NGOS AND SOCIAL MEDIA: COMMUNITY MANAGEMENT IN RECENT ARAB UPRISINGS Mustafa Abbasoglu 107604024
A QuickWalkthrough What is a Non-governmentalOrganization? NGOsarebig, but how bigarethey? ChallengesforNGOs OpportunitiesforNGOs in socialmedia NGOs in socialmedia Discussion: Socialmedia in TunisianandEgyptianUprisings
What is a Non-GovernmentalOrganization? humanrights, womenrights, indigenousrights, freedomandpeace delivershumanservices promotesgrass-rootseconomicdevelopment preventsenvironmentaldegradation andpursue a thousandotherobjectivesformerlyunattendedorlefttothestate.
NGOsarebig, but how bigarethey? AccordingtoThe World FactBook - 2010 GDP(PPP) estimates: 227 Countries 76 lessthan 10 billion $ IncludesLiectenstein, Andorra, San Marino, Monaco 27 lessthan 1 billion $
NGOS arebig, but how bigarethey? WorldVision, 2011 Forbes, 2005
NGOsarebig, but how bigarethey? BRAC 120.000 Employees The Art of Living 300 m volunteers, 151 countries
40.000 International 277.000 Russia, 3.3 m India OECD: %15-%20 overseasaidthroughNGOs (2008)
ChallengesforNGOs Resemblescharacteristics of a businessenterprise
Main Challenges Fluctuatingbudgets, nolong-termplanning Dependency on Donors Autonomyunderthreat Bureaucracy, struggleforleadership Prioritizationissues: Focus on administrativeconcerns Uncontrolledgrowth Human Resources Visibility Communication
ChallengesforNGOs: Communication Consumer behaviourevolves as societyandtechnologydo from Emails Telemarketers Street volunteers Call foraction towards Ladder of Engagement-BethKanter Organicrelationswithfollowers donor-get-donor
NGOs @ Social Networks Wyclef Jean's Haiti Relief Tweets Raise $1 Million 24 hours 200.000 donations
Grassroots @ Social Networks Socialmovements, i.e. grassrootorganizationsgain momentum Political self-expression Internetime Dokunma ArabUprisings of 2011
15 FebEricSchmidt, former Google CEO, tweets: “Egypt: peopleplustechnology-whatan amazingforceforgood” Do Social Networks deservedthecredittheyaregiven?
Tunisia: Whathappened? oldprotectorate of France till1956 autocraticone-partystate ByDecember, 2010 unrest vs. policeviolence Tragicdeath of MohamedBouazizi Incidentsfor 9 days Zineel-Abidine Ben Ali resigned, 14th Jan a caretakergovernment No formermembers Tunisianelectionshavebeencalledbytheinterimgovernmentfor 24th july.
Egypt: Whathappened? Oldprotectorate, underpoliticalinfluence of UK until 1953. Incidents Jan 25 «millionsmarch» Mubarak(since 1981) resignedFeb 12 theSupremeCouncil of EgyptionArmedForces, guaranteedtocallelectionswithinsixmonths Protestscontinuedand on 3 March, Prime MinisterAhmedShafiqresignedfrom Office. ArmedForcesproposed US-trained transport ministerEssamSharafto form a newgovernment. Actionsthattheinterimgovernment has taken: Economicrelief parliamentaryelectionsforJune, and a presidentialelection in August
Egypt: Whathappened? pro-revolutionarypurposeswereeasilybeingdetectedandintimidated AhmedMohsen, bloggercaptured April 2009 for "exploitingthedemocraticclimatetooverthrowthegovernment". Unrestongoing, 6th April movement, 2008: general strike, started life on Facebook, 64.000 members
Egypt: Whathappened? Jan 25 March sameday as Policeday in memoir of Khaled Said, beatentodeathbypolicemen, Summer2010 Protestorsorganized on networks InspiredbyTunisianrevolt OppositionleaderAyman Nour 6th April movement Numbersrosefrom 50.000 to 1 m people in 6 days Regimeattempttoblock Internet & GSM Morepeopleflockedtostreets «backfire» Facebook andTwitterapps Tahrir squarephotosinspiredothercities
Discussion: Wouldit be possible 10 yearsago? Rafat Ali, a socialmediaexpert: Facebook to organize, Twittertoinform Instantly spread Organize gatherings Citizenjournalism Moral support Sharestories Feelbeingpart of a mass WaelGhonim, Google marketing manager: «I wanttomeet Mark Zuckerbergsomedayandthankhimpersonally» Egyptianfamilynamedtheirnewborn Facebook
Discussion: Would it be possible 10 yearsago? EvgenyMorozov, a well-reputedauthorandscholar in USA «TheNet Delusion: The Dark Side of the Internet Freedom” Cyber-utopians, internet’scheerleaders Underratenetworks of grassrootsactivists Exageratesocialmedia, meretools Facebook andTwitter: theservice provider of therevolution? Oppressorsuse it as well. twoactivists in Iran forspreading video content on “Twitterrevolution” in Iran of 2009. GwynneDyer, an independentjournalist, London conditionsin theArabworld has not beenchangingfor a longperiod People werealwayspoor regimeswereneverlessharshnorlesscorrupt. Self-immolationis norealexcusetoexplainhappenings in Middle East Social Media not whatbroughtthem “out at last”. United States, militaryoutoffthezonebytheend of 2011. Martin Zuckerberg, Facebook CEO "It would be extremely arrogant for any specific technology company to claim credit. " "People are now having the opportunity to communicate, that's not a Facebook thing. That's an Internet thing."