Social Media for Bollywood

HOW CELEBRITIES CAN USE IT EFFECTIVELY
SOCIAL MEDIA FOR BOLLYWOOD

What exactly is Social Media?
“ Simply explained, SM is using social networking sites such as Facebook /Orkut, blogs like blogger, micro blogging sites such as Twitter etc. ( there is a lot more) to market a brand/celebrity/place with an objective to build a reputation, create conversations, connect with your audience/fans in the online world”

HOW IS IT DIFFERENT FROM TRADITIONAL MEDIA?
TRADITIONAL MEDIA
One way communication
No participation of audience
Mass messages
No direct feedback
Only for those with deep pockets
SOCIAL MEDIA
Interactive
Conversations with audience/community
Personalised message-one-to-one contact
Direct feedback and comments
Lot affordable

Do I need it at all?
SOME FACTS ….
India has the 4 th largest internet users in the world
Six out of top 10 most visited sites are Social Media
Most of us can access the internet via mobile phone
More than 100 million videos seen on Youtube every month
More than 150 million users on Facebook

TOP WEBSITES IN INDIA PANKAJ MUTHE Source: alexa.com Websites Rank in India World rank Google.co.in 1 12 Google.com 2 1 Yahoo.com 3 3 Facebook 4 2 orkut.co.in 5 62 Blogger 6 7 Youtube 7 4 rediff 8 91 wikipedia 9 6 Twitter 10 13

TOP SECTORS USING SOCIAL MEDIA PANKAJ MUTHE

WHO IS USING IT?
CELEBS ON SOCIAL MEDIA….
Big B
Sharukh Khan
Aamir Khan
Priyanka Chopra
Gul Panag
Abhishek Bacchan
Lara Dutta
Riteish Deshmukh
Boman Irani
Vivek Oberoi
Dino Morea….and the list goes on…..

CAN YOU AFFORD TO IGNORE IT?
SO THE QUESTION IS….

The words I write, I speak, I film The Stories I Tell RADIO, TV, PRINT, EVENTS, … ARE NICE, YET IN MY COMMUNITY I AM THE MEDIA

ITS ALL ABOUT CREATING YOUR BUZZ, MAKING PEOPLE INTERESTED IN YOU,CREATING AND MANAGING YOUR IMAGE.
At the end of the day…..

Great! All this seems OK But how do I begin? I don’t know anything about it

WE MANAGE YOUR IMAGE
Manage your Facebook fan page
Run your Twitter account
Write your blog
Manage your website
Create and manage content
Monitor progress
Measure against goals
BUILD YOUR IMAGE

How will it help me?
Inform and educate about yourself
Be an exclusive channel for your fans
Broadcast your messages
Establish a direct communication with fans
Useful during crisis management
Build your reputation
Create and manage image
Get feedback and build on it

CASE STUDY OF PRIYANKA CHOPRA
Where is she online ?
Twitter
Facebook
Orkut
Youtube
www.iampriyankachopra.com

OBJECTIVES
To create a platform of interaction between Priyanka and her fans
Provide an official and reliable source of news & updates on all activities / events and information on Priyanka Chopra.
To connect Priyanka directly with her fans across the globe through regular interactions and through various contests and discussions.

OUTCOMES
Twitter @priyankachopra – 638,898 followers @teampriyanka – 12,130 followers
Facebook Fans – 715,711 Fans Average impressions per post – 10,00,000+
www.iampriyankachopra.com – since launch in August,2010
Visits – 68738
Page Views- 256,513
Source:www.indiasocial.in

OUTCOMES
Platform for promotion
Real time and direct interaction with PC
Bye pass traditional media and establish communication with fans
Updates on her movies and other initiatives
Reputation management
Increase fan following

LOOK WHAT HAPPENED….
"LSD Knockoffs" had become one of the top trending topics on the micro blogging service Twitter in less than an hour since it started circulating ….That was the first time an Indian movie gained such global traction and managed to get such widespread attention.
YRF understands that a website alone is not enough to promote and hence has a twitter profile, a facebook fan page and a youtube channel
Devagan productions used social media for their films Tashan and U, Me Aur Hum respectively. Both these films had their communities on Facebook, Orkut and Youtube

E-mail : [email_address] for more details/information or for more on Social Media, visit http://pankajmuthe.blogspot.com

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Social Media for Bollywood

by Pankaj Muthe on Nov 09, 2010

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Social Media for Bollywood — Presentation Transcript