Reaching the social mass-market                 Tim Hadley, Rara.com                                                  #m4p...
Music 4.5: Reaching the Social Mass Market(Do humans still have a place in music recommendation or are the robots taking o...
rara.comUser experience to attract the mass market • Simple and beautiful user interface • Intuitive, easy to use • Browse...
rara.comInternational music streaming                         International reach:                         • Live across 2...
Localised curationChannels curated to local music tastesThe majority of consumers do not want to program theirexperience a...
The problem: what do I listen to?Radio:                               Digital music services:• 100 – 120 track weekly play...
Recommendation sourcesPre-internet:           Internet:• Friend                • Social: Twitter / Facebook• Radio        ...
The solution: recommendation sourcesHuman:                              Algorithm: (the Robots)• Friends                  ...
Putting music in boxesTrack attributes: content owner/creatorCurrent level of detail provided by content owner/creator:Con...
Putting music in boxesTrack attributes: meta data providersMeta data providers: enriching dataMeta data providers:        ...
Humans working with the robotsWhat’s happening todayMost music service recommendations today use combination ofhuman + rob...
Thank youConfidential © rara.com 2012
Thank you to our event partners  #m4pt5#smartradio                         Music 4.5 is organised by
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Social music slides4

  1. 1. Reaching the social mass-market Tim Hadley, Rara.com #m4pt5Event partners #socialmusic Music 4.5 is organised by
  2. 2. Music 4.5: Reaching the Social Mass Market(Do humans still have a place in music recommendation or are the robots taking over) Tim Hadley Director, rara.com November 2012
  3. 3. rara.comUser experience to attract the mass market • Simple and beautiful user interface • Intuitive, easy to use • Browser based: access on any PC or Mac • iOS / Android / Windows 8 apps • On-demand search and play • Curated channels and playlists • Music track/album sharing • Advert free, uninterrupted listening
  4. 4. rara.comInternational music streaming International reach: • Live across 27 countries • Global licensed catalogue: 18 million tracks • Licenses with all four major labels and leading independents Global local service: • Localised catalogue for every country live • Channels and playlists curated by local musicologist from each country
  5. 5. Localised curationChannels curated to local music tastesThe majority of consumers do not want to program theirexperience and are challenged when faced with a search boxCurated channels and recommendation: • rara.com is a hybrid of radio and fully on-demand • Curation is focused on local tastes Human recommendation: • Human curators for each market • Channels, playlists: Genre, Era, Mood, Great Playlists Algorithmic recommendation: • “You might like” algorithmic recommendations • “Related artists” nearest neighbour artist recommendations
  6. 6. The problem: what do I listen to?Radio: Digital music services:• 100 – 120 track weekly playlists • 28,000,000 tracks
  7. 7. Recommendation sourcesPre-internet: Internet:• Friend • Social: Twitter / Facebook• Radio • Websites• TV • Digital music services• Magazines• Advertising
  8. 8. The solution: recommendation sourcesHuman: Algorithm: (the Robots)• Friends • Music services• Experts / artists / celebrities• Media• Music services
  9. 9. Putting music in boxesTrack attributes: content owner/creatorCurrent level of detail provided by content owner/creator:Content owner/creator track attributes: • Track • Artist • Album • Genre • Length • ISRC • Copyright owner • Publisher
  10. 10. Putting music in boxesTrack attributes: meta data providersMeta data providers: enriching dataMeta data providers: Additional attributes include: • Gracenote • Social: Twitter / Facebook • ROVI • Tempo • The EchoNest • Sub genres: circa 800 • Richseam • Era • Mood: over 100 • Pitch • Loudness • Artist relationships / touring / covers / moves
  11. 11. Humans working with the robotsWhat’s happening todayMost music service recommendations today use combination ofhuman + robotMusic services