analytics for Site Improvement Margot Hanson, California Maritime Academy Annis Lee Adams, Golden Gate University Internet Librarian Mon. Oct. 28, 2013
  • 2. Problem: Patrons Tripping ● New university website w/out usability testing ● Anecdotal evidence suggested that the library website was confusing
  • 3. Research Questions ● Where do our patrons get stuck on our website? ● What are they looking for?
  • 4. Solution: Use data to clear the path Analyzed 4 data sources to improve the user experience of the library website. http://www.flickr.com/photos/julianturner/603667067
  • 5. Jan Pr oje 2013 ct Ch ar ter Feb Rev iew 2013 ed IM sta ts Feb 11- Dist rib Feb 22 ute dp atr on Re su March vi rv ew ey ed 2013 Go og le a Feb 27- Patr na lyt on Mar 22 ics int erv iew s March - Imp ch lem June an ge ented s Timeline
  • 6. Google Analytics Pageviews Sept 24, 2012 - Feb 25, 2013
  • 7. Patron Interviews We asked: ● What would you expect to find in the following sections? We found out: ● Titles & content for navigation tabs clipart.com
  • 8. Before After
  • 9. Looking into the Future Usability testing Analytics analysis after changes http://www.flickr.com/photos/bitterjug/870861414
  • 10. Takeaways ● You don’t need mountains of data to make decisions! ● You can start seeing patterns after asking only a few people questions about your site. ● It’s an iterative process--you can make changes, and then make some more!
  • 11. Questions?
  • 12. Image Sources ● http://www.clipart.com ● Street sweeper image via flickr user julianturner: http://www.flickr. com/photos/julianturner/603667067 ● Crystal Ball image via flickr user bitterjug: http://www.flickr. com/photos/bitterjug/870861414/