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Based on ONLINE Subscription, Contact Classes a Franchise concept to bring MASS Education to QUALITY Music Education worldwide. Quick-Keyboard and Quick-Guitar learning to start with. Comprehensive ...

Based on ONLINE Subscription, Contact Classes a Franchise concept to bring MASS Education to QUALITY Music Education worldwide. Quick-Keyboard and Quick-Guitar learning to start with. Comprehensive Vocal Training Method.

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Music international franchise_2014 Music international franchise_2014 Presentation Transcript

  • Grass-roots contribution to International Music in India The Music Academy of Music International. More formal & legal mechanism of association Instrument(s) Consortium http://themusicinternational.com
  • Business Music Technology Change
  • The Opportunity 1. India. Karnataka. Bangalore. 2. INR 10 cr? Can itself be made 20-40 cr. 3. Technology. Digital. Internet. IP. Mobile. Cloud is changing the landscape. 4. The 10X factor. Of India of Services. Of Music. Of potential. Music-Gaana-Techies-Paanwala within every Indian. 5. INR 400 cr. and more. Do you want to be a part of it? Big fish in a small pond! Small fish in a big pond? 6. ALSO. Don’t limit it to Bangalore. Go “outlier”. 7. Western Classical & Schools are miniscule YET we all know the OPPORTUNITY. 8. Work with us medium-term. Give us 1 to 3 years to establish.
  • India key Music Industry Statistics • Currently about 600 to 1000 cr. Pan-India. Growing at between 10% and 18% • Karnataka ranks 3rd after Mumbai, Delhi. Punjab, AP, Pune, Hyderabad, Chennai. • Music contributes 15% of the Film Industry. • Decline of 20% in physical music. • Growth of 24% in digital music. 27 million smartphones in 100,000 towns across India. (Hence our Subscription learning model).
  • Suggested “Mutual” targets : Year 2014 1. Increase existing Instrument / Keyboard / Guitar sales by 20% instead of 10% 2. Increase Services. Double what you are doing. Develop ALLIED Services Income. 3. Music International is looking at 20+ centres across Bangalore. 81 is a Geographic stretch. 4. 5000+ Students. 5. 20+ Educators. 40+ Music Coaches. 20+ Music Counselors. 20+ Music Lab. Assistants. 6. Installed Instruments Base. Musicians Database.
  • A “social” purpose leading to “cash” 1. 2. 3. 4. 5. 6. 7. 8. 9. Formal Music Education. Mass Education. Lowering costs. Starting a grass-roots Music Movement. India. Western. Notation. Classical BUT not UK-British alone. Other countries. Why not India? Conserve dollars – pay in Rupees. Personal Activity. Less drugs. Less liquor. Less noise. Spend time more usefully. Keeping the unemployed busy and off-the-streets. Social Activity : Play music with others. Age no-bar. Race no-bar. Gender no-bar. Language no-bar. Caste no-bar. Reducing the divides. Music. Money. Digital. Language. Computer. Haves and have-nots. Jobs. Careers. Employment. Increased Salaries. Professionalism. “Arts” ascendanyc instead of “Sciences” Spread disposable Income of “5%” to the middle quartile “30%”
  • Revenue Subscriptions & Annual Renewal Commissions Certification Student Fees ABRSM Training Trinity Training MI Assessment Teacher(s) Training Events Performances Instrument Sales Change Exchange Royalty Alumni Earning Recordings Transcriptions Originals
  • Expenses Infrastructure Teachers Skill-Sets Rooms (x N) Availability AV + Projection Salary, Growth Stands etc. 40% Occupancy Internet Development Stay, re-locate, Overheads Commute, Food Fixed Costs Variable Costs Direct Costs Single-Instrument Indirect Costs Part or Full time Educated or Self Instruments Sheet-Music Management High-Cost Bulky Availability Re-use IPR - Legal Workbooks, High-Cost Availability India-Relevant At-home At-work Materials Teaching Aids Music Books Workbooks Syllabus Curriculum Lesson-Plans Budgets TCO-ROI Repertoire Orcehstration Mobility
  • Focus on mass music education using the “Keyboard”, the “Guitar’ and “Voice” Rhythm & Percussion incidental.
  • Creating a win-win-win-win-win Solution 1. Teachers. Jobs. Earn-Learn. Part-time. Full-time. Development. Assessment. Certification. Mass Teaching methods. 2. Students. Wider. Deeper. Close-to-home. Close-to-work. Instrument availability. Group Learning. 3. Materials. Online. Books. Aids. Lower cost. Specialist & Generalist. 4. Mass Education. Group Learning as a Band, orchestra, ensemble, team. Lower-costs. Direct end goal of Music. 5. Infrastructure. Locations, Projectors, Laptop, Broadband, Instrument sales. Funding.
