ProXXima MX - Crowdsourcing Introduction + Cases

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  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • This has something to do with managing the conversations – getting collaborative at every step of the game
  • Ideas: 430Comments: 4,928Ratings: 13,026Idea Views: 430,550
  • Add colaboratorie to logo – priority 2
  • ProXXima MX - Crowdsourcing Introduction + Cases

    1. 1. MEXICOCrowdsourcingDigital Connections, Social Production, Real Goals.Shaun Abrahamson@shaunabeshaun@mutopo.com
    2. 2. Consulting + advisory at mutopo.com Angel investor at eigen-value.com Too many startups. MIT, University of Cape Town, Berlin School of Creative LeadershipWho is this guy & why is he talking about Social Production?
    3. 3. Mark Zuckerberg “I think the last 5 years have been about connecting all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected” About 8 months ago Shaun Abrahamson and thousands of others like thisFrom Social Media to Social Production
    4. 4. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999A Decade of “Crazy Things You Can Do”
    5. 5. So why don’t we see more examples?
    6. 6. Who provides the data for Google traffic?
    7. 7. Who designed this set for LEGO?
    8. 8. Who provides sales, service and R&D to this operator?
    9. 9. ⬅⬅ Field Guide forSocial Production
    10. 10. Value Created R+D Production Operations Marketing Sales Income/ExpensesHow does Social Production impact the business model?
    11. 11. Value Created R+D Production Operations Marketing Sales Income/ExpensesThe key: introducing new people and new roles
    12. 12. R+D Production Operations Marketing SalesImpact across business functions
    13. 13. 101 million people onWhat tasks can be performed?
    14. 14. Stuff Money Attention Experience GoodWhy will they participate?
    15. 15. What are the roles in the ecosystem?
    16. 16. How are decisions being made?
    17. 17. How do you hand off between groups?
    18. 18. What are some of the business challenges?
    19. 19. My Klout My Giving (Crowdtwist) My Creative Impact(Jovoto)A better understanding of individual performance
    20. 20. Work quality also matters
    21. 21. How much technology versus how much people?
    22. 22. Social Production Cheat Sheet 1 What is the impact on the business model?2 Who should participate?3 What do they expect for their efforts?4 What are the roles in the business process?5 How are decisions made?6 Where are processes in danger?7 What are some of the key challenges?8 How can you manage quality?9 How are people evaluated?10 How much is technology (vs. people)?
    23. 23. ⬅⬅ CASES Betacup, LEGO
    24. 24. “This project was highly successful” – Jim Hanna, Starbucks
    25. 25. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
    26. 26. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
    27. 27. Concept -> feedback -> store trials
    28. 28. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsBetacup ecosystem
    29. 29. + 10,000,000 media impressionsCommunication as a by-product
    30. 30. Working with customersacross business functions
    31. 31. R+D Production Operations Marketing SalesDifferent organizations for different collaborations
    32. 32. source: http://www.innovationgovernance.net/harvardbusinessreview_lego.pdfLinking business models, value and collaboration
    33. 33. LEGO led new “platform” development
    34. 34. Customer led set development, marketing and sales
    35. 35. Customer led new business development
    36. 36. MEXICOCrowdsourcingDigital Connections, Social Production, Real Goals.Shaun Abrahamson@shaunabeshaun@mutopo.com

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