Crowdsourcing Business Models
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Crowdsourcing Business Models

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Elements of crowdsourcing business models with a few examples from startups and larger organizations including Mealku, Kickstarter, AirBnB, LEGO Cuusoo, Taskrabbit, Betacup, Giffgaff and GAP + ...

Elements of crowdsourcing business models with a few examples from startups and larger organizations including Mealku, Kickstarter, AirBnB, LEGO Cuusoo, Taskrabbit, Betacup, Giffgaff and GAP + Threadless.

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  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • + what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
  • now we have an explosion of buzzwords and this is how I think they fit together
  • Add colaboratorie to logo – priority 2
  • Ideas: 430Comments: 4,928Ratings: 13,026Idea Views: 430,550
  • Add colaboratorie to logo – priority 2

Crowdsourcing Business Models Presentation Transcript

  • 1. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com
  • 2. + a few ideas from day 1 + what defines crowd_______ business models + a few cases + startup cases (crowd at the core) + large enterprise cases (crowds where it counts) + how can you re-imagine your business model?From Social Media to Social Production
  • 3. “Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds
  • 4. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999Crowdsourcing classics
  • 5. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999More recent examples show the accelerating trend
  • 6. What defines Crowd______ business models?
  • 7. Influence Capital Assets Labor DataPeople as brokers of critical resources at internet scale
  • 8. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently
  • 9. Influence Capital Assets Labor Data1. What resources are being exchanged?
  • 10. Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?
  • 11. Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?
  • 12. R+D Production Operations Marketing SalesImpact across business functions
  • 13. 3. Is there a fair value exchange?
  • 14. A few new elements to expect
  • 15. You need to organize differently
  • 16. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
  • 17. You need to manage and communicate differently
  • 18. + AirBnB + TaskRabbit + Mealku + Cuusoo (LEGO)+ BetaCup (Starbucks) + Threadless + GAP + GiffGaff (O2)
  • 19. A place to stay from the crowd
  • 20. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what at AirBnB?
  • 21. Customer to supplier cycle
  • 22. Very very high cost of trolls
  • 23. Managing behavior through metrics + reputation
  • 24. Accessing capital + networks
  • 25. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Kickstarter?
  • 26. 50% of 50,000 projects are completely funded
  • 27. 66,694 people vs 1 Bank (or VC)
  • 28. 50% of 50,000 projects are completely funded
  • 29. Incentives + Media + Reputation
  • 30. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on TaskRabbit?
  • 31. Simple, fast way to reach lots of qualified workers
  • 32. Reputation again
  • 33. Don’t forget the value of the data
  • 34. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Mealku?
  • 35. The value exchange
  • 36. Reputation again
  • 37. Another way of dealing with reputation and trust
  • 38. Crowdsourcing for product development +communication objectives.
  • 39. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what during BetaCup?
  • 40. What tasks can be performed?
  • 41. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  • 42. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  • 43. Concept -> feedback -> store trials
  • 44. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsBetacup ecosystem
  • 45. + 10,000,000 media impressionsCommunication as a by-product
  • 46. Social production for a complex service
  • 47. Homepage hints at how this works
  • 48. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on GiffGaff
  • 49. What tasks can be performed?
  • 50. Payouts = cash, minutes or donations to charity
  • 51. How is this growing? Also NPS = 73 (Apple = 79)
  • 52. Customer led set development and marketing
  • 53. R+D Production Operations Marketing SalesDifferent organizations for different collaborations
  • 54. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on LEGO Cuusoo?
  • 55. Hijacking or very different path to business development?
  • 56. WARNING: some new management requirements
  • 57. Crowd creativity + curation + traditional retail distribution
  • 58. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what with Threadless + GAP?
  • 59. Ensuring that stakeholders are happy
  • 60. How will the crowd do vs traditional GAP sourcing?
  • 61. How can you use these ideas for your business?
  • 62. Influence Capital Assets Labor Data1. What resources are being exchanged?
  • 63. R+D Production Operations Marketing Sales2. Who is doing what?
  • 64. 3. Is this a fair value exchange?
  • 65. You need to organize differently
  • 66. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
  • 67. You need to manage and communicate differently
  • 68. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com