  • The 7 - 5 solution Sheet-Music Instruments Teachers You & Your Franchise INFRASTRUCTURE Infrastructure We & our Business MANAGEMENT Management
  • Simple Numbers • • • • With 50 students = Rs. 1 L per month. With 100+ students = Rs. 2 L per month With 200+ students = Rs. 4 L per month Our plan & target 250+ students per centre per location = Rs. 5 L per month. • Start with 20 centres across Bangalore • Then 81. Walk to Music Class. • Other towns & cities. – Bangalore for Training. Management. – ONLINE. Pan-India. Global.
  • 1st year INITIAL Target Numbers • 20 Teachers. (to 100+) – Annual INR 12 L (5 K per mo) • 500 Students (to 3000+) – Annual INR 120 L • Subscriptions of more thousand – Annual INR 50 L • Instrument : Sale, EMI, Rentals etc. – Annual INR 300 L (30 K x 1000+) • Location Rentals, Projectors + Infrastructure. – Costs. Outflow. Break-even. Investment. Reach. Advertising. Promotion. Publicity. PR.
  • Franchise Objectives • Organise the dis-organised sector of “Keyboard” and “Guitar” music Education. – Methods. Syllabus. Systems. – Assessment. Certification. • Mass Education – 1-on-1 will be optional and a part; especially for higher grades in Trinity, ABRSM or MI. Instrument (or Voice) specific – Mass Education in the 1st 5 and 3rd 5 years of Music Learning. The 2nd 5 will be more Instrument specific.
  • Steps to meet Objectives • Geography & reach. Near-work and near-home. • Constant weekly (Mondays) Teacher and Trainer Training. Regular re-assessment & recertification. • Online Resources focus on Teacher teaching aides & resources. Self-learning. Motivation & stimulus for regular practice. • Partner with BIG brands such as Casio, Yamaha, Trinity, Royal Schools, Alliance Francaise, British Councile, Max Mueller.
  • N,E,S,W,C : 3x3 then x 3 and more
  • Types of Franchise Eligibility • Individual Part-time – Mornings or Evenings. Weekends. – MUST meet & maintain Assessment, Certification & Management criteria. • Individual Full-time – Fixed. Fixed+Variable. Variable. – Employee & Employee-like. – MUST meet & maintain Assessment, Certification & Management criteria. • Firm. Team-Partners-LLP-Pvt.Ltd.-Retailer etc. – May employ part-time, full-time, fixed, variable etc. EACH and ALL MUST meet & maintain Assessment, Certification & Management criteria.
  • Franchise pre-requisites • Exclusive to location. 81+ across Bangalore • At-Home or At-Work – Keyboard or Guitar ONLY (At-work) 2-rooms – Keyboard, Guitar, Voice or Special (At-home) • Individual or Mass Education • Capacity – Home Capacity 1 or more. – At-work capacity 2x12+4 admin. etc. • • • • Qualified, Certified Teachers. (or self) Investments / Infrastructure as required. System, Method, Process, Biz.Plan adherence Learn. Grow. Scale. Build.
  • Categories • PRIMARILY and ONLY 1. Keyboard 2. Guitar • Music International Academy – Others ABRSM or equivalent Certified – Instrument. Voice Education. Teaching. • Music International Business – Performing. Events. – Recordings. Online. Social-Media. Digital Music.
  • Home Infrastructure (Keyboard Franchise) • • • • • • • Home. (Seating for 2 or more) Power backup. (At least 3 hours) Music 88-key Keyboard. Stands etc. Laptop + Broadband Internet 2.1 Speakers. 20 watts plus. (Headphones) myMI Annual Teacher Private License. myMI Annual Student License for home, rest of the week Practice for each student.
  • Casio-Club Franchise Infrastructure • Power backup. (At least 4 hours) • Keyboard Stations (x 12) – Music 88-key Keyboard. Stand. Music Stand. – Headphones. – Stool. Chair. Teacher chair / space. • Teacher Resources (x 1) – – – – – Laptop + Broadband Internet Projector. (Space for Projection) White board. 2.1 Speakers. 40 watts plus. myMI Annual Teacher Private License. • Subscriptions (x 100+ as many batches / students) – myMI Annual Student License for home, rest of the week Practice for each student.
  • Shortlisted Models : for 2014 1. 2. 3. 4. 5. 6. 7. CTK 2300 CTK 6300 IN WK 7600 PX 350 CDP 220 PX 5 S AP 650 8K 17 K 31 K 45 K 33 K 50 K 80 K Toy. Fun. Target Bollywood Serious Career Music + Technology Serious Piano. Performing Pro. Affordability
  • Home Infrastructure (Guitar Franchise) • • • • Home. (Seating for 2 or more) Power backup. (At least 3 hours) Electric Guitar. Plectrums. Stands etc. Amplifier with 4 inputs. 2 guitars + 1 mic. + PC Laptop line-out. • Laptop + Broadband Internet • myMI Annual Teacher Private License. • myMI Annual Student License for home, rest of the week Practice for each student.
