Social Production Field Guide V1

!"!"The Social Produc>on Field Guide V1.0 "A guide to spotting and understanding "Crowdsourcing, Co-creation + ! "Communities in the wild! Shaun Abrahamson @shaunabe bit.ly/spfgv1

Social Media for Communica>on

Social Produc>on for Collabora>on

Mark Zuckerberg I think the last 5 years have been about connec>ng all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected about 2 months ago Shaun Abrahamson and thousands of others like this From Social Media to Social Production

2001! 2003! 2005! 2000! 2006! 1991! 2000! 2004! 1996! 2001! 1999! A Decade of “Crazy Things You Can Do”

HINT: ! They are hiding in the open! So why don’t we see more examples?

Google Maps Traffic Layer for Sao Paulo! How did Google get this data?! What would an alternative Is this Crowdsourcing? cost?!

This is the biggest Who are hotel in these NYC?! people?! Marketplace or Community? $300 house

Who Designed This?! What Do They Who Receive?! Decided To Sell This The answers may surprise you at LEGO?!

! Field Guide for! Social Production!

OUTCOMES!

Value Created! ! R + D! Production! Operations! Marketing! Sales! ! Income/Expenses! How does Social Production impact the business model?

101 million people on ! What tasks can be performed?

PEOPLE!

Who should participate?

Stuff! Money! Attention! Experience! Good! What do people expect for their eﬀorts?

ORGANIZATION!

Player! Coach! Fan at home! Fan in stadium! What are the roles in the ecosystem?

Horse! Horse designed ! by a committee! How are decisions being made?

What are some of the business challenges?

TOOLS!

How is scaﬀolding used to support key ac>ons?

My Klout! My Giving (Crowdtwist)! My Creative Impact(Jovoto)! How are people evaluated?

How much technology versus how much people?

Social Production Field Guide Cheat Sheet " "1 What is the impact on the business model?!" "2 What tasks should be performed?!" "3 Who should participate?!" "4 What do they expect for their efforts?!" "5 What are the roles in the ecosystem?!" "6 How are decisions made?!" "7 What are some of the business challenges?!" "8 How is scaffolding used to support key" "activities?!" "9 How are people evaluated?!" "10 How much is technology (vs. people)?!

!"!"The Social Produc>on Field Guide V1.0 "A guide to understanding "! "Crowdsourcing, Co-creation + ! "Communities in the wild! Shaun Abrahamson @shaunabe bit.ly/spfgv1

http://www.mutopo.com	997
http://dev.mutopo.com	109
http://mutopo.com.br	27
http://translate.googleusercontent.com	7
http://mutopo.com	5
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Social Production Field Guide V1

by Shaun Abrahamson on Aug 30, 2011

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Social Production Field Guide V1 — Presentation Transcript