Quickstart Guide
#ListenSmarter
Aug 2015
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About Quickstart Guide
About this Guide:
• This is a ...
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Contents
• Home Page and Navigation
– Slide 4
• Campa...
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Home Page And Navigation
Home page provides a snapsho...
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Listening Setup Essentials
Listening setup requires t...
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Listening Setup #1: Language Filters
Language Filters...
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Listening Setup #1: Location Filters
Geo Filters
• No...
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Keywords
Once you add keywords for brand or competiti...
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Keyword Setup Best Practices
Helpful Tips for Creatin...
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Syntax Validation and Syntax Tree
• As you type the ...
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Keyword Setup - Test and Save
• Once you’ve compose ...
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Listening Setup #3: Exclusion Filters
Filters:
There...
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Exclusion Filters
Exclusion Filters
• The exclusion ...
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Listening Setup #4: Tags
Content Tags
• Tags allow y...
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Keyword Alerts
Keyword Alerts
• Add any of the exist...
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Keyword Groupings
Keyword Groupings
• Group several ...
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Social Channels
Track Brand and Competitor Social Ch...
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User Access Control
An admin can grant (non-admin) u...
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Insights Dashboard
Summary of Capabilities of Dashbo...
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Insights Dashboard
The insights overview provides hi...
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Insights Dashboard
Next is Topics cloud which will
s...
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Insights Dashboard
The geolocation map provides a qu...
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Insights Dashboard
• Dashboard also gives the Top us...
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Competitive Intelligence
Here you will be able to vi...
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Listening Trends
Listening stats (sentiments, source...
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Location Insights
Shows Author and Post locations, w...
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Keyword Performance
• Interactive view for
explorato...
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Content and Analyzer Views
Overview
• Two categories...
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Filters for Content and Analyzer
• You can sort cont...
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Content Browser
Content view lets you:
• Browse and ...
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The three interactive views -- Content Browser, Anal...
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To launch a Saved Search, first set the date range y...
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Reports
Reports:
There are two types of PDF reports ...
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Reports
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Streams
• You can schedule the posts to go out at la...
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Work
Click the “Work” tab to manage tasks. Schedule ...
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Admin
Select Admin from the top navigation menu to a...
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Adding Users
New Users
• Adding a new user is a very...
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Adding Users
Setting Campaign Access for Users
• An ...
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MutualMind Command Center
Easy to Design, Configure ...
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MutualMind Command Center
You can access the Command...
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Widget Setup
You can easily drag and drop the widget...
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Widget Setup
Configure the widget as required. Filte...
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Canvas and Widgets
Real Time Social Media Command an...
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Sample View: Canvas with 4 widgets
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Sample View: Heat Map
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Sample View: Mentions and Images
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Sample View: 3D Social Perspective
NOTE:
This widget...
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Advanced Controls - MCC Variations
• Variations prov...
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Watson Insights
Watson personality insights provides...
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Adaptive Listening Setup In 3 Steps
Once you’ve setu...
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Adaptive Listening Setup
Adaptive Listening rules ca...
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Adaptive Listening: Post Rule Syntax
if followers co...
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Adaptive Listening: Trend Rule Syntax
For additional...
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Match Lists And Expressions
Matched lists and expres...
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Matched Lists
For a full walkthrough of adaptive lis...
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Matched Expressions
For a full walkthrough of adapti...
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Adaptive Listening Rules - Data Dimension, Operator ...
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Adaptive Listening Catalog
Rule Types Data Dimension...
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Help and Resources
Need more help or documentation? ...
info@mutualmind.com
214.699.9424
16200 Addison Road, Suite 100
Addison, TX 75001
@mutualmind
#listensmarter
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MutualMind Quickstart Setup Guide 2015

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Latest, July 2015 version of Quick start guide for MutualMind. Reference guide on social listening setup and MutualMind platform.

