Crowdsourcing - Beyond Experimentation

How Crowdsourcing &Social Production EnableFundamental, Large Scale,Re-Imaging of Business.

2001 2003 2005 2000 1995 1991 2000 2004 1996 2001 1999We have seen Crowdsourcing in action already

[Labor, Influence] Source: Mary Meeker presentation at All things D.The end of all other encyclopedia business models

[Assets, Influence] Simultaneous Skype Users [a way of looking at the capacity of the network] 35,000,000 30,000,000 Number of Users 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 Date Source: Skype Journal.Less than a decade to transform the economics of audio/video

[Labor, Assets, Influence] 1999 2012Innovation: “Not invented here” vs “Proudly found elsewhere”

Influence Capital Assets Labor Data1. How do we access key resources?

Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataPeople as brokers of key resources at Internet scale

Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?

Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?

“Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds

2001 2003 2005 2000 1995 1991 2000 2004 1996 2001 1999And this is just the start

Travel: This apartment versus a Hotel room? [Assets,Influence]

Funding: 66,694 people vs Venture Capital [Capital, Influence]

Identifyingan important part of campaign financeNow also local infrastructure needs

And popular in Brasil, tooIdentifying local infrastructure needs

Distributed research and analysisIdentifying local infrastructure needs

Healthcare: Positive Reviews vs Total Stranger [Influence]

New Products: New designs and validation vs internal design teams

Biz Dev: Large open calls vs behind the scenes [Labor, Influence]

Design: Multiple designers versus 1 agency [Labor, Influence]

Large open calls for public challenges, too

And leading the way in construction from Brasil

Sharing resources versus owning resources [Assets, Data]

Education: anything anyone, anywhere vs a campus [Labor, Influence]

Apparel: best of the crowd + best of traditional models [Labor, Influence]

Emergency Response: faster better data for first responders[Labor, Data, Influence]

From Kenya to Japan [Labor, Influence]

Traffic: our big data vs very expensive data [Data]

Mobile Service: Better support, R&D and sales versus [Labor, Influence]

If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets + Data), you get massive impacts + across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support) + across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Indust rials)Fundamental restructuring enabled by crowds

Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently

Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?

Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?

Crowdsourcingfundamental, large scale rethinking of business.July 4 2012Shaun Abrahamson@shaunabeshaun@mutopo.com

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Crowdsourcing - Beyond Experimentation

by Shaun Abrahamson on Jul 01, 2012

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