Note: Our target audience for this conversation is the CIO: the operations leader and the applications leader.
Goal: Frame the enterprise cloud computing conversation by highlighting the evolution from traditional to cloud computing models. Define industry taxonomy around private and public clouds. A couple of data points from internal Microsoft research: 41 percent of our customers are using services across datacenters on premises and in public clouds. 80 percent of our customers over the next three to five years will use hybrid models.Talking pointsTransition from previous slide Let’s start with the definitive evolution that's happening within IT.Customers are telling us that they are increasingly considering cloud computing models (versus just deploying physical and virtual environments). <click> If you’re referring to Infrastructure as a Service (private cloud), you're thinking about your datacenter as a set of pooled resources (including compute, network and storage), not in terms of individual hosts or VMs.If you’re referring to public cloud, you're talking about building applications that will then be delivered as a service. The platform provides all the required building blocks for your app. Think Windows Azure. Between private and public cloud, we believe that the concept of delivering IT as a Service will transform how customers consume IT and will deliver a completely new cost structure at a much higher level of business responsiveness.We believe hybrid environments will become the norm over the next few years. A common toolset with integrated physical, virtual, Private, and Public cloud management will help you optimize your return on investment.
Goal of this slide. Frame the cloud computing opportunity for the enterprise and Microsoft’s cloud and data center management vision to address that opportunity.Spotlight the players in the IT as a Service conversation within the enterprise (call out the app leader and the ops leader in the room). Talk about their motivations and how they’re typically non-compatible.Key points to landIT as a Service is the mental model around which the app leader and the ops leader come together as consumer and provider respectively.Talk about how the System Center 2012 cloud and data center management vision uniquely addresses IT as a Service in the context of private and public cloud computing. Talking Points (progressive builds) So what does this cloud transformation mean to the enterprise)?Cloud computing is emerging as a major disruptive force in shaping the nature of business and IT conversations. Cloud computing enables what we call IT as a Service which represents IT delivered to the business in a manner that’s agile and cost-effective while meeting the quality of service (QoS) parameters that the business expects. A cloud service demonstrates attributes like self-service, metering by use, elasticity, and scalability. <click> Now, any service offering by definition has a service consumer and a service provider. Simplistically speaking, the service consumer represents business interests while the service provider represents IT. These constituencies are incented around different KPIs. <click> For example, a business or application owner (the service consumer) would care about time to market, costs, and ease of use…<click> …whereas a data center administrator (or service provider) optimizes for security, compliance, process controls, and availability. To align these interests, we need a mechanism to deliver the agility that the business needs while ensuring the operational efficiencies that IT cares about most. <click> Enter IT as a Service. IT as a Service provides the framework for the service level based agreement between IT and the business stakeholders. <click> Through System Center 2012, Microsoft’s cloud and data center management vision is to deliver: Common management experiences across private and public clouds.IT as a Service on your terms with flexible management across your hybrid environments.How does System Center 2012 do that?