  • Guitar-Club Franchise Infrastructure • Power backup. (At least 4 hours) • Guitar Stations (x 12) – Standard Electric. Guitar Stand. Music Stand. Plectrum. – Indepedent Low-wattage Amplifier. Headphones. – Stool. Chair. Teacher chair / space. • Teacher Resources (x 1) – – – – – Laptop + Broadband Internet Projector. (Space for Projection) White board. 2.1 Speakers. 40 watts plus. myMI Annual Teacher Private License. • Subscriptions (x 100+ as many batches / students) – myMI Annual Student License for home, rest of the week Practice for each student.
  • A. Online Annual Subscription(s)
  • New Joining Student Checklist  Location. ________________  Instrument  Keyboard  Guitar  Other _________________  Fees     Rs. 5,000/- myMI Annual Subscription Rs. 2,000/- one-month deposit Rs. 2,000/- first month fees in advance Rs. 900/- (or Rs. 600 for Guitar) Rental  Batch 1___ 2___ 3___ 7___ 8___ 9___ 6 ____ 7 ____ 8 ____ 10 ___ 11 ___  Week-Day Tue ___ Wed ___ Thu ___ Fri ___ SAT ___ SUN ___
  • myMI login Home Page http://themusicinternational.com
  • Personalised One-StopShop REMOTE Self-Learning   Air-Tune Player 3-chord Jazz Fakebook Teaching Resources Kids Resources -1 1. Guitar(s) 2. Keyboard 3. Drums-Percussion 4. Flute 5. Recorder 6. Voice-Singing 7. Bass (all types) 8. UNIQUE-OTHER 9. Brass 10. Woodwinds 11. Strings 12. Piano-Organ (minus one) Sheet Music Lead Sheets INSTITUTIONAL Subscription Retail Subscription Individual 100’s of 1000’s Group(s) Collaboration Teacher Training 1. 2. 3. 4. 5. IB School Music Head ABRSM P6/T6 + Certified School Band & Music myMI 3-chord Trainer MI Lead-Sheet Jazz FB Trainer Band Resources - Big Band - Marching / School - Group(s)
  • License Options I. Personal – Own personal use. Family. All in a household. II. Private – Private Teacher. Typically 6 to 20 students. III.Institution – Schools. Colleges. Music Schools. 2 to 10 teachers; 100 to 5000 students or more. – Multiple locations. Multiple towns etc. IV.Commercial – Double-Branding. Sponsored. Any other.
  • Individual-Personal Benefits (A) Save ‘pots’ of money. Get books, methods I don’t get in Bookstores NOR on-line. Learn top-line play. I have an Accompanist. 24 x 7 x 365 Tune-player. Practice Accompaniment. Song Learner. Minus-one. -1. Karaoke. (It’s all the same ... I have it all). Develop by-ear music playing. Metronome. Tuner. Drum tracks and a variety of Virtual Tools. Fresh & Relevant. I constantly get NEW sheet-music. Improve my Sight-Reading and my Sight-Singing. NOT JUST one class per-week NOR limited to just one hour. Listening guidance. Music in your Lifestyle. Constant Stimulus to Motivate me. Practice makes perfect. 12. Multi-faceted - Music is an Art-form - one of the Arts. 13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI. 14. Comprehensive resource(s) for Singing & Voice Training. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
  • Institutional & Teacher Benefits (B) 1. Single-point, single-source of ALL music related information, tools & resources. 2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas. 3. Teacher & Student(s) on the same Page. (literally). Projection to a Class of 30-500. Read one-page sheetmusic together. Lyrics. 4. Other Instrument resources. (20+ instruments) 5. Piano / Organ / minus-one / Karaoke accompaniment available for the Syllabus. 6. Time-multiplier. Allows student-self learning. In-class. At-home. On-holidays.
  • Timings Batches : Home / Work
  • Timings Batches : Capacities Mon Tue Wed Thu Fri SAT SUN MONTH Batches at WORK Per-batch WORK Total at WORK 6 12 72 6 12 72 6 12 72 6 12 72 10 4 40 10 4 40 368 Slots at HOME Per-batch HOME Total at HOME 4 1 4 4 1 4 4 1 4 4 1 4 8 1 8 8 1 8 32 Individual at home 20 40 Institute AM-PM Institute Weekday 100+ 288 100+ 250+ (2 rooms) 2L 2/4L Institute Full-day 120+ 250+ (Full Service) 5L 40 K
  • Resources & more resources • Currently available ALL-in-one ONLINE Subscription for self-service STUDENT. • Teacher has access to all the above + Personalised Student Information. • Off-line HUGE library of music CD’s, opera, broadway musicals. • OPEN SOURCE++ repository of sheet-music. Songs etc. • Custom : Arrangement, transcriptions on request. • Instrument Solutions : Buy. Repair. Consumables. Maintenance. Loans. Lease. Hire-purchase etc.
