Causing More Mass Collaboration

1,778 views
1,684 views

Published on

Describes an approach to making Mass Collaboration work and introduces key challenges and projects we are doing at Mutopo, to test the theory.

Published in: Business, Technology, Education
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
1,778
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
20
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide
  • http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
  • http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • Solving
  • 14 year old – with pieces and instructionsDownload the instrusctionsBuy the pieces (1431)
  • Gift economyFree love
  • Twitter UI sketch
  • Twitter UI sketch
  • The community organizer – what do they do?
  • http://econsultancy.com/blog/3873-for-some-products-social-media-works-better-than-advertisinghttp://adage.com/video/article?article_id=136789
  • Its one thing to have disagreement and debate
  • What do you want people to do?
  • Causing More Mass Collaboration

    1. 1. Why you should care<br />Outcomes<br />People<br />Tools<br />Organization<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br />Our time together<br />
    2. 2. How many of us work for Google?<br />
    3. 3. How we made Amazon $2.7 billion in 2008<br />Was this review helpful?<br />YesNo<br />
    4. 4. Craiglist.org approved ads let us be editors<br />How do 35 people work with<br />50,000,000 users each month<br />
    5. 5. Work inside versus outside the organization<br />
    6. 6. Suppliers as part of the organization is not new<br />
    7. 7. Inviting everyone into the organization is new<br />
    8. 8. Why you should care<br />People<br />Tools<br />Organization<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br /> Outcomes<br />
    9. 9. 50+ example outcomes from Mass Collaboration<br />12 are clear market leaders<br />
    10. 10. Quirky asks you to share ideas in return for a share of revenues<br />
    11. 11. Stocktwits enables traders to collaborate using Twitter<br />
    12. 12. Local Motors asks their community to design & build cars<br />
    13. 13. 12 are clear market leaders<br />9 improved economics of a process <br />14built new/better products/features<br />7 built better communications<br />9 built a large, growing community<br />50+ example outcomes from Mass Collaboration<br />
    14. 14. Growth through Mass Collaboration<br />September 2009: 1,300,000,000<br />Blog pages viewed <br />on Wordpress.com<br />May 2006: 0<br />
    15. 15. More ideas from Mass Collaboration<br />7,000creatives<br />=<br />+<br />
    16. 16. Mass Collaboration with no budget<br />
    17. 17. Why you should care<br />Outcomes<br />Tools<br />Organization<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br /> People<br />
    18. 18. What do people want?<br />Money<br />Meaning<br />“Egoboo”<br />Social Time<br />
    19. 19. Just listen<br />Gordon Paddison Stradella Road <br />[Online] people are clear about what they want <br />
    20. 20. 1/9/90<br />idea<br />ratings, comments<br />views<br />
    21. 21. Economic value from non-economic currency<br />
    22. 22. How To: Jovoto<br />
    23. 23. A different way to create and sell ideas<br />Full time: 10 people<br />Founded: 2007<br />Profitable<br />Community Size: Over 7,000 creatives<br />Clients Include:<br />
    24. 24. Some submit ideas (1-9-90)<br />
    25. 25. Many more vote (1-9-90)<br />
    26. 26. Encouragement<br />
    27. 27. More ideas<br />
    28. 28. Interaction<br />
    29. 29. It’s not all about the Money<br />
    30. 30. Economic value from Karma<br />
    31. 31. Why you should care<br />Outcomes<br />People<br />Organization<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br /> Tools<br />
    32. 32. If we solve it, they will come<br />
    33. 33. The best tool is one that<br />Craig Newmark founder Craigslist.org<br />people want to use<br />people will use<br />is simple<br />involves honest dialogue<br />changes in response to that dialog<br />
    34. 34. Create unwork<br />
    35. 35. Why so serious?<br />
    36. 36. Make communication scaffolding <br />
    37. 37. Make application scaffolding<br />
    38. 38. Learn from data shadows<br />
    39. 39. Learn from data shadows<br />
    40. 40. How To: Wordpress<br />
    41. 41. Open source for business, fun and profit<br />Full time: 41 people<br />Founded: Wordpress 2003, Automattic Inc. 2005<br />Community Size: Over 200,000,000 readers<br />Clients include:<br />Almost 8,000,000 bloggers<br />
    42. 42. Communication scaffolding for developers<br />
    43. 43. Application scaffolding for designers<br />
    44. 44. Data shadows to see who needs help<br />
    45. 45. Let people Kvetch to respond to change<br />
    46. 46. Engineer happiness<br />Raanan Bar-Cohen Automattic<br />We have no marketing and no product people, we invest in Happiness Engineers<br />
    47. 47. Why you should care<br />Outcomes<br />People<br />Tools<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br /> Organizing<br />
    48. 48. Begin with alignment<br />Jake McKee <br />Community Guy formerly of Lego<br />The organization gets what they want and the community gets what they want. Everyone goes home happy. <br />
    49. 49. Embrace letting go<br />Jeff Jarvis Buzzmachine<br />You win when you lose control.<br />
    50. 50. Embrace letting go<br />
    51. 51. Decide how to decide<br />
    52. 52. Don’t feed the trolls<br />
    53. 53. How To: SOUR<br />
    54. 54. Why you should care<br />Outcomes<br />People<br />Tools<br />Organization<br />Key Challenges<br />Testing the Theory<br /> OPTO 10<br />
    55. 55. Evaluate People<br />Understand what your stakeholders want<br />Design tasks around1-9-90 contribution model<br />Create non-economic currencies<br />
    56. 56. Evaluate Tools<br />Understand what your stakeholders want<br />Design tasks around1-9-90 contribution model<br />Create non-economic currencies<br />Create unwork<br />Create scaffolding<br />Don’t forget to look in the data shadows<br />
    57. 57. Evaluate Organization<br />Understand what your stakeholders want<br />Design tasks around1-9-90 contribution model<br />Create non-economic currencies<br />Create unwork<br />Create scaffolding<br />Don’t forget to look in the data shadows<br />Align community & organizational interests<br />Embrace letting go<br />Decide how to decide<br />Don’t feed the trolls<br />
    58. 58. Why you should care<br />Outcomes<br />People<br />Tools<br />Organization<br />OPTO 10<br />Testing the Theory<br />Key Challenges<br />
    59. 59. Who owns the Outcome?<br />VS<br />Open Source<br />Some Rights Reserved<br />Patents<br />All Rights Reserved<br />
    60. 60. People like their doughnuts round<br />Questions/Needs<br />Support<br />Specification<br />Feedback<br />Concept <br />Generation<br />Launch!<br />Beta Testing<br />Concept Selection<br />(Viability/Feasibility)<br />Manufacturing/<br />Development<br />Prototyping<br />
    61. 61. Can they learn to love lumpy donuts?<br />Questions/Needs<br />Support<br />Feedback<br />Specification<br />Concept <br />Generation<br />Launch!<br />Beta Testing<br />Concept Selection<br />(Viability/Feasibility)<br />Manufacturing/<br />Development<br />Prototyping<br />
    62. 62. Why you should care<br />Outcomes<br />People<br />Tools<br />Organization<br />OPTO 10<br />Key Challenges<br />Testing the Theory<br />
    63. 63. Trying out the theory: betacup<br />
    64. 64. Trying out the theory:<br />
    65. 65. Trying out the theory: mutopo logo<br />
    66. 66. Using the framework on the framework<br />Please join us to make the framework better at<br />www.colaboratorie.org<br />
    67. 67. We are not customers We are collaborators<br />

    ×