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  • Detect Rule-based automated engine for identifying social posts/trends that impact business
    Develop Platform that enable the enterprise to build custom tools rapidly on top of social data
    Display Visualize social and business data on any Internet-enabled device

  • MutualMind Quickstart Setup Guide 2015

    1. 1. Quickstart Guide #ListenSmarter Aug 2015
    2. 2. 2 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter About Quickstart Guide About this Guide: • This is a reference document for users and admins who are new to MutualMind or who want to get a quick tutorial • It provides guidance on how to setup and use the most often used features - follow links in slides to more advanced topics and capabilities of MutualMind platform For additional help For access to our detailed and most up-to-date product support information, visit our Knowledge Base: http://support.mutualmind.net/knowledgebase
    3. 3. 3 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Contents • Home Page and Navigation – Slide 4 • Campaign Setup – Listening setup: slides 5-14 – Additional setup: slides 15-18 • Insights Dashboard – Slides 19-30 • Saved Searches and Reports – Slides 31-34 • Streams – Slide 35 • Work and Admin – Slides 36-37 • Managing User Accounts – Slides 38-39 • MutualMind Command Center – Slides 40-49 • Watson Personality Insights – Slides 50-51 • Adaptive Listening – Slides 52-59
    4. 4. 4 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Home Page And Navigation Home page provides a snapshot of today’s activity (stats and mentions) for the active campaigns (click on arrow to cycle through). You may also add or select a campaign. Select “View All” to see full list of campaigns and more options for managing them.
    5. 5. 5 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Setup Essentials Listening setup requires these 4 steps. Go to Campaign Overview to set up: 1. Language, Location 2. Keywords 3. Exclusions 4. Tags 1 2 2 3
    6. 6. 6 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #1: Language Filters Language Filters • Allows you to pull content in certain language(s) (restrictive filter) • No filter implies that data is collected in ALL languages • MutualMind can capture social content in 53 languages
    7. 7. 7 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #1: Location Filters Geo Filters • No filter implies data capture from all locations including posts with no geo location • Filters allow you to capture data from specific places – Country – Country and Region (US States and Canadian Provinces) • Exclude posts with no geo data – You have the ability to gather only posts with geographic information or gather mentions regardless of geo data is present. – Excluding posts with no geo data significantly reduces the amount of posts gathered.
    8. 8. 8 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keywords Once you add keywords for brand or competition, the data collection starts automatically. We cover all major social networks and sources, as shown below.
    9. 9. 9 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keyword Setup Best Practices Helpful Tips for Creating Effective Keywords 1. Use Boolean operators to create queries which provide relevant results: • AND – use AND to match all terms e.g. (“I want” AND tesla) • OR – allows you to match any ONE of the term e.g. @ibm OR #ibm • NOT – excludes terms from results 2. Use parenthesis to group certain words among more than one kind of Boolean operator. Examples: • (#Jetblue OR @jetblue) AND (customer service) NOT stadium • (#fail OR sucks) AND (#tmobile OR (“t-mobile” AND service)) • (“major league soccer” OR mls) AND (team OR teams OR soccer OR game OR games) 3. Include #hashtags, @names and other variations; do not use quotes around # or @ 4. Use quotation marks for a phrase or term with punctuation to listen for (a) exact match of that phrases (aka strict match) (b) when exact order of words in the phrase is important. 5. Use proximity operator ~ to listen for words within one to six words of each other (quotes must be used when using ~). For example: “Jetblue best” ~5 Avoid abbreviations, common names and generic terms e.g. ABC, John Smith, insurance, iphone, taco
    10. 10. 10 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Syntax Validation and Syntax Tree • As you type the rule, syntax validator shows the color-coded rule and alerts you for any syntax error • Syntax tree provides a visual display of how the terms and boolean operators will work
    11. 11. 11 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keyword Setup - Test and Save • Once you’ve compose the keyword query and validated it, you can click “Test” to see its Twitter volume (estimated) for last 30 days • If the results look good then click ‘Add’ (or update if you are editing existing keyword)
    12. 12. 12 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #3: Exclusion Filters Filters: There are three different kinds of exclusions that you can apply to each campaign • Exclusion Filters • Geo Filters • Language Filters
    13. 13. 13 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Exclusion Filters Exclusion Filters • The exclusion filters defined here apply to the entire campaign • Exclusions can be based on keywords (exact match), URLs (full / partial) and @twitter handles More Information: Exclusion KB
    14. 14. 14 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #4: Tags Content Tags • Tags allow you to organize and search content easily. Every campaign starts with two prebuilt content tags: 1. “Not Relevant”- allows you to remove irrelevant content 2. “Add to Report”- adds content to reports • The “Moderated” tag is applicable to command center (Perspective widget) • Create custom content tags Define your own tags to organize and segment content • Tagged content can be easily found using Filter in “Insights > Content Browser” • Deleting a tag will remove all the current tags
    15. 15. 15 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keyword Alerts Keyword Alerts • Add any of the existing keywords for alerts. • Email is sent out when activity level for that keyword changes (up or down) significantly. More Information: Keyword Alerts KB
    16. 16. 16 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keyword Groupings Keyword Groupings • Group several keywords together that form a “theme” for easier analysis • Groupings can be used anywhere a single keyword is used to get aggregate stats and results • Compare and analyze keywords or groupings in the “Insights > Keyword Performance” view
    17. 17. 17 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Social Channels Track Brand and Competitor Social Channels • Add Facebook pages, Twitter, Instagram, RSS feeds and YouTube channels to collect all social posts on that channel • Track channel metrics such as fan increase on your own social media and your competitors