  • Annual Subscription(s) • Type » Retail » Institution • Scope » Self-Service. Self-Learning. Reference. » Teacher, Teaching Aids & Resources. » Group Playing (with Projection) » Sheet Music » Minus One (-1) Tracks » Air Tracks for Accompaniment Learning. 3-chord etc. – Voice & Instruments » Orchestra » Voice » Modern. • Teacher Training – – – – – IB Syllabus Trained ABRMS 6P, 6T & Certified Trainers MI 3-Chord Trainers Blues, Jazz, Realbook, Fakebook Trainers. School Music & Band Teachers
  • Staffing. Teachers, Manpower, Planning & more.
  • At every Location … starting 1. Keyboard Teacher – Full-time 30 K 2. Guitar Teacher – Full time 20 K 3. Music Counselor – Full time 20 K 4. Music Lab. Assistant – Full time 8 K
  • B. Teacher Training Track A Track B …. & more
  • MONDAY : Teaching Training • Morning – 9 AM to 1 PM (Available from 8 AM) – Formal Session 10 AM to 12 noon • Afternoon – 2 PM to 6 PM – Formal Session 2:30 to 4:30 PM • Evening (Only if needed) – 6 to 8 PM (Working & Part-time Teachers) – Available till 9 PM
  • MONDAY Teacher Training Agenda • Finishing School. – Music shortfall gap coverage. Theory / Practical – Soft-skills. Communications. Delivery etc. • Taught – – – – Guitar for non-Guitar Keyboard for non-Keyboard Vocal for all. Nothation, Theory included. Other Instruments • MI, myMI & clextra related – Business Skills. Selling Skills. – Admin. MIS. Accounting etc.
  • MONDAY Teacher Training Track A • Track A : Entertainment Track – To be a “pop-keyboard” OR “pop-guitar” teacher primarily full-time or part-time Job-oriented in the Music International Franchise at the end of 1-year. Performance, Recording & Entertaining is the primary focus.
  • MONDAY Teacher Training Track B • Track B : Educator Track – (WILL COST YOU MORE) For those interested you can ADD and OPT for Trinity Guildhall or ABRSM Exams. You can also opt for the Music International 1-year Diploma or 3-year Degree. The syllabus, systems, teachers, grading, width-depth-range, theory-practical, costs, effort-needed etc. are different. Sound foundations for a career in Music Education is the primary focus. In this you should choose Piano OR Classical Guitar. You could choose any other orchestra instruments such as Violin, Viola, Cello, Trumpet, Concert Flute, Recorders … as your PRMARY, SECONDARY and/or TERTIARY instruments. (Upto 3 allowed). The additional cost for you could range from buying those instruments, additional teaching from our side, exam. Fees, additional classes etc.
  • Teacher Training • Category A – Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s) • Category B – Voice / Instrument Specialists. Professional & Career in Music. – Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+ • Category C – Less than Grade 5. Professional Career Seeker – General Music Teaching. – Adequate. Competent. • Category D – Adult 21+ Senior Student. Teacher Trainee. Amateur – Not Certified / Qualified. Performing Musician – Adequate Teaching Ability • Category E – Music Lab. Assistant – Supervisory. Adequate Communication Skills. – TRAINEE
  • Teacher (Instrument) Grouping 1. Theory  Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more 2. Vocal  Voice : Choir, Chorus & Individual 3. Piano   Piano. Organ. (ABRSM Exams) Keyboard (Trinity & better) 4. Guitar    Classical Guitar (ABRSM) Acoustic (Folk). Electric. Lead. Bass. Rhythm. 5. Strings  Violin. Viola. Cello. Double Bass. 6. Brass, Woodwinds etc.     Brass. Trumpet, Cornet, Tuba, Horn, Euphonium. Single Reed. Clarinet, Saxophone. Double Reed. Oboe, Bassoon. Concert Flute 7. Recorder(s)   Age – 10. Group. Ensemble. Age +9. SATB. Ensemble. Group. Orchestra. 8. Rhythm Percussion   Age -10. Group. Ensemble. Orff. Kodaly. Drums. Cymbals. Orchestral Percussion.
  • Trainer Training • Finishing School – Teaching Skills. – Use of OUR myMI Teaching Resources. • Music Growth – – – – Assessment & Feedback on current. Addition Instrument Learning Wider knowledge. More Listening. Lectures. Workshops. Seminars • Certification & Qualification – ABRSM. IB. University and/or OTHER.
  • Teacher(s) Training Schedule Months ----------------------------------> 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 7 Communication Soft Skills Music Theory Voice Development Teaching Aids Usage Practical Muscianship - Main Instrument - Second Instrument - OTHER mandatory Instruments Performance Opportunities
  • MI Rostering : 2/5+(10,15,25 to 100) A School ---> a-Time FROM TO V Teacher ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE TEN ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE TEN B b-Time c-Time a-Time C b-Time c-Time a-Time D b-Time c-Time a-Time E b-Time c-Time a-Time b-Time c-Time 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM MON TUE WED THU FRII TUE WED THU FIR MON WED THU FRI MON TUE THU FIR MON TUE WED FRI MON TUE WED THU MON TUE WED THU FRII TUE WED THU FIR MON WED THU FRI MON TUE THU FIR MON TUE WED FRI MON TUE WED THU Classical Guitar Concert Flute, Recorder Brass Instruments IB HL, IGCSE Music Elective, Exams. Theory Piano Other Instruments Recorders : S,A,T & B Voice & Singing Pop. Keyboard Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.
