Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph.D. Students
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.
Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.
The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful“
Google runs over one million servers in data centres around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day
Search Technology Overview Google's Crawlers regularly crawl web to rebuild Google index. Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. Google Bots Google PageRank Google Index Technology Services Innovation
Why We Use Google as a Search Engine? Technology Services Innovation
Google – Technologically Ahead Cloud Computing Chromium OS Honeycomb Android 3.0 Technology Services Innovation
Services By Google Technology Services Innovation
Innovation Process Technology Services Innovation
Google Street View Video - Snowmobile Innovations @ Google Technology Services Innovation
Innovations @ Google Google Street View Video – Route 66 Technology Services Innovation
Innovations @ Google Google Translator Video – Spicy Food Technology Services Innovation
Google primary strategy is to focus on Search Engine Marketing . Indexing every website on the web, giving faster results with accuracy.
Google’s Ad-Sense and Ad-Word helped Google to generate huge revenue form the Internet Market
Robust Data Centers around the world
Unique Page Search Algorithm
Ad-Sense & Ad-Word
Primary Strategy Secondary Strategy Innovation Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc. Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout Growth Strategy Google’s growth strategy – Merges & Acquisitions (Example – YouTube) This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally