Potential of Social Media in India

POTENTIAL OF SOCIAL MEDIA IN INDIA PANKAJ MUTHE

ABOUT INDIA PANKAJ MUTHE

• Fourth largest economy in terms of PPP and 12th in terms of GDP ABOUT INDIA • Top emerging economy (*BRIC countries) • 2nd largest population • 300 million working population • 45% population in urban areas • Young country ( 70% under 35 years) • Last quarter economic growth around 6% and forecast of 7-8% for the next decade. • Second largest English speakers after USA; language of business • Cultural affinity with UK-Three Cs- Commonwealth, Cricket and Curry *According to AT Kearney report PANKAJ MUTHE

KEY FACTS More than 100 cos have a market cap of $1 b or more Biggest two wheeler market Largest film industry in the world Most preferred outsourcing hub Second largest mobile user base Fifth largest retail destination Third largest steel manufacturer Largest middle class Third largest economy by 2030 Economic superpower by 2050 PANKAJ MUTHE

INTERNET IN INDIA PANKAJ MUTHE

GROWTH OF INTERNET IN INDIA Source :Internet usage world stats PANKAJ MUTHE

INTERNET USERS- A COMPARISON COUNTRY POPULATION INTERNET PENETRATI RANK ( IN USERS ON TERMS OF USERS) China 1.33 billion 338 m 25.3% 1 USA 304 million 227 m 74% 2 India 1.15 billion 81 m 7% 4 UK 61 million 48.75 m 79.8% 6 Source: www.internetworldstats.com PANKAJ MUTHE

TOP WEBSITES IN INDIA Websites % of users Rank in India World rank from India Google.co.in 97.1% 1 12 Google.com 9.3% 2 1 Yahoo.com 8.7% 3 3 Facebook 3.8% 4 2 orkut.co.in 98.7% 5 62 Blogger 9.8% 6 7 Youtube 4.1% 7 4 rediff 87.1% 8 91 wikipedia 5.8% 9 6 Twitter 7.9% 10 13 Source: alexa.com PANKAJ MUTHE

USER PROFILE INTERNET IN INDIA • Age : 15-40 years • Heavy users : 15-24 years • New user category : 12-15 years • Frequency of visit : 25 days a month • Average time spent : 28 minutes per visit • Top Indian sites : Rediff, Times, Naukri, Bharatmatrimony, Indian railways, Bharatstudent PANKAJ MUTHE

• Key usage : Email, chatting, INTERNET USAGE entertainment, job search, matrimonials, ticket bookings • Online purchase categories : travel, electronics, books • New growth areas :maps, entertainment, sports, news, finance PANKAJ MUTHE

ADVANTAGES INTERNET IN INDIA • Internet users/ usage increasing • Increase in broadband connections • Increase in online transactions • Increase in PC penetration • Growing mobile penetration • 3G to start by 2010 PANKAJ MUTHE

LIMITATIONS INTERNET IN INDIA • Perceived not so seriously compared to the West • Active users are less • Transactions are limited to few categories PANKAJ MUTHE

SOCIAL MEDIA IN INDIA PANKAJ MUTHE

OVERVIEW • Age : 21- 40 years SOCIAL MEDIA IN INDIA • Work status : Private sector and well paid • Top sites : Orkut, Facebook, Twitter, Blogger ,Youtube, Wikipedia • 6 out of top 10 websites are SM • Number of unique visitors ( December 08): 19 million which was 60% of total internet traffic • Purpose of use : making friends, networking, entertainment, jobs, news, seek answers • Frequency of visit : At least once a day PANKAJ MUTHE

SNS UNIQUE VISITORS • 13 million and growth rate of 81% ORKUT FACEBOOK • 4 million and growth rate of 150% BHARATSTUDENT • 3.2 million HI5 • 2 million IBIBO • 0.9 million MYSPACE • 0.7 million LINKEDIN • 0.5 million PANKAJ MUTHE

Twitter comparison Country July ‘09 (%) July Rank September ‘09 Sept. Rank ( %) USA 62.14 1 42 1 UK 7.87 2 5 4 Canada 5.69 3 Australia 2.80 4 Brazil 2.00 5 Germany 1.51 6 8 2 Netherla 1.28 7 nds France 0.90 8 India 0.87 9 7 3 South 0.85 10 Africa PANKAJ MUTHE

TOP SECTORS USING SOCIAL MEDIA JOB BOLLYWOOD PORTALS AIRLINES TELECOM IT PANKAJ MUTHE

JOB INDUSTRY IN INDIA PANKAJ MUTHE

• Online recruitment industry : Around OVERVIEW OF JOB £ 40 million INDUSTRY • Growth sectors: Infrastructure, Manufacturing, Telecom, Financial services, Design, IT, Retail, Hospitality. • Professions in demand : Engineers, MBAs, IT professionals, Designers. • Sources of recruitment : Consultants, Online sites, Referrals • Additional services offered : resume writing, online chat, job messenger, integration with newspapers, mobile alerts • Key player like naukri.com has offline offices PANKAJ MUTHE

• Top portals : Naukri, ONLINE JOB SITES Timesjobs, Jobsahead, Monster, Clickjobs • Naukri commands 61% traffic, Monster 27% and Timesjobs 8% • Posting resume’ online is a common practise • Recruitment agencies and job seekers active in this space Source: www.comscore.com PANKAJ MUTHE

• Started in 1997 • No.1 job portal in India naukri.com A SNAPSHOT • ‘08-’09 T.O £ 25 million • Last 5 years average growth-71% • 17 million registered users • 34,000 corporate clients • 45 offices in India • 14,000 resumes added everyday • 70,000 live job listings • *Ranked no.21 amongst all websites • Diversified into other portals like matrimonials, real estate, education Source: alexa.com PANKAJ MUTHE All are 2009 figs.

• Establish presence in a WAY FORWARD metro/Mumbai • Target a key growth area • Aggressive sales efforts • Build database/ brand • Invest in education • Sponsor seminars, events • Get the first mover advantage and encash it PANKAJ MUTHE

• Visit us on : THANK YOU www.siddhimanagement.com pankajmuthe.blogspot.com Mail: • muthep@gmail.com

Potential of Social Media in India

by Pankaj Muthe on Mar 09, 2010

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Potential of Social Media in India — Presentation Transcript