  • The Music Teacher(s) Conundrum 1. Minimum acceptable Qualification & Certification. 2. Each Instrument is a specialisation. (There are easily 20+) 3. Mult-faceted Teachers are VERY difficult to come by and expensive. 4. Good Performers are mostly NOT good Teachers. A good Teacher is a good Coach. 5. Teaching skills; student-personalisation; using resources; communications; creating materials is a life-long, full-time discipline. 6. MUST BE good with Children. Like-it. 7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; InSchool or OTHER. 8. Teacher(s) Assessment. Feedback. Improvement. Growth.
  • A. Music International People Support • Top-Management, Key-Staff Involved – Casper. Sudhakar. Lazar. Leslie. Timothy & many others. • Time-on-the-ground. – Minimum ½ day a week with Teachers – Also with Talented, Advanced Students. • Training of Trainers. Mentoring. • Staff Augmentation. TEMP staffing etc. • Development of NEW Departments – Marching Band. School Orechestra. – Orff Instruments. Recorders. – School Chorus.
  • B. Teacher(s) / Trainer(s) Support • Assessment – – – – – – – NOT Negative. Positive AUDIT Music related. Needs. Concerns. Gaps. Targets. Resources. Teaching related. Needs. Concerns. Gaps. Targets. Teacher Satisfaction Survey(s). School(s) Satisfaction Survey(s). Parent(s) Satisfaction Survey(s) Student(s) Satisfaction Survey(s) • ACTION – Primarily through Music myMI Subscription – Feedback, Suggestions, Ideas, Communication, Newsletter to ALL Stakeholders. – Meetings. Classes. Workshops. – 1-to-1 Counselling.
  • C. Infrastructure Facilitation • Instrument Supply – SoundGlitz. Yamaha (Lazar). Shiva Musicals. Reynolds. • Consumables Supply – Strings. Rosin. Pads. Oils etc. • Instrument Repairs – We ourselves + best BANGALORE possible technicians instrument wise. • Institutions – St. Marks Music Academy – Max Mueller. Alliance Francais. British Council. – Several Private Institutes
  • D. Music International Music Support • PRIMARILY myMI – Annual Subscription. RETAIL & INSTITUTE • Programme oriented – Events. Groups. Orchestra. Bands – Workshops. – Certification Assistance. • Music that is relevant – Classical. Traditional. The good – Contemporary. Relevant. NOT bad, NOR ugly. • BULK Instrument, Resources BUYING. • As-needed Materials, Resources.
  • E. Retainer (if confused, can’t decide) • Music International on a monthly RETAINER … purely ADVISORY – Assumes about 3 to 8 Music Teachers – 50+ serious Music Students. (upto 300) – Example FEE Rs. 1 L / month • Deliverables – – – – – 3 myMI PERSONAL/PRIVATE License logins. At least ONE Senior visit/audit to School per month. Phone availability of Subject Experts (as needed). Monthly Mailers/Newsletters to Teachers. Music Staff Recruitment / Interview / Background Check.
  • The 10,000 hours to be a pro. at age 23 Age 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Grade 1 2 3 4 5 6 7 8 9 10 11 12 Grad 1 Grad 2 Grad 3 PG 1 PG 2 TOTAL Weekly ….. TAUGHT SELF 2 2 2 4 2 6 2 7 1 7 1 9 1 9 1 9 1 9 1 12 1 12 1 12 6 18 6 18 6 18 6 24 6 24 Month 8 16 24 28 28 36 36 36 36 48 48 48 72 72 72 96 96 Annual 104 208 312 364 364 468 468 468 468 624 624 624 936 936 936 1248 1248 10400
  • Careers in The Creative Industry(ies) 1. Advertising 2. Architecture 3. Art 4. Crafts 5. Design 6. Fashion 7. Film 8. Food 9. Games ONLINE 10. Gaming & Apps. 11.Gaming Consoles 12.Music 13.Performing Arts 14.Publishing 15.Radio & FM 16.R&D 17.Software 18.Toys & Board Games 19.TV 20.Writing
  • Careers in Music 1 Performer Play an instrument to a certain level of competence. 2 Vocalist 3 Instrument maker 4 Repair of Instruments Sing. Specialise in a genre, voice range, language etc. The best instruments even today are handmade. Repair of instruments requires enormous expertise. 5 6 7 8 9 Tuning a piano or an organ is not for everyone. Create music for any purpose. Lyrics. Song-writing. Conduct a group of musicians. Create words for songs. Arrange music. Transcribe from one set of instruments to another set of instruments. Instrument Tuning Composer Conductor Songwriter - Lyricist Music Transcription 10 Music Teacher 11 Music Examiner Teach music. Assessment. Examination. Certification. Qualifying the musical ability and talent of People. 12 Music Therapy Use music to help people with clinical or psychological problems. 13 Event Management 14 Music Direction Manage Events related to Music. Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music. 15 Music Critique Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc. 16 Compere, DJ Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events. 17 18 19 20 21 Capture live performances for stored later playback. An informed connoisseur of music Sound and music for what it is. Recording appreciation. A whole new generation that includes MP3, iPod, Itunes etc. 90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc. Recording Engineer Music Appreciation Audiophile Digital Music Soundtrack Music 22 Music Historian 23 Marketing Sales Music Library. Instrument archive. Curator of Music The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities 24 Music Legality Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings etc. 25 Music for Dance Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque, Waltz, Chaconne, Ballet to name a few. 26 Music for Opera Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc. 27 Sacred Music Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to your local language. 28 Pocket Money After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.
  • Mass Education Method 1-on-1 TO Group(s)
  • Music International Batches  Batch 1 or Slot 1 : 6 AM : Tue, Wed, Thu OR Fri  Batch 2 or Slot 2 : 7 AM : Tue, Wed, Thu OR Fri  Batch 3 or Slot 3 : 8 AM  Batch 4 or Slot 4 : At-work Noon : Tue, Wed, Thu OR Fri  Batch 5 or Slot 5 : At-work 1 PM : Tue, Wed, Thu OR Fri  Batch 6 or Slot 6 : At-work 2 PM : Tue, Wed, Thu OR Fri  Batch 7 or Slot 7 : 6 PM : Tue, Wed, Thu OR Fri  Batch 8 or Slot 8 : 7 PM : Tue, Wed, Thu OR Fri  Batch 9 or Slot 9 : 8 PM : Tue, Wed, Thu OR Fri  Batch 10-nn or Slot 10-nn : 6 AM to 9 PM Saturdays  Batch 11-nn or Slot 11-nn : 6 AM to 9 PM Sundays
  • At-Home 1. Close to home 2. Get your Instrument 3. Individual 4. Temp. Teacher 5. Before work 6. After work 7. SAT-SUN
  • At-Work 1. 2. 3. 4. 5. 6. Close to work Instrument leased Individual / Group Full-time Teacher Lunch-hour attached NO early-late-SatSun 7. Practice-play option
  • You have to follow the Time-Slots ….
  • … to understand Capacity-Occupancy • • • • Capacity Limits per ROOM. Occupancy. Increasing occupancy. Working with PEAK loads.. Idle Capacity. Cyber-usage Model.
  • More than 1 : Mass Group Mode Beginner Intermediate Advanced 1st year Next 4 years Year 5+ Batch or Slot 1 Batch or Slot N Batch or Slot 9 Batch or Slot 11
  • Target(s) • At-Home – Teachers • Retired. Housewives. Extra-Income. Pocket-Money. Career-Change Professionals. • 1-on-1 Education. Infrastructure + Preference – Students (Close to YOUR HOME) • Age 7+ to 97-. Instrument, Voice or any other. • Early Morning. Late Evening. Sat-Sun. Mid-day OPTIONAL • At-Work – Teachers • Full-time self-employed. • Full-time Franchise Appointed. – Students (Close to YOUR OFFICE) • Working employees. Before, After or DURING Lunch. Weekdays • Keyboard OR Guitar ONLY • Batch-Group. Play-Practice-Lease OR Alternate System
  • The ‘Trainer-Training’ Programme-Core • Every Monday MANDATORY. – Theory without practice is sterile. Learn. – Practice without Theory is blind. Perform. – Weekly x5 equivalent. Ie. If 8 then 40. • Equivalent to 1-year Diploma (or extend to a 3-year Degree) – Assessment, Certification & Rating will happen. – Teacher Feedback. Student Satisfaction Surveys. – Performance Appraisal LINKED to commercials. • Programme options – Keyboard. MI-Casio – Guitar. MI-Yamaha. – OTHER. Theory. MI. Trinity. ABRSM etc. • ONLINE Subscription/Software/Resources – How to use for self – How to use to Teach.
  • Subscriptions are MANDATORY • Institute per-Classroom LICENCE – – – – – – – Teacher to use in class. Always on in a class-room. Public Projection usage. Group Learning-Teaching. Legal Sheet-Music. Transcriptions. Minus-one. Playback. Song-Learner etc. Syllabus. Lesson Plans. • Individual per Student LICENSE – – – – Practice during the week. Homework. Learning Diary. Repertoire. Teacher interaction. Performance. Recordings. Membership.