    18. 18. 18 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter User Access Control An admin can grant (non-admin) users access to any campaign as: • “Read only” access – no changes allowed to setup • “Read and Write” access i.e. ability to view and modify setup for a specific campaign. This process needs to be repeated for each campaign to which a user needs access to
    19. 19. 19 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard Summary of Capabilities of Dashboard Views View Key Function Notes Analyzer Interactive view which provides summary insights based on customized date range, filters and advanced search Also accessible from “analyze this” link in Content Browser Content Interactive content view which provides details of the posts for a given date range; has filters and advanced search. Take actions on one or more posts. Drill-down from dashboard home page to Content Browser Competitive Intelligence Side-by-side comparison of brand and competition listening and performance on social channels For advanced/interactive keyword comparison, use Keyword Performance Keyword Performance View for comparing listening results for keywords or keyword groupings. Offers multiple ways of calculating Share of Voice. SOV can be based on either (a) ALL keywords in campaign OR (b) based on selected keywords in this view. Listening Trends Sentiment, publisher, and Twitter impressions metrics listed for each keyword Sources and sentiment details- linked to Content Browser Location Trends Show top locations by volume, sentiment- by brand, competition or both
    20. 20. 20 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard The insights overview provides high level statistics for your brand. Additionally, recognize the amount of mentions and which publisher is providing them.
    21. 21. 21 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard Next is Topics cloud which will show the top mentioned topics in the selected date range. Next: the sentiment of the content collected. Along with the positive and negative percentages, you can also view a timeline of the sentiments.
    22. 22. 22 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard The geolocation map provides a quick view of the activity locations. You can click on the bubbles to drill-down to detailed results in “Content”. The dashboard also shows total impressions and Average Klout score for the time range.
    23. 23. 23 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard • Dashboard also gives the Top users by mention volume and Klout score. • You can get additional details by clicking the username. • You will also be able to view your social channel statistics here
    24. 24. 24 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Competitive Intelligence Here you will be able to view your brand mentions, sentiments, topics cloud as well as the competition to get an in-depth competitive analysis
    25. 25. 25 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Listening Trends Listening stats (sentiments, sources and timeline) for all/brand/competition category, shown by either keywords or groups
    26. 26. 26 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Location Insights Shows Author and Post locations, with locations down to city level or aggregated at Country level
    27. 27. 27 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Keyword Performance • Interactive view for exploratory analytics • Compare two or more keywords and/or keyword groups over time • Apply filters to results • Save search
    28. 28. 28 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Content and Analyzer Views Overview • Two categories of content browsing/search – Keyword content and channel content • Segmentation aka Post collection filters – Time range, has media, has location, brand vs. competition category, sources, mention type, sentiment, keywords, location, and tag • Sentiment – The stars represent sentiment, click on the star to reassigne sentiment or select multiple and change sentiment for all selected • Green = Positive • Red = Negative • Grey = Neutral • Assign tasks – The clock to the right of the post allows you to create a task for a team member • Respond to posts – The pencil to the right of the post allows you to directly respond from the content browser • Add tags – Allows you to classify tags in bulk
    29. 29. 29 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Filters for Content and Analyzer • You can sort content using various post collection filters • You can sort by sentiment • You can analyze the content according to the custom tags created • You will also be able to search through the content
    30. 30. 30 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Content Browser Content view lets you: • Browse and segment data • Tag content • Look at User Insights • Reclassify Sentiment • Create Tasks • Export data as CSV file for further analysis For More Information On These Actions: Content Browser KB
    31. 31. 31 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter The three interactive views -- Content Browser, Analyzer and Keyword Performance -- give you the option to save the filters and search for reuse. Click on the “Save” button as shown above. Go to Saved Searches page (Insights > Saved Searches) to reuse them. Saved Searches For more detail on saved searches follow this link
    32. 32. 32 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter To launch a Saved Search, first set the date range you want to view using the calendar options at the top of the page. Saved Searches aren’t locked to the dates you were viewing when you saved, so you can apply those settings to any time period. Then, hover over the saved search you want to launch, and you’ll see icons to click for launching this search in Content Browser or Analyzer – these will open in new tabs. Saved Searches For more detail on saved searches follow this link
    33. 33. 33 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Reports Reports: There are two types of PDF reports which you can access through insights. • Weekly summary reports – summary of activity over last 7 days, generated every Sunday night • On-demand reports: get a report for a custom date range (max duration is 90 days) • Reports contain executive summary of key results as well as selected social content • All of the collected social data (with metadata) is available for download as Excel compatible csv file • Chart data can also be downloaded as csv file • Data is also available via developer API
    34. 34. 34 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Reports
    35. 35. 35 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Streams • You can schedule the posts to go out at later time. By clicking on the “streams” tab, you can post on your authenticated social channels, directly from the MutualMind platform.
