Crowdsourcing Business Models

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Elements of crowdsourcing business models with a few examples from startups and larger organizations including Mealku, Kickstarter, AirBnB, LEGO Cuusoo, Taskrabbit, Betacup, Giffgaff and GAP + Threadless.

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  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • + what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
  • now we have an explosion of buzzwords and this is how I think they fit together
  • Add colaboratorie to logo – priority 2
  • Ideas: 430Comments: 4,928Ratings: 13,026Idea Views: 430,550
  • Add colaboratorie to logo – priority 2
  • Crowdsourcing Business Models

    1. 1. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com
    2. 2. + a few ideas from day 1 + what defines crowd_______ business models + a few cases + startup cases (crowd at the core) + large enterprise cases (crowds where it counts) + how can you re-imagine your business model?From Social Media to Social Production
    3. 3. “Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds
    4. 4. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999Crowdsourcing classics
    5. 5. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999More recent examples show the accelerating trend
    6. 6. What defines Crowd______ business models?
    7. 7. Influence Capital Assets Labor DataPeople as brokers of critical resources at internet scale
    8. 8. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently
    9. 9. Influence Capital Assets Labor Data1. What resources are being exchanged?
    10. 10. Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?
    11. 11. Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?
    12. 12. R+D Production Operations Marketing SalesImpact across business functions
    13. 13. 3. Is there a fair value exchange?
    14. 14. A few new elements to expect
    15. 15. You need to organize differently
    16. 16. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
    17. 17. You need to manage and communicate differently
    18. 18. + AirBnB + TaskRabbit + Mealku + Cuusoo (LEGO)+ BetaCup (Starbucks) + Threadless + GAP + GiffGaff (O2)
    19. 19. A place to stay from the crowd
    20. 20. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what at AirBnB?
    21. 21. Customer to supplier cycle
    22. 22. Very very high cost of trolls
    23. 23. Managing behavior through metrics + reputation
    24. 24. Accessing capital + networks
    25. 25. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Kickstarter?
    26. 26. 50% of 50,000 projects are completely funded
    27. 27. 66,694 people vs 1 Bank (or VC)
    28. 28. 50% of 50,000 projects are completely funded
    29. 29. Incentives + Media + Reputation
    30. 30. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on TaskRabbit?
    31. 31. Simple, fast way to reach lots of qualified workers
    32. 32. Reputation again
    33. 33. Don’t forget the value of the data
    34. 34. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Mealku?
    35. 35. The value exchange
    36. 36. Reputation again
    37. 37. Another way of dealing with reputation and trust
    38. 38. Crowdsourcing for product development +communication objectives.
    39. 39. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what during BetaCup?
    40. 40. What tasks can be performed?
    41. 41. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
    42. 42. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
    43. 43. Concept -> feedback -> store trials
    44. 44. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsBetacup ecosystem
    45. 45. + 10,000,000 media impressionsCommunication as a by-product
    46. 46. Social production for a complex service
    47. 47. Homepage hints at how this works
    48. 48. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on GiffGaff
    49. 49. What tasks can be performed?
    50. 50. Payouts = cash, minutes or donations to charity
    51. 51. How is this growing? Also NPS = 73 (Apple = 79)
    52. 52. Customer led set development and marketing
    53. 53. R+D Production Operations Marketing SalesDifferent organizations for different collaborations
    54. 54. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on LEGO Cuusoo?
    55. 55. Hijacking or very different path to business development?
    56. 56. WARNING: some new management requirements
    57. 57. Crowd creativity + curation + traditional retail distribution
    58. 58. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what with Threadless + GAP?
    59. 59. Ensuring that stakeholders are happy
    60. 60. How will the crowd do vs traditional GAP sourcing?
    61. 61. How can you use these ideas for your business?
    62. 62. Influence Capital Assets Labor Data1. What resources are being exchanged?
    63. 63. R+D Production Operations Marketing Sales2. Who is doing what?
    64. 64. 3. Is this a fair value exchange?
    65. 65. You need to organize differently
    66. 66. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
    67. 67. You need to manage and communicate differently
    68. 68. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com

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