Causing Mass Collaboration

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  • http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
  • http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
  • http://www.aaronsw.com/weblog/whowriteswikipedia
  • Solving
  • 14 year old – with pieces and instructionsDownload the instrusctionsBuy the pieces (1431)
  • Gift economyFree love
  • Twitter UI sketch
  • Twitter UI sketch
  • The community organizer – what do they do?
  • http://econsultancy.com/blog/3873-for-some-products-social-media-works-better-than-advertisinghttp://adage.com/video/article?article_id=136789
  • Its one thing to have disagreement and debate
  • What do you want people to do?

Transcript

  • 1. Causing Mass Collaboration
  • 2. Why should we care?
    Outcomes
    People
    Tools
    Organization
    OPTO 10
    What’s next?
    Our next 30min
  • 3. How many of us work for Google?
  • 4. How we made Amazon $2.7 billion in 2008
    Was this review helpful?
    YesNo
  • 5. Craiglist.org approved ads let us be editors
    How do 35 people work with
    50,000,000 users each month
  • 6. Work inside versus outside the organization
  • 7. Suppliers as part of the organization is not new
  • 8. Inviting everyone into the organization is new
  • 9. Why should I care?
    People
    Tools
    Organization
    OPTO 10
    What’s next?
    Outcomes
  • 10. 50 example outcomes from Mass Collaboration
    12 are clear market leaders
  • 11. 12 are clear market leaders
    9 improved economics of a process
    12built better products/features
    7 built better communications
    9 built a large, growing community
    50 example outcomes from Mass Collaboration
  • 12. Growth through Mass Collaboration
    April 2009: 1,250,000,000
    Blog pages viewed
    on Wordpress.com
    May 2006: 0
  • 13. More ideas from Mass Collaboration
    5,000creatives
    =
    +
  • 14. Mass Collaboration with no budget
  • 15. Why should I care?
    Outcomes
    Tools
    Organization
    OPTO 10
    What’s next?
    People
  • 16. What do people want?
    Money
    Meaning
    “Egoboo”
    Social Time
  • 17. Just listen
    Gordon Paddison Stradella Road
    [Online] people are clear about what they want
  • 18. 1/9/90
    idea
    ratings, comments
    most viewed
  • 19. Economic value from non-economic currency
  • 20. How To: Jovoto
  • 21. A different way to create and sell ideas
    Full time: 10 people
    Founded: 2007
    Profitable
    Community Size: Over 5,000 creatives
    Clients Include:
  • 22. Some submit ideas (1-9-90)
  • 23. Many more vote (1-9-90)
  • 24. Encouragement
  • 25. More ideas
  • 26. Interaction
  • 27. It’s not all about the Money
  • 28. Economic value from Karma
  • 29. Why should I care?
    Outcomes
    People
    Organization
    OPTO 10
    What’s next?
    Tools
  • 30. If we solve it out they will come
  • 31. The best tool is one that
    Craig Newmark founder Craigslist.org
    people want to use
    people will use
    is simple
    involves honest dialogue
    changes in response to that dialog
  • 32. Create unwork
  • 33. Why so serious?
  • 34. Make communication scaffolding
  • 35. Make application scaffolding
  • 36. Learn from data shadows
  • 37. How To: Wordpress
  • 38. Open source for business, fun and profit
    Full time: 36 people
    Founded: Wordpress 2003, Automattic Inc. 2005
    Community Size: Over 200,000,000 readers
    Clients include:
    Almost 7,000,000 bloggers
  • 39. Communication scaffolding for developers
  • 40. Application scaffolding for designers
  • 41. Data shadows to see who needs help
  • 42. Let people Kvetch to respond to change
  • 43. Engineer happiness
    Raanan Bar-Cohen Automattic
    We have no marketing and no product people, we invest in Happiness Engineers
  • 44. Why should I care?
    Outcomes
    People
    Tools
    OPTO 10
    What’s next?
    Organizing
  • 45. Begin with alignment
    Jake McKee
    Community Guy formerly of Lego
    The organization gets what they want and the community gets what they want. Everyone goes home happy.
  • 46. Embrace letting go
    Jeff Jarvis Buzzmachine
    You win when you lose control.
  • 47. Embrace letting go
  • 48. Decide how to decide
  • 49. Don’t feed the trolls
  • 50. How To: SOUR
  • 51. Why should I care?
    Outcomes
    People
    Tools
    Organization
    What’s next?
    OPTO 10
  • 52. Evaluate People
    Understand what your stakeholders want
    What types of tasks can they contribute? (remember 1-9-90)
    Create non-economic currencies
  • 53. Evaluate Tools
    Understand what your stakeholders want
    What types of tasks can they contribute? (remember 1-9-90)
    Create non-economic currencies
    Create unwork
    Create scaffolding
    Don’t forget to look in the data shadows
  • 54. Evaluate Organization
    Understand what your stakeholders want
    Design tasks around1-9-90 contribution model
    Create non-economic currencies
    Create unwork
    Create scaffolding
    Don’t forget to look in the data shadows
    Align community & organizational interests
    Embrace letting go
    Decide how to decide
    Don’t feed the trolls
  • 55. Why should I care?
    Outcomes
    People
    Tools
    Organization
    OPTO 10
    What’s next?
  • 56. Who owns the Outcome?
    VS
    Open Source
    Some Rights Reserved
    Patents
    All Rights Reserved
  • 57. Do and learn
  • 58. Using the framework on the framework
    Please join us to make it better at
    www.colaboratorie.org
  • 59. We are not customersWe are collaborators