ProXXima MX - Crowdsourcing Introduction + Cases
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
915
On Slideshare
914
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
22
Comments
0
Likes
1

Embeds 1

https://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • This has something to do with managing the conversations – getting collaborative at every step of the game
  • Ideas: 430Comments: 4,928Ratings: 13,026Idea Views: 430,550
  • Add colaboratorie to logo – priority 2

Transcript

  • 1. MEXICOCrowdsourcingDigital Connections, Social Production, Real Goals.Shaun Abrahamson@shaunabeshaun@mutopo.com
  • 2. Consulting + advisory at mutopo.com Angel investor at eigen-value.com Too many startups. MIT, University of Cape Town, Berlin School of Creative LeadershipWho is this guy & why is he talking about Social Production?
  • 3. Mark Zuckerberg “I think the last 5 years have been about connecting all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected” About 8 months ago Shaun Abrahamson and thousands of others like thisFrom Social Media to Social Production
  • 4. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999A Decade of “Crazy Things You Can Do”
  • 5. So why don’t we see more examples?
  • 6. Who provides the data for Google traffic?
  • 7. Who designed this set for LEGO?
  • 8. Who provides sales, service and R&D to this operator?
  • 9. ⬅⬅ Field Guide forSocial Production
  • 10. Value Created R+D Production Operations Marketing Sales Income/ExpensesHow does Social Production impact the business model?
  • 11. Value Created R+D Production Operations Marketing Sales Income/ExpensesThe key: introducing new people and new roles
  • 12. R+D Production Operations Marketing SalesImpact across business functions
  • 13. 101 million people onWhat tasks can be performed?
  • 14. Stuff Money Attention Experience GoodWhy will they participate?
  • 15. What are the roles in the ecosystem?
  • 16. How are decisions being made?
  • 17. How do you hand off between groups?
  • 18. What are some of the business challenges?
  • 19. My Klout My Giving (Crowdtwist) My Creative Impact(Jovoto)A better understanding of individual performance
  • 20. Work quality also matters
  • 21. How much technology versus how much people?
  • 22. Social Production Cheat Sheet 1 What is the impact on the business model?2 Who should participate?3 What do they expect for their efforts?4 What are the roles in the business process?5 How are decisions made?6 Where are processes in danger?7 What are some of the key challenges?8 How can you manage quality?9 How are people evaluated?10 How much is technology (vs. people)?
  • 23. ⬅⬅ CASES Betacup, LEGO
  • 24. “This project was highly successful” – Jim Hanna, Starbucks
  • 25. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  • 26. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  • 27. Concept -> feedback -> store trials
  • 28. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsBetacup ecosystem
  • 29. + 10,000,000 media impressionsCommunication as a by-product
  • 30. Working with customersacross business functions
  • 31. R+D Production Operations Marketing SalesDifferent organizations for different collaborations
  • 32. source: http://www.innovationgovernance.net/harvardbusinessreview_lego.pdfLinking business models, value and collaboration
  • 33. LEGO led new “platform” development
  • 34. Customer led set development, marketing and sales
  • 35. Customer led new business development
  • 36. MEXICOCrowdsourcingDigital Connections, Social Production, Real Goals.Shaun Abrahamson@shaunabeshaun@mutopo.com