Startup Marketing with Social Media


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  • More than Marketing – however its not FREE!!Marketing for Lean startups –limited resources .. Marketing is not a dept!Personal Branding
  • Approach, Goals, Plan. Metrics are channel specific
  • Where are your audience? Use social listening to find out.Strategies vary (offline/online) , Style, Tone. Listen, create, measure, repeatReach/Engagement – metrics that matter; Influencers.
  • Website as the Hub!– blog, videos, papers/slides. Website.
  • Startup Marketing with Social Media

    1. 1. #Winning<br />MIT Enterprise Forum DFW<br />Aug 18, 2011<br />Babar Bhatti<br />
    2. 2. Marketing for Startups<br />Background – about me, my startup, this presentation<br />Why is Social important for you and your startup? <br />How to make Social work for YOUR lean startups? <br />Comparing Social channels : Facebook, Twitter, Google, LinkedIn<br />Content: What the heck is it?<br />Mistakes to avoid<br />Using resources wisely: time, money, people<br />Resources – Tactics, Tools and Tips<br />
    3. 3. Intro<br />MIT Alum, Past Chair of MITEF DFW <br />Left Verizon to start MutualMind in 2009<br />Product initially aimed at Marketers (brands, agencies)<br />About today’s talk (Lessons Learned)<br />What this presentation is not about<br />
    4. 4. 2. Why is Social Media Important for Startups? <br />Natural fit for lean startups<br />Most effective way to create buzz and reach people who can help* you and your business directly / indirectly<br /><ul><li>Customers, Prospects, Partners, Employers
    5. 5. Bloggers, Analysts, Media
    6. 6. Multiple business applications!
    7. 7. Market Research
    8. 8. Engagement (Relationship Building)
    9. 9. Promoting your Brand
    10. 10. Lead Generation
    11. 11. Customer Support
    12. 12. Competitive Analysis</li></li></ul><li>3. Leveraging Social Effectively<br />Understand your business goals and create a customized social media plan<br />Key points:<br /><ul><li>How does social fit in your business and product lifecycle
    13. 13. Crafting your message and positioning your product
    14. 14. Matching goals to channels
    15. 15. Creating, Managing and Measuring
    16. 16. The right resources needed to make it all work
    17. 17. Measurements that Matter: Listening volume/sentiments, Reach, Engagement</li></li></ul><li>4. Which Channel is Important?<br />Wrong Question!<br />What’s your Goal?<br />Match channel to your goals and follow the right protocol for each channel<br />What is LinkedIn good for?<br />
    18. 18. VOLUME TRENDS<br />Example: Keyword Analytics<br />KEYWORD DISTRIBUTION<br />CHATTER DISTRIBUTION<br />SENTIMENTS<br />
    19. 19. Example: Social Channel Analytics<br />MEDIA TRACKING<br />FACEBOOK ENGAGEMENT<br />SOCIAL PROFILES<br />
    20. 20. 5. What the heck is Content?<br />
    21. 21. Position your Product Carefully!<br />Source: Altimeter Group<br />
    22. 22. 6. A Few Mistakes to Avoid<br />Jumping in before clarity of vision and objectives<br />Social media presence which is incomplete, unprofessional or sloppy<br />Website which lacks crisp messaging or key information<br />Inconsistent messaging<br />Infrequent updates<br />Not paying attention to customer comments<br />Thinking of social as silver bullet <br />Putting too much value on buzz and traffic<br />Not following protocol e.g. overselling<br />
    23. 23. 7. Using Resources Wisely<br />Assess your situation<br />Simple decision tree<br />Create a worksheet / calendar<br />Outsource if needed but never give up control<br />Measure, Refine, Repeat<br />
    24. 24. 8. Resources<br /><br /><br /><br /><br /><br /><br />Your RSS Reader!<br />