Goal of this slideRepresent core messages that differentiate us from VMwareTalking PointsSo at it’s heart, System Center 2012 delivers three core promises for datacenter and cloud management.System Center 2012 cloud and data center management solutions empower you with a common management toolset for your private and public cloud applications and services. System Center helps you confidently deliver IT as a Service for your business.System Center 2012 helps your organization consume and deliver IT as a Service by enabling productive infrastructure, predictable applications, and cloud on your terms. System Center 2012 helps you to deliver flexible and cost-effective private-cloud infrastructure to your business units in a self-service model, while carrying forward your existing data center investments. Recognizing that applications are where core business value resides, System Center 2012 offers deep application insight, which, combined with a service-centric approach, helps you deliver predictable application-service levels. Finally, System Center 2012 empowers you to deliver and consume private and public cloud computing on your terms with common management experiences across your hybrid environments.Productive Infrastructure System Center 2012 helps you deliver flexible and cost-effective infrastructure with what you already know and own. System Center 2012 helps you integrate heterogeneous data center investments, including multi-hypervisor environments. You can pool and abstract your data center resources and deliver self-service infrastructure to your business units in a flexible, yet controlled, manner.Heterogeneous supportTo help you carry forward your existing data center investments and skillsets, System Center 2012 offers integrated management for your heterogeneous data center environments. For example, it offers multi-hypervisor management for Microsoft Hyper-V, VMware vSphere/ESX, and Citrix XenServer with Virtual Machine Manager; cross-platform monitoring of Linux/Unix/Sun Solaris guests with Operations Manager; cross-platform configuration management for Linux and Unix servers with Configuration Manager; and integrated automation across management toolsets from vendors like HP, CA, BMC, EMC, and even VMware with Orchestrator.Process automation System Center 2012 helps you simplify and standardize your data center with a flexible process automation platform. By automating repetitive tasks, you can lower your costs and improve service reliability. With Orchestrator, you can integrate and extend your existing toolsets and build flexible workflows (or runbooks) that can span across multiple organizational silos and systems. These workflows are then executed in an orchestrated manner through the automation engine built into Orchestrator. Service Manager offers industry-standard service management capabilities (based on ITIL/MOF) which automates core organizational process workflows like incident management, problem management, change management, and release management.Self-service infrastructure With the provisioning capability of Virtual Machine Manager, you can pool and abstract your data center resources (such as compute, network, and storage) into a private cloud infrastructure fabric, which can then be maintained by Virtual Machine Manager and Operations Manager. You can allocate and delegate this pooled fabric to your business unit IT organizations in a flexible, yet controlled, manner using Virtual Machine Manager. Application owners can consume capacity (and request additional capacity) in a self-service mode using the service catalog offered by Service Manager. Requests for capacity would be fulfilled using the process automation and provisioning capabilities offered by Orchestrator and Virtual Machine Manager respectively.Predictable ApplicationsApps power your business. System Center 2012 helps you deliver predictable application service levels with deep application insight, and holistically manage your application services, which is where your core business value resides.Deep application monitoring and diagnosisOperations Manager offers deep application and transaction monitoring insight for .NET applications (and J2EE application server health) to maximize application availability and performance. Operations Manager also integrates with Microsoft Visual Studio through a connector to unlock development-to-operations collaboration, thereby helping you remediate application issues faster, which results in the delivery of predictable SLAs. Easy-to-use reporting and dashboarding allows you to track and communicate your SLAs more effectively.Comprehensive application manageability Microsoft Server Application Virtualization (SAV), a feature of Virtual Machine Manager, optimizes your modern and existing applications for private cloud deployments with sequenced state separation between the application and underlying infrastructure. SAV dramatically simplifies application servicing (such as upgrades and maintenance) with image-based configuration and management techniques that reduce administrative effort and expense. By decoupling your applications from the infrastructure, SAV helps unlock application portability as appropriate to your business needs.Configuration Manager supports SAV, thereby extending the benefits of SAV to applications and workloads that may be deployed in physical/traditional environments. Through SAV support, Configuration Manager enables easier physical-to-virtual application mobility and in-place application servicing. Service-centric approachIn a cloud computing model, a service is a deployed instance of an application along with its associated configuration and virtual infrastructure. System Center 2012 offers a service-centric approach to help you manage your application components in the context of the holistic service that it represents to the business. From provisioning services (visualization, design, composition, deployment, and configuration) to operating them (monitoring, remediation, and upgrades), we help you manage the full lifecycle. For example, Virtual Machine Manager and App Controller enable service-centric provisioning and updates while Operations Manager enables monitoring at the service level. Your CloudPrivate and public cloud computing on your terms managed with a common toolset. System Center 2012 empowers you to deliver and consume private and public cloud computing on your terms, with common management experiences across your hybrid environments.Flexibility with delegation and controlConstruct and manage clouds across multiple data centers, multiple infrastructures (such as Microsoft and VMware), and service providers (Windows Azure). Provide delegated authority and tools to enable self-service flexibility across your environments. You retain control across your private and public cloud environments, which is important for enterprise security and compliance requirements while ensuring your IT pros have a key role even as your organization adopts cloud-computing models.Applications self-service across clouds System Center 2012 empowers your application and service owners with a common self-service experience across private-cloud and public-cloud computing models. With App Controller, you can experience full visibility and control of your private and public cloud applications and services, so you can confidently adopt Windows Azure as your enterprise Platform as a Service (PaaS) choice.Physical, virtual, and cloud managementSystem Center has historically been known for physical and virtual management in the data center. You can also use your familiar on-premises Operations Manager to monitor your Windows Azure applications (using the Monitoring Pack for Windows Azure Applications)—thus extending your common management experience to the cloud. App Controller provides you a single pane of glass with self-service flexibility and control for your application owners to manage their applications and services across private and public clouds, including Windows Azure. Hybrid environments will be the corporate standard for many years; a common management toolset with integrated physical, virtual, IaaS, and PaaS management will help you increase efficiency and optimize ROI.
Talking points: App Controller provides the self-service component of the System Center 2012 solution by empowering application owners to:Easily configure, deploy, and manage services through a highly intuitive service-centric interface, while using a library of standard templates. [Click] Create, manage, and move services using a web-based interface that presents a customized view of resources based on your role in the organization, and enables you to focus on managing services rather than servers. [Click] View private and public cloud services and virtual machines, and get granular control of components at each layer, along with the ability to track jobs and maintain a detailed history of changes.
App Controller enables application owners to easily manage System Center 2012 component Virtual Machine Manager as well as Windows Azure services through a highly intuitive visual interface that gives an integrated view of both. [click] Within App Controller, application owners can design, build, configure, and deploy a service using a library of delegated templates with predefined configuration values. This enables data center administrators to delegate authority to application owners, confident that the predefined templates ensure compliance with company IT standards and policies. [click] Application owners can easily customize all components of the service, including virtual machines, network resources, and load balancing. You can also scale Virtual Machine Manager and Windows Azure services up or down according to application demands, efficiently using capacity from multiple subscriptions.
Talking Points:[Click] Until now, business application owners have typically relied on data center administrators to provision and update applications resource services to suit their needs. [Click] There has been an increasing dependence on cloud resources and the need to provision applications in heterogeneous IT environment composed of public, private, virtual, and physical resources. [Click] Recognizing this, it’s easy to see that there’s a real need to provide application owners with the tools you need to provision and manage business applications while abstracting and integrating your view of the underlying IT resources.Using App Controller, data center administrators can create for application owners a customized, role-based view of private and public cloud services, as well as consumed and available resources. Application owners can then manage virtual machines, Virtual Machine Manager, and Windows Azure services themselves.App Controller also enables application owners to move applications and components fluidly within public and private cloud environments. You can copy Windows Azure configuration, package files, and VHDs among Windows Azure subscriptions, as well as copy service templates and resources from one Virtual Machine Manager server to another.
Talking Points:App Controller uses a web-based console to give application owners a comprehensive view of all of their services and virtual machines. Specifically, you will be able to view Virtual Machine Manager services, Windows Azure services, and virtual machines through a single pane of glass across private, public, and virtual environments. Additionally, the product enables IT pros to retain centralized control across private and public cloud environments. This is not only important for maintaining enterprise security and satisfying compliance requirements, but also helps ensure that you have a key role even as your organization adopts cloud computing models.[click] Through this interface, you can control and manage the state of a service or virtual machine with granular control of components at each layer. [click] In addition, you can easily track the progress of jobs and maintain a detailed history for tracking changes and troubleshooting issues.
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The Shift to Cloud Computing
Microsoft Solution: Private and Public Cloud Computing
on Your Terms
Product Overview: System Center 2012 - App Controller
The Shift to Cloud Computing
Deliver IT as a Service on your
terms with flexible, common
management across your
System Center 2012 Cloud and Data Center
Deep application monitoring
Flexibility with delegation
Applications self-service across
Physical, virtual, and cloud
System Center 2012 - App Controller
Offers intuitive and servicecentric access
owners through self service
• Intuitive service-centric
• Library of standardized
• Role-based view
• Web interface
• Create, manage, and
move resources rather than
• Private and public cloud services
plus virtual machines
• Job tracking
• Change history