Public Relations Effort for an Oxfam Project

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To raise KShs 2 billion to feed the Hungry in the Region
Communicate Oxfam’s mission
Eradicate Poverty and suffering for the long term
Increase awareness about the suffering in the Region
Build Resilience to future Disasters
Initiate a long term solution to the Disaster
Attract investors to the Region- Employmen

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Public Relations Effort for an Oxfam Project

  1. 1. Project : ‘Feeding EastAfrica and the Horn of Africa; today and tomorrow’ Presenters: Mwangi Mwanthi Muthuri
  2. 2. SWOTSTRENGTHS WEAKNESSES OPPORTUNITIES THREATSInnovation Marginalization •Unite the RecurrentGod-Fearing Poor Region Drought andcitizens-givers Infrastructure •South Sudan FamineOxfam Lack of Good Integration Insecurity-Experience will from the •Expand Oxfam’sRelatively States Al-shabaab OperationsStable Economies
  3. 3. *OBJECTIVESTo raise KShs 2 billion to feed the Hungry in the RegionCommunicate Oxfam’s mission Eradicate Poverty and suffering for the long termIncrease awareness about the suffering in the RegionBuild Resilience to future DisastersInitiate a long term solution to the DisasterAttract investors to the Region- Employment
  4. 4. * Target Audience ($ource$ of Fund$) Governments and Citizens (East and Horn of Africa) Citizens in the Diaspora Friends of East and the Horn of Africa The international community Investors (corporate citizens) Humanitarian Organizations
  5. 5. Region’s citizensIntensive advertising i.e. Print, radio and internetThe Annual East Africa MarathonThe Annual Wajir RallyThe Basket of Hope during EventsOxfam Shops/collection points- sell artifacts and artworkFootball Match- Footballers Vs CelebritiesSMS- partner with service ProvidersConcerts-local artists
  6. 6. Friends of EA Investors Ask for Donations Sponsorships for Events Promise Advert space Tourists and ForeignersAdvertisements international TV channels Partner KQ to Advertise on Msafiri Internet- the nations’ Websites
  7. 7. DiasporaCitizens of the region who live, study or work Abroad Crowd Sourcing on twitter Face book page to pass the message Music concerts and drama – proceeds to the fund (K’naan, Bamboo, Akon) ‘Nyama choma’ parties International radio stations Adverts
  8. 8. Other organizations and Stakeholders They include;Region’s Governments and StatesCorporate citizens of the RegionThe UNThe AU Red Cross (ICRC)Amnesty International(AI)Other Organizations in the Region*
  9. 9. Budget RecommendationsSOURCES OF FUNDS: EXPENSES:Oxfam fund KShs 1.0 b  Media awareness Donations (Citizens, (Productions) 10%Diaspora, friends of the  Buying foodstuffs andregion)-KShs 0.5 b Distribution 50%  Football match officials, Corporate sponsorships- stadium expense, Rally,KShs 1.0 b Marathon, shows 5%  Website creation Selling of Merchandise-T- management of socialshirts, car stickers-KShs 0.5 b networks 5% Oxfam Shops 15%Rally, Marathon, concerts Setting up Projects 10%and Football Match- KShs 1.5 b  Miscellaneous 5% TOTAL=KShs. 4.5 b TOTAL=KShs. 4.5 b
  10. 10. * Objective Indicator To raise KShs 2 billion to * The actual value raised feed the Hungry in the Region Communicate Oxfam’s * Response to the project and mission campaign e.g. web traffic .* Eradicate Poverty and Google analytics suffering for the long term Increase awareness about * Quick response both locally the suffering in the Region and internationally Build Resilience to future Disasters Initiate a long term * Future impact of disasters on solution to the Disaster the region Attract investors to the Region- Employment * Level of FDI and unemployment rates

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