Crowdstorm Book Overview (Complete)

MAKE IT SAFE SAFER TO FIND GREATIDEASWITHCROWDS@SHAUNABEHTTP://SLIDESHA.RE/XOYZCP

CROWDS CAN DELIVER GREATNESSLIKE THIS

AND THIS

IT DOESN’THAVETO ENDTHIS WAY

HOW DO WEMAKE IT SAFE SAFER TO FIND GREAT IDEASWITH CROWDS?

SOME CONTEXT

WHY DO WE ORGANIZETHE WAY THAT WE DO? Ronald Coase “Given that production could be carried on without any organization that is, ﬁrms at all, why and under what conditions should we expect ﬁrms to emerge?” About 75 years ago

(MORE THAN) A DECADE OF DISRUPTIONS CREATED BY ONLINE CROWDS 2001! 2003! 2005! 2000! 1995!1991! 2000! 2004! 1996! 2001! 1999!

Labor Inﬂuence Capital ONLINE CROWDS AS Assets Data THE GATEWAY TO CRITICAL RESOURCES

TEAMING UP TO GET BETTER IDEASTHE BIRTH OF BRAINSTORMING Alex F. Osborn (the O in BBDO) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago

BRAINSTORMING+LOWTRANSACTIONCOSTS=CROWDSTORMING

< You Are Here

ASK THE RIGHTQUESTION

HOW CAN YOU IMPACT THE ORGANIZATION?BUSINESS MODEL CANVAS CAN HELP 3 2 1 4

CLEAR CHALLENGESCLEAR EVALUATION CRITERIA

A GREAT STORYABOUT THE FUTURE

MOTIVATE

TEN THOUSAND PEOPLE A YEARSEEK OUT FAME + FORTUNE

MORE THAN A JOBEXPERIENCE + GOOD

CAN YOU DELIVERON YOUR PROMISES?

THE RIGHT MIX OF INCENTIVESFOR YOUR CROWDSTORM PARTICIPANTS

BUILD THECOALITION

WHO CAN HELP YOUINCENTIVISE, RECRUIT, ORGANIZE, PRODUCE

RECRUIT THE BEST

THE PARTICIPANT JOURNEYFROM AWARENESS TO ADVOCACY

1st 2nd 3rd 5thBalloons Found 10 9 8 8MotivationMoney x x xGood x x xMeaning x x x xCoalitionTeam size 5 8 1 10Network size 5,000 1,000 50,000* 80,000**Existing network? no no yes yes Source: DARPA network challenge report + team data

< Before we do this, lets talk patterns

CROWDSTORMPATTERNS

FIND IDEASFIND + EVALUATE IDEAS

COMPLEX PRODUCTSIMPLE CROWDSTORM PATTERN

SIMPLE PRODUCTS (OFTEN)COMPLEX CROWDSTORM PATTERN

ENCOURAGEPRODUCTIVEBEHAVIORS

WHY DO WE ORGANIZETHE WAY THAT WE DO? Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago

TO EFFECTIVELY ORGANIZE, WE NEEDMONITORING,SUPPORT, ADVOCACY,VALUE EXCHANGE [OR FAIR INCENTIVES]SANCTIONS,COLLECTIVE CHOICEMEMBERSHIP, NESTINGSource: Adapted from Elinor Ostrom’s collective action design principles

Source: Getsatisfaction.com

UNDERSTANDCONTRIBUTIONS

MORE ACTIVITY ORMORE VALUABLE ACTIVITY Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago Commenting on his analysis of who creates Wikipedia.

FROM COUNTING ACTIONSTO EVALUATING INFLUENCE Sources: klout.com, quirky.com

MONITORING TOOLS TOKEEP UP WITH MASSIVE TEAMS Source: Wikipedia Foundation 2011 Summer Research

SELECTTHE BEST

EXPERTS HAVE DEMONSTRATED SUCCESSHOW DO THEY SCALE?

LET THE CROWD HELPTO FILTER THE MOST PROMISING

WHO SHOULD VOTE?

HOW TO ORGANIZEA DECISION-MAKING PROCESS

HYBRID MODELSCROWD FILTER + EXPERT SELECTORS

CHOOSE THERIGHT SPACE

SIMPLE SEARCH COMPLEX COLLABORATION ! ! Monitor! Monitor! Support! Support! Advocacy! Sanctions! Collective Choice! Value Exchange! Membership!

Gotchas >

GOTCHAS

TRAPPED BYTHE CASTLE

FEAR OFIP

JOURNEY TO TRUST

WE CAN REDUCEBRAND RISKS, TOO

SAVE IDEAS FROMNOT INVENTEDHERE

Almost done >

MAKE IT SAFE SAFER TO FIND GREATIDEASWITHCROWDS@SHAUNABEHTTP://SLIDESHA.RE/XOYZCP

Crowdstorm Book Overview (Complete)

by Shaun Abrahamson on Feb 20, 2013

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