Goal - Eliyahu Moshe Goldratt
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Goal - Eliyahu Moshe Goldratt



summary of chapter 1,2 & 3 of The Goal Book is discussed

summary of chapter 1,2 & 3 of The Goal Book is discussed



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Goal - Eliyahu Moshe Goldratt Goal - Eliyahu Moshe Goldratt Presentation Transcript

  • The Goal A Process of Ongoing Improvement (Chapter 1,2 & 3)
  • Presented By Man Mohan Anand MBA (Marketing & Operation) | 2009-11 M.S.Ramaiah Management Institute, Bangalore [email_address]
    • Born in March 31, 1948
    • an Israeli physicist who became a Business Management Guru
    • B.Sc. from Tel Aviv University (TAU), Israel
    • M.Sc. Doctorate of Philosophy from
    • Bar-Ilan University (BIU), Israel
    • An Educator, Author, Scientist, Philosopher & Business Leader.
    • He holds a number of patents in the areas from medical devices to drip irrigation to temperature sensors.
    About The Author Eliyahu Moshe Goldratt
    • Dr. Eli Goldratt's book “The Goal”, has been a best seller since 1984 and is recognized as one of the best-selling management books of all time.
    • The Author has used the Socratic inductive reasoning to teach his Theory Of Constraints
    • It is an underground best seller that utilizes a non-traditional approach to convey important business information.
    • It has reached a sale of eight million copies.
    • This book which is an overall framework for various businesses determine:
      • What to change?
      • Change to what ?
      • How to cause the change?
    Introduction – The Goal The Goal – An Ongoing Process of Improvement
    • Story revolves around 38year old young executive – Alex Rogo.
    • An Engineering Graduate + MBA.
    • Started career in UniCo as project manager and now works under Bill Peach as plant manager in Bearington, his hometown.
    • Factory produces machined assemblies.
    • Well trained staff led by highly experienced managers.
    The Goal - Scenario
  • Story Characters Alex Rogo, Plant Manager Julie, Rogo’s Wife Bill Peach, Vice President Bob Donovan, Production Manager Fran, Rogo’s Secretary Dempsey, Shift Supervisor Martinez, Union Steward
    • Mr. Rogo, Plant Manager faced a heated situation created by Bill Peach, Vice President who surprisingly demanded the status of Customer Order 41427
    • Order No. 41427 - Order from Bucky Burnside, President of one of UniCo Biggest Customer
    • Bill Peach’s Demand – Dispatch the Order No.41427 within 24hrs
    • The Bad Luck – Machine NCX-10 was down, Assemblies were missing.
    • Peach’s Warning – 3 Months to clear all the backlogs of the plant
    Chapter-1: Summary
    • In-house Conflicts between Rogo & his wife Julie
    • Total work force was streamlined over Order No. 41427
    • Bottleneck , Overtime, Overworked
    • Finally NCX-10 Machine started working by 4:30pm
    • Consignment Dispatched by 11pm
    • Alex Rogo celebrated with Bob Donovan discussing about how they managed this order no. 41427
    • The Missing Element – Inspite of best technology, best machines, best people, something was missing
    • Damn Competition – Earlier Japanese were beating UniCo on Quality and Product Design, Now they were beating UniCo over Price & Delivery
    • Self Realization – Rogo gave a thought of his past performance and record and realized his potential that he can clear all backlogs with in 3 months
    Chapter-2: Summary
    • Stress Continues – Early Morning Meeting at headquarter held by Bill Peach, Vice President
    • The Bad News – The whole division goes up for sale if the performance continue. Deadline – 6 Months
    • Result – Sacking of employees including Vice President, Bill Peach
    • Meeting Objective – Analysis of Quarter result and performance of each plant under Bill Peach
    • New Strategy – How we are going to meet this challenge
    • The Answer - The future of the business depends upon the ability to increase productivity
    Chapter-3: Summary
    • The Goal - Eliyahu M. Goldratt
    • http://www.google.co.in
    • http://www.wikipedia.com
    • Thank You