Tripping Hazards:
Where Do Patrons Stumble
on our Website?
Using Web Analytics for Site Improvement
Margot Hanson, Califor...
Problem: Patrons Tripping

● New university website w/out usability
testing
● Anecdotal evidence suggested that the
librar...
Research
Questions
● Where do our
patrons get
stuck on our
website?
● What are they
looking for?
Solution: Use data to clear the path
Analyzed 4 data sources to improve the user experience of the library website.

http:...
Jan Pr
oje
2013
ct
Ch
ar
ter
Feb Rev
iew
2013
ed
IM
sta
ts
Feb 11- Dist
rib
Feb 22
ute
dp
atr
on
Re
su
March vi
rv
ew
ey
e...
Google Analytics Pageviews
Sept 24, 2012 - Feb 25, 2013
Patron Interviews
We asked:
● What would you
expect to find in
the following
sections?
We found out:
● Titles & content
fo...
Before

After
Looking into the Future

Usability testing
Analytics analysis after changes
http://www.flickr.com/photos/bitterjug/8708614...
Takeaways
● You don’t need mountains of data to make
decisions!
● You can start seeing patterns after asking
only a few pe...
Questions?
Image Sources
● http://www.clipart.com
● Street sweeper image via flickr user
julianturner: http://www.flickr.
com/photos/...
Tripping Hazards:  Where Do Patrons Stumble  on our Website?
Tripping Hazards:  Where Do Patrons Stumble  on our Website?
Tripping Hazards:  Where Do Patrons Stumble  on our Website?
Tripping Hazards:  Where Do Patrons Stumble  on our Website?
Tripping Hazards:  Where Do Patrons Stumble  on our Website?
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Tripping Hazards: Where Do Patrons Stumble on our Website?

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Presentation with Annis Lee Adams for Internet Librarian, October 2013

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Transcript of "Tripping Hazards: Where Do Patrons Stumble on our Website?"

  1. 1. Tripping Hazards: Where Do Patrons Stumble on our Website? Using Web Analytics for Site Improvement Margot Hanson, California Maritime Academy Annis Lee Adams, Golden Gate University Internet Librarian Mon. Oct. 28, 2013
  2. 2. Problem: Patrons Tripping ● New university website w/out usability testing ● Anecdotal evidence suggested that the library website was confusing
  3. 3. Research Questions ● Where do our patrons get stuck on our website? ● What are they looking for?
  4. 4. Solution: Use data to clear the path Analyzed 4 data sources to improve the user experience of the library website. http://www.flickr.com/photos/julianturner/603667067
  5. 5. Jan Pr oje 2013 ct Ch ar ter Feb Rev iew 2013 ed IM sta ts Feb 11- Dist rib Feb 22 ute dp atr on Re su March vi rv ew ey ed 2013 Go og le a Feb 27- Patr na lyt on Mar 22 ics int erv iew s March - Imp ch lem June an ge ented s Timeline
  6. 6. Google Analytics Pageviews Sept 24, 2012 - Feb 25, 2013
  7. 7. Patron Interviews We asked: ● What would you expect to find in the following sections? We found out: ● Titles & content for navigation tabs clipart.com
  8. 8. Before After
  9. 9. Looking into the Future Usability testing Analytics analysis after changes http://www.flickr.com/photos/bitterjug/870861414
  10. 10. Takeaways ● You don’t need mountains of data to make decisions! ● You can start seeing patterns after asking only a few people questions about your site. ● It’s an iterative process--you can make changes, and then make some more!
  11. 11. Questions?
  12. 12. Image Sources ● http://www.clipart.com ● Street sweeper image via flickr user julianturner: http://www.flickr. com/photos/julianturner/603667067 ● Crystal Ball image via flickr user bitterjug: http://www.flickr. com/photos/bitterjug/870861414/
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