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The media are so powerful in today’s life that some people have labeled them on an equal footing as Parliament, Judiciary and the Executive arm of government. But with power comes great controversy and as such, the question of media is listed as one of the most controversial topic in political science.
There are competing ideas as to what the role of the media is in a democracy or in the international system and this paper will not try to join that debate, nor will it try to pick how true and real media effects are. The paper will however support the idea that media set the agenda and use language and other tricks to try to influence the way people interpret the world.
It will consider the case of priming and framing and use the currently ongoing Ukraine Crisis as case study to show how different media houses hold different ideologies and try to influence their audiences to think along their lines. As it is famously said: ‘‘the media may not be successful much of the time in telling people what to think, but is stunningly successful in telling its readers what to think about’’ (Cohen, 1963, p. 13,).