  • Franchise Training 1. If self and/or Teacher then THAT training. 2. Accounting. Billing. Receipts. Audit. 3. Attendance. Tracking. ONLINE Edgevalue-Clextra ERP MIS, MACS Software Training. 4. Music International myMI Usage Basics / Training. 5. Marketing. Franchising. Advertising. PR. Genre. Location. The Music Business. Media & Entertainment Industry basics. 6. Sales. Prospects. Negotiating. Closing. IN and OUT. Products & Services. Education. Performance. Recordings. Grievance handling. Negotiations. 7. Students & Classroom Management. Discipline. Attendance. 8. Statutory Compliances. IT. Tax. VAT etc.
  • Economics of Group LEARNING • • • • Not just 30 with 6+ Teachers. Immediate Target of 120 Then 300 Then 1000+
  • The Economics • Current & not-viable – 30-50 students paying Rs. 500/- per hour = monthly inflow of 100,000/- per month. You can’t run a Quality Music Department with that. • Potential & viable – Assuming 1000+ school; get 300 musicstudents to pay for QUALITY music classes at Rs. 2,000/- per month = Rs. 6,00,000/-. Infrastructure+Resources+Class+Home+Own Learning = Some QUALITY from the music department.
  • Ideas to ENSURE mass music education • TEACHERS – – – – Clear Individual Job Description. Job Expectations etc. Assessment of Musically Challenged Music Teachers. Teacher Training OR Teacher Learning (Group Methods) Feedback. Correction action. Learning Diary. • RESOURCES – Mass resources. Projection. Cost-spreads over several. – Group. Ensemble. Band. Class. Choir. Chorus Learning Methods. • PERFORMANCE – 200+ Orchestra and 1000+ Choir / Chorus. – Group & Ensemble Examinations & Certification.
  • “Mass Music Education” 1. 2. 3. 4. 5. 6. 7. Singing. Chorus. Choir. Recorder Orchestra. Rhythm & Percussion Orchestra. Marching Bands. Brass. Bugle. Bagpipe. String Orchestra. Classical Guitar Orchestra. Dance. Calisthenics. Choreography.
  • Grouping & Pricing Strategy CAT-A HL Music CAT-B SL Music Family Focus Career Option Affordability Talented CAT-C Grade 5+ Cost CAT-D Grade 1-5 CAT-E Hobby Casual Pop Visibility per month 300/- 500/- 1,000/- 2,000/- * Using Horizontal Variablity Segmentation Instead 5,000/-
  • myMI Song Learner Method    Can Read & Use Sheet Music Can not Sing Play Accompany Listen to an MP3, Learn it on Youtube, find a friend. The e-friend. Learn the Melody, Tune or Air at http://musint.com Get and fit the lyrics, words to the tune. Find ANY supporting content for the song. Identify Key, Intervals, EarTraining. Key; Identify, Know & Make chord changes. Source : Casper Abraham © 2013    Sing Play Accompany
  • The Song Learner Methodology Level 1 Song Music Level 2 Level 3 Level 4 Listen. Play again. Sing the Tune Fit the Lyrics. Sing the Song Solo Sing Duets Sheet Music TUNE Play Tune Level 5 Level 6 Level 7 Find Accompaniment Sing with Accompaniment Chorus Accompany Source : Casper Abraham © 2013 Sing Parts Other Instru ment Arrange Write Parts Own Songs
  • Air & Accompaniment Methods Range C1 to C8 Piano Right Hand Left Hand Air & Accompaniment Accompaniment Air, Tune or Melody Guitars Bass Lead Rhythm Guitar Band Bass Vocal Rhythm Riff / Fill-In Any SATB Quartet Bass Source : Casper Abraham © 2013 Tenor Alto Soprano
  • The MI Syllabus Option  Trinity  ABRSM  Casio  Yamaha  IB  MI
  • Horizontal Variability Segmentation  S1. Parents want me to.  S2. Passion. Willing to quit job, fight parents, not-get-paid.  S3. Want to learn properly, correctly. Delayed gratification  S4. Show-off. Instant Gratification.  S5. For & Against everything. Contemporary & Intense category of five-factor model.  S6. Gender attraction. Love. Romantic. Mate-Spouse encouragement.  S7. Sophisticated of five-factor model. Classical. Jazz. Intellectual.  S8. Five-factor model. Unpretentious and-or Mellow  S9. Gospel. Sacred. Church. Devotion. Lyrics. Words. Source : Casper Abraham © 2013
  • Mass Education Method 1-on-1 TO Group(s)
  • Exam Options • ABRSM – – – – Recongized. Expensive Voice. Theory and MOST Instrument(s). Theory. Teacher Diploma • Trinity – Popular. – Any Instrument, any type. • Music International – – – – Value for Money. Jobs. Careers. ABRSM-Trinity++ India Market. Reality. Bollywood. 50% Internal Assessment.
