Causing Mass Collaboration

Why should we care?
Outcomes
People
Tools
Organization
OPTO 10
What’s next?
Our next 30min

How many of us work for Google?

How we made Amazon $2.7 billion in 2008
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How do 35 people work with
50,000,000 users each month

Work inside versus outside the organization

Suppliers as part of the organization is not new

Inviting everyone into the organization is new

Why should I care?
People
Tools
Organization
OPTO 10
What’s next?
Outcomes

50 example outcomes from Mass Collaboration
12 are clear market leaders

12 are clear market leaders
9 improved economics of a process
12built better products/features
7 built better communications
9 built a large, growing community
50 example outcomes from Mass Collaboration

Growth through Mass Collaboration
April 2009: 1,250,000,000
Blog pages viewed
on Wordpress.com
May 2006: 0

More ideas from Mass Collaboration
5,000creatives
=
+

Mass Collaboration with no budget

Why should I care?
Outcomes
Tools
Organization
OPTO 10
What’s next?
People

What do people want?
Money
Meaning
“Egoboo”
Social Time

Just listen
Gordon Paddison Stradella Road
[Online] people are clear about what they want

1/9/90
idea
ratings, comments
most viewed

Economic value from non-economic currency

How To: Jovoto

A different way to create and sell ideas
Full time: 10 people
Founded: 2007
Profitable
Community Size: Over 5,000 creatives
Clients Include:

Some submit ideas (1-9-90)

Many more vote (1-9-90)

Encouragement

More ideas

Interaction

It’s not all about the Money

Economic value from Karma

Why should I care?
Outcomes
People
Organization
OPTO 10
What’s next?
Tools

If we solve it out they will come

The best tool is one that
Craig Newmark founder Craigslist.org
people want to use
people will use
is simple
involves honest dialogue
changes in response to that dialog

Create unwork

Why so serious?

Make communication scaffolding

Make application scaffolding

Learn from data shadows

How To: Wordpress

Open source for business, fun and profit
Full time: 36 people
Founded: Wordpress 2003, Automattic Inc. 2005
Community Size: Over 200,000,000 readers
Clients include:
Almost 7,000,000 bloggers

Communication scaffolding for developers

Application scaffolding for designers

Data shadows to see who needs help

Let people Kvetch to respond to change

Engineer happiness
Raanan Bar-Cohen Automattic
We have no marketing and no product people, we invest in Happiness Engineers

Why should I care?
Outcomes
People
Tools
OPTO 10
What’s next?
Organizing

Begin with alignment
Jake McKee
Community Guy formerly of Lego
The organization gets what they want and the community gets what they want. Everyone goes home happy.

Embrace letting go
Jeff Jarvis Buzzmachine
You win when you lose control.

Embrace letting go

Decide how to decide

Don’t feed the trolls

How To: SOUR

Why should I care?
Outcomes
People
Tools
Organization
What’s next?
OPTO 10

Evaluate People
Understand what your stakeholders want
What types of tasks can they contribute? (remember 1-9-90)
Create non-economic currencies

Evaluate Tools
What types of tasks can they contribute? (remember 1-9-90)
Create unwork
Create scaffolding
Don’t forget to look in the data shadows

Evaluate Organization
Design tasks around1-9-90 contribution model
Create unwork
Create scaffolding
Don’t forget to look in the data shadows
Align community & organizational interests
Embrace letting go
Decide how to decide
Don’t feed the trolls

Why should I care?
Outcomes
People
Tools
Organization
OPTO 10
What’s next?

Do and learn

Using the framework on the framework
Please join us to make it better at
www.colaboratorie.org

We are not customersWe are collaborators

http://marketingdrops.com.br	499
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http://paper.li	1
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Causing Mass Collaboration

by Shaun Abrahamson on Jul 29, 2009

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Causing Mass Collaboration — Webinar Transcript