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10 Smart Green Steps   In Building   A   Green Successful  Company
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10 Smart Green Steps In Building A Green Successful Company


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  • 2. 1. Green vision Set up a clear green goals and objectives (smart) Write down your green mission statement
  • 3. 2. Indentify (Top line )Smart GreenProducts and Services.( smartideas) Selecting Top line smart green products and services Re- engineer your business model to green business model – 10 smart green sustainable score board.
  • 4. 3. Indentify A Green Niche TargetMarket Indentify smart green customers Indentify their disposable income Market intelligence how, why , when, where, what they shop Market intelligence smart green life style Indentify the current green trends
  • 5. 3. Smart Green ( Swot Analysis ) Smart green strength Smart green weakness Smart green opportunities Smart green threats
  • 6. 4. Smart Green corporate StrategicPlan Smart green marketing strategic plan Smart green financial strategic plan Smart green operation strategic plan
  • 7. 5. Select and lead A Smart greenwinning Team Smart green corporate team Smart green marketing team Smart green human resources team Smart green innovation team Smart green finance team Smart operation/logistic team Smart green sales force team Smart green sustainability team smart green technology system s and design team
  • 8. 6.Design A Smart Green 360customer services program Set up smart green systems (smart green servquel model) 360 reliable 360 in responsiveness 360 in competence 360 courtesy 360 accessible 360 secure 360 credible
  • 9. 7. Communicate your smart greensocial corporate sustainabilityprogram Smart green ambassadors Smart green circles smart green innovation club Smart green opinion leaders Smart green community leaders Smart green celebrity
  • 10. 8. Integrate a smart greencommunication mix • Green • Green sales advertising, promotion and personal selling green Publicity Indoor promotion , Smart green sale and product sampling , marketing team smart green social green webinars responsibility program Smart green charity programs Smart green Green new letters, apprenticeship green direct mail program, smart green exhibition, smart green trade fair • Green • Green email sponsorship marketing, ,exhibition and direct Trade fairs marketing
  • 11. 9. Measure your Progress (Smartgreen performance scoreboard ) Smart green finance Smart green customers goals - measures Goals -- measures Smart Green vision -- Green cash flows Smart green customers – percentage of green sales from new green customers, new sales from new segments , new green account management , the number referrals , no of green royal customers, no of smart green cards smart Green customers – monthly green sales growth smart Green supply chain --- online delivery sales per day, per week smart Green market share ---- green return on investment or capital employed Smart green customer satisfaction rates --- scores levels of green customers feedback Smart green customer data base ---- increased number of green customers and new green targets Smart Green toxic energy ---- percentage of energy saved and money saved Smart green performance scoreboard Green internal Green – innovation and learning perspective Goals – measure Goals – measuresGreen technology – efficiency , effectiveness of green technology as benchmark to your Green technology – no of green products and services, new smart green grid (no of defects ) Smart green supply chain (zero waste ), no of new green business models competitors Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadorsGreen team satisfaction – staff turnovers, green team rewards , green appraisals green Green 360 customer services program – no of complaints, levels , no of defects ( green checks ) apprenticeships Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green ambassadors, processing time taken in product development.Smart green carbon target- smart green efficiency and effectiveness, zero waste in green supply chain
  • 12. 10 Smart Green Reward system Smart green apprenticeship ( smart green youth innovators, Smart green reward ranks .smart green circles (minister - president ) .smart green ambassador ( min- pres.) . Smart green global ambassadors(min-pres) Smart green rewards smart green carbon points -bronze, copper, diamond, gold smart green share bond schemes-
  • 13. 10.Smart Green Author Mutebi Jackson Thanks for your cooperation.