  • Hierarchy of Music Education Teacher Training Pop Keyboard Pop Guitar 6-month Certificate 1-year Diploma 3-year Degree Music Appreciation Children Vocal Children Recorders Pop-Other Instruments
  • Assessment leading to Certificate
  • Commercials • Individual – Part-time – Little to nothing upfront. Meet eligibility criteria. – Get & Retain 20 students at any time. Receive Rs. 40,000/- per month. – Pay up between 12 & Rs. 16,000/- a month for all that is committed. • Individual Full-time – Little to nothing upfront. Meet eligibility criteria. – Get & Retain 30 students at any time. Receive Rs. 60,000/- per month. – Pay up about 24,000/- a month for all that is committed. • Firm. Team. FOR each and EVERY location. – – – – – Meet eligibility criteria. GUITAR and / or KEYBOAR. Ideal to take BOTH. Rs. 8 lakhs EACH. Cap.Ex. GUITAR or KEYBOARD. ROI/ROCE of 30% Get & Retain 100 students at any time. Revenue of Rs. 200,000/-. Broad Expenses – Salaries. Rental. Subscriptions. Franchise-Royalties. Retain approx. 30% as Profit. Rs. 60,000/- per Location.
  • Growth • Initially Geographic control. 5 north, east, south, west and centre regions. This becomes 3x3=9 • The above sub-divided demographic +geographic to be 81. Walking distance from home or office. • This above can multiplies into 3 to 7 demographic GENRE. Classical, Rock, Pop., Dance, Sacred, Bollywood … depending on BRAND, Quality & Control criteria = 2000 centres each with 100 = 200,000 students in any India metro-town. • Top 60 to 100 towns across India – Perhaps 10,000 students per town = 1,000,000 pan-India.
  • Long-term Consumer Engagement • Product Sale. – – – – First Instrument. More Instruments. Upgrade etc. Other Instruments. Cross-Selling. Related. Accessories. Books etc. • Services Sale Subscription Exams. Certification. • Learning Cycle. – Student Training. – Teacher Training. Other Training. • Earning Cycle. – – – – Teaching. Education as a Career. Performance. Recordings. Transcriptions & other earning.
  • We can engage for a life-time 0 Born 21 Graduate 30 Get Serious 65 Retire 99
  • Subscriber-Student-Partner CRM Profile I – Basic II – Extended III – Personal V – Career-Path V - Engaged Entry Point Time
  • Consumer Metrics • Usage. – Average ANNUAL hours-minuutes-per-day. – Range of features utilised. • Personal ROI – Revenue earned from Investment. – Emotion-Pleasure-happiness gained. – Show-off. Social-acceptance gaind. • Combined Revenue. Profit. Earnings. – You INDIVIDUAL with us. MI + Partners. – You as a FIRM-BIZ-INSTITUTE
  • Presentation to Franchising (pan-India 2014) © Casper Abraham, 2010 Founder & CEO casper@themusicinternational.com +91 98450 61870 Music International Bangalore INDIA Website : http://themusicinternational.com
  • Personal Information Background, Track-Record CV etc. 92
  • Casper Abraham : Music • • • • • • • • • • • • • Classical Guitar : Theory : ABRSM Double Bass (Orchestra level) Concert Flute : Gr. 3+ Recorders : SATB : Gr. 5+ Vocal Training : Choir, Musicals & Opera Viola. Violin & Cello : Gr. 3+ Organ. Piano. Keyboard. Music PC Software Finale Expert. MIDI Expert. Sound & Audio Engineering Curriculum. Music Appreciation Composer. Song-writer. Arranger. Transcriber. Critique. • • • • ABRSM Grade 8 Guitar & ABRSM Grade 5 Theory. Niligira Choral Society. Gospel Train. BACH Choir. KMC. Bands, Groups, Orchestras St. Marks Music Academy. Member of Piano Teachers Forum of Karnataka. 93
  • Casper Abraham … not-Music • Many hats … 1. Technology. IT. ICT. Hardware. Software. 2. Music. 3. Music Technology. MIDI. Digital. Sound & Audio Engineering. Digital Agency. Audiophile. 4. Business. Management. Marketing. HR. Logistics. Distribution. Manufacturing. • Founder & promoter of Music International. • Founder & CEO of Edgevalue. ERP++ Software called clextra • Director. Ksense Technology Pvt. Ltd. – Hardware Manufacturer & Systems Integrator. • Director Riskpro India Ventures Pvt. Ltd. Governance, Risk-Management & Compliance. • Advsior M&M Connect and Digital Delivery Partner. • 30+ years experience. Primarily in IT, Business, New ventures, Management, Marketing, Sales, Strategy. 94 • Travelled widely USA. UK. France, Japan, Malaysia, Singapore. • Mensa International & mensa India convening Member. Bangalore Club..
  • © No part of this may be re-used, forwarded, sold, gifted, copied or presented to anyone without the written consent and permission of … Casper Abraham eMail id : casper@themusicinternational.com Website : http://themusicinternational.com Landline : 91 (India) 80 (Bangalore) 2595 0059 Cellphone : +91 98450-61870 When and where permitted … it must retain the original source and related acknowledgement and copyright of content and method in presentation. 95