    36. 36. 36 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Work Click the “Work” tab to manage tasks. Schedule tasks and check to see which tasks have been completed.
    37. 37. 37 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Admin Select Admin from the top navigation menu to access the administrative features such as managing campaigns, social channels, adaptive listening lists and matched expressions, webhooks, users and teams, site settings and customizations and API.
    38. 38. 38 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adding Users New Users • Adding a new user is a very simple task. Simply click the “Admin” button on the top navigation bar, and select “Users”. On that page, click “Add User” and fill out the information as shown below. • Decide if this user will have Admin role (ability to modify and delete campaigns and users). To make this user an admin, put a check next to the checkbox “Admin user?”
    39. 39. 39 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adding Users Setting Campaign Access for Users • An admin user will have access to all campaigns within the site, and will be able to edit them as they choose. • If the new user is not an admin user, you must then go to the Update Campaign page for the campaign they should have access to and add them under step 4, “Add Authorized User”. From the drop down menu, select the user you wish to give access to that campaign. • Then select whether the new user should have “Read and Write Access” OR “Read Only Access” to that campaign. Repeat for other campaigns.
    40. 40. 40 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter MutualMind Command Center Easy to Design, Configure and Launch • Command Center can be accessed from the top menu by selecting “MCC” • Name the canvas that you’re about to create, then drag and drop the widgets you’d like to display. • To resize, click the bottom right corner of the widget, and drag it to create the size you want. Drag and drop to change a widget’s position. • Widgets library includes: Heat Map, Keyword Sunburst, Mentions Activity, Open Screen, Sentiment Trends, Share of Voice, Social Images, Social Mentions, Leaderboards, Social Mosaic, Perspective Motion, YouTube Playlist, Social Portraits and Topic Cloud. • Each widget can be configured using filters such as time range, data category, sentiment etc. • Once the canvas has been setup the way you want it, hit “Save” • View it using “Preview” or “Launch”. You will be asked to select a campaign.
    41. 41. 41 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter MutualMind Command Center You can access the Command and Control Center through the navigation bar at the top. To display a Command Center, check under “MCC” select “Add Canvas” if you wish to create a new view or “Manage Canvases” to select a view that’s already been created.
    42. 42. 42 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Widget Setup You can easily drag and drop the widgets on to the Canvas
    43. 43. 43 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Widget Setup Configure the widget as required. Filters include time, category (Brand/Competition), Sentiment etc.. You can select a Klout score range in order to display content by users with high influence
    44. 44. 44 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Canvas and Widgets Real Time Social Media Command and Control Center
    45. 45. 45 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Sample View: Canvas with 4 widgets
    46. 46. 46 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Sample View: Heat Map
    47. 47. 47 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Sample View: Mentions and Images
    48. 48. 48 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Sample View: 3D Social Perspective NOTE: This widget is exclusively designed for moderated content, highlighting each post in an unique 3D environment.
    49. 49. 49 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Advanced Controls - MCC Variations • Variations provide fine-grained control by allowing you to use different campaigns for different widgets and/or partial campaign keywords instead of entire campaign. • To create a variation, click “Add Variation” under any previously designed Canvas and name the Variation. On the Variation setting page (shown below), click on each widget and configure its data source by specifying the campaign, keywords or keyword groups.
    50. 50. 50 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Watson Insights Watson personality insights provides a deep psychological analysis of a Twitter profile. After adding a Twitter handle, the last 200 tweets of the profile are analyzed and the visualization below is provided. In addition to the psycho linguistic analytics, the klout score of followers of the handle are show. The topic cloud on the right displays common phrases used within the network of the handle being analyzed.
    51. 51. 51 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Setup In 3 Steps Once you’ve setup the keyword listening (keywords and filters and tags) you are ready to unleash the power of Adaptive Listening. Follow these 3 steps: (1) Think ahead about the problem you are solving and decide if you need: • matched expressions for advanced search → useful for automatically finding and segmenting the data that is being collected • to match incoming data against a defined set of users → create Match List (importable) • to match incoming data against a defined set of locations → create Match list manually (2) Setup post rule(s) - it is applied to each post, it can have multiple conditions and multiple actions. When you have more than one rule in a campaign they are applied in the order in which they were created. (3) Setup trend rule(s) – unlike the item rule that are triggered at the post level, the trend rules are defined by statistical trends within a time window and allow notifications, workflow or triggering of a webhook event. Here’s an example: if negative sentiment for keyword "T-mobile Brand" has increased by 300% in 3 hours and volume for keyword "T-mobile Brand" is greater than 400 in 2 hours then send email to “Support Desk".
    52. 52. 52 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Setup Adaptive Listening rules can be found in campaign management. Below content tags and keyword alerts. For a full walkthrough of adaptive listening follow this link
    53. 53. 53 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening: Post Rule Syntax if followers count is greater than 550 and location in "Dallas" and language is "Spanish” then create task for “John Smith” and send email to “JDon”. For a full walkthrough of adaptive listening follow this link
    54. 54. 54 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening: Trend Rule Syntax For additional details on trend rules follow this link
    55. 55. 55 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Match Lists And Expressions Matched lists and expressions can be located under the Admin menu and adaptive listening For a full walkthrough of adaptive listening follow this link
    56. 56. 56 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Matched Lists For a full walkthrough of adaptive listening follow this link Matched lists can be created to be human curated or machine learned. These lists can contain either Twitter handles or Geographic locations. Matched lists can used within adaptive listening rules for a powerful combination
    57. 57. 57 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Matched Expressions For a full walkthrough of adaptive listening follow this link Matched expressions support boolean logic and are created similar to keywords. These expressions should be used within adaptive listening rules to increase precision and accuracy.
    58. 58. 58 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Rules - Data Dimension, Operator and Usage 1. Author Username - Can be used to match a single user or to compare against (in / not in) an existing list of twitter handles for customers, loyalty members, registrants, etc. 2. Category - Compare posts matching brand keywords or competitor keywords 3. Content - Match an infinite number of flagged words created using MutualMind’s Matched Expressions (e.g. X or Y not Z) 4. Display Name - Similar to Author username; compare to existing list of customers, loyalty members, registrants, etc using First Name & Last Name 5. Follower Count - Match rule against number of followers (equal, greater …) 6. Friends Count - Determine how many other users they follow 7. Keyword / Group - Choose from any keyword or keyword group in your campaign or apply the rule to every conversation pulled in 8. Klout Score - Filter by Klout score, a social influence metric for Twitter 9. Location - Apply rule to post based on geography (matched against location list) 10. Mention Type - Apply rule based on type of post -- status update, reply, share etc. 11. Profile Description - Filter by key phrases that users might have listed in their profile bio 12. Publisher - Filter by social platform 13. Sentiment - Drill down to posts of a certain sentiment (i.e. only look at negative posts) Adaptive Listening Rules
    59. 59. 59 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Catalog Rule Types Data Dimensions Actions Triggered Notes 1. Post-based (rule is matched against each ‘post’ to determine a match) ● Author name ● Display name ● Profile description ● Language ● Location ● Category ● Content ● Followers count ● Friends count ● Keyword / Group ● Klout ● Mention Type ● Personality ● Source ● Sentiment Internal: 1. Add to list 2. Create task 3. Reclassify (sentiment) as 4. Send email 5. Tag External: Webhook (event notification) Lists allow additional filtering for users and locations. There are two types of lists: 1. User Profile Lists a) Human created lists: as a filter for author/display name b) Machine Learned: populated as rule(s) are matched 2. Location lists – e.g. a custom list of cities that comprise a metro area e.g. DFW Trends-based (changes in stats for a time window) 1. Keyword volume 2. Tag volume 3. Sentiment 1. Create task 2. Send email 3. Webhook Change can be specified as a number, percentage or a multiple of standard deviation
    60. 60. 60 All Content ©2015 MutualMind • www.mutualmind.com • #listensmarter Help and Resources Need more help or documentation? Consult these online resources: • MutualMind Help Portal • MutualMind on Slideshare • MutualMind Videos • @MutualMind on Twitter Additional Questions? Contact our support team: • support@mutualmind.com -- for general questions • tickets@mutualmind.com -- for reporting issues
    61. 61. info@mutualmind.com 214.699.9424 16200 Addison Road, Suite 100 Addison, TX 75001 @mutualmind #listensmarter
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