Elements of crowdsourcing business models with a few examples from startups and larger organizations including Mealku, Kickstarter, AirBnB, LEGO Cuusoo, Taskrabbit, Betacup, Giffgaff and GAP + Threadless.
+ what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
now we have an explosion of buzzwords and this is how I think they fit together
Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@firstname.lastname@example.org
+ a few ideas from day 1 + what defines crowd_______ business models + a few cases + startup cases (crowd at the core) + large enterprise cases (crowds where it counts) + how can you re-imagine your business model?From Social Media to Social Production
“Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds
Influence Capital Assets Labor DataPeople as brokers of critical resources at internet scale
Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently
Influence Capital Assets Labor Data1. What resources are being exchanged?
Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?
Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?
R+D Production Operations Marketing SalesImpact across business functions