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SocialPRO Clubs, an initiative by Nairobi-based firm Social Edge Africa, are promising to help universities and students tap into social media for knowledge and contact sharing. Social Edge Africa is based at the Nairobi Hub in Kileleshwa and operates as a social media consultancy for corporate firms..The tremendous growth of social media in business and communication in Kenya has necessitated us to conceptualize and spearhead the formation of social media clubs dubbed (SocialPro clubs) in universities across the country. These clubs will bring together different social media enthusiasts, speakers, developers, lecturers, bloggers, industry experts, digital agencies and organizations who have immensely contributed to the growth of social media in Kenya. The core objective of these clubs is to teach, educate, create awareness and impart knowledge & skills of social media to the university students. This will ensure students and lecturers understand how to tap into the potential online and approach social media as a business & communication tool and a teaching aid to lecturers. This is meant to revolutionize learning in institutions of higher learning because it will change the how and when lecturers create and share content with the students online and on social media specifically. These clubs will enhance collaboration, exchange of ideas among the students and the industry and nurture creativity because students especially shall be exposed to the limitless possibilities online and they'll also learn how to tap into all that potential therein. Besides that we shall also use the platform to sensitize university students and youths on responsible online behaviour and how to use social media as a PRO. All this is meant to ensure the youths engage properly online especially regarding creating and passing hate messages online in this election period.
This programme is endorsed by the ministry of information and technology and Dr. Bitange Ndemo; the PS at the ministry will be the chief guest at the launch of the social media clubs on the 11th of October at the University of Nairobi, School of Business.
The pilot phase will take place in 4 universities in October around Nairobi namely
1. University of Nairobi
2. Strathmore University
3. USIU Kenya
4. Multimedia University and we envision that by end of 2013 we shall have covered all universities in Kenya and set up a social media club in all universities.
These are just but a few of the benefits of SocialPro clubs; there is a complete listing of the same on Mr. Muthuri Kinyamu’s blog.
To be part of #SocialPro clubs launch and roll out as a partner, sponsor, be part of the team or support for this idea please send an email to Nateford@socialedge.co.ke
Features online with more information;