INFO GB.3255: Global Sourcing and Open Innovation21/01/12 Open Innovation + CrowdsourcingFramework and CasesShaun Abrahamson@firstname.lastname@example.orgSlides available at: http://slidesha.re/oicsnyu
Social Production, Social Entrepreneurship, Crowdsourcing, Propaganda at mutopo.com Angel Investor at eigen-value.com Too many startups MIT, University of Cape Town, Berlin School of Creative LeadershipWho is this guy & why is he talking about Social Production?
Mark Zuckerberg I think the last 5 years have been about connecting all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected about 6 months ago Shaun Abrahamson and thousands of others like thisFrom Social Media to Social Production
2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999A Decade of “Crazy Things You Can Do”
HINT: They are hiding in the openSo why don’t we see more examples?
Who Designed This? What Do They Who Receive? Decided To Sell This atClassic Open Innovation LEGO?
Google Maps Traffic Layer for Sao Paulo How didGoogle getthis data? What would an alternativeInnovation from Openness cost?
Social Production Field Guide Cheat Sheet OPTO Framework Generalizes Ideas from + Berlin School of Creative Leadership 2009 Thesis by Shaun Abrahamson - Causing Mass Collaboration http://www.scribd.com/doc/16903405/Causing-Mass-Collaboration + Direct Open Innovation Challenge Experience including www.300house.com, www.LifeEdited.org, www.thebetacup.com + Benchmark Challenge Data Collection at www.asmbl.us + Ongoing Interviews and Analysis of Open Innovation Tools, Organization and Outcomes
Social Production Cheat Sheet 1 What is the impact on the business model?2 What tasks should be performed?3 Who should participate?4 What do they expect for their efforts?5 What are the roles in the ecosystem?6 How are decisions made?7 What are some of the business challenges?8 How is scaffolding used for key activities?9 How are people evaluated?10 How much is technology (vs. people)?
Different alignment and decision-making strategies 1st 2nd 3rd 5thBalloons Found 10 9 8 8MEGASMoney x x xGood x x xMeaning x x x xEcosystemTeam size 5 8 1 10Network size 5,000 1,000 50,000* 80,000**Existing network? no no yes yes
+ traditional media coverage of the team + brand recognition (MIT, Georgia Tech) + search rank optimization for team websites + deployment of mobile apps to aid participants + work with existing social networks + overall team strategy Source: DARPA Network Challenge Project Report http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf Elements of successful social media and community buildingFamiliar elements of success
+ collaboration/trading with other teams + extracting data from online sources + operations center for coordinating/decisions + method used to search twitter (real-time) + websites that motivate, encourage recruitment + recursive recruiting using money or charity Source: DARPA Network Challenge Project Report http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf New elements of successful communicationsEmerging elements of success
Understanding, evaluating andrecruiting talent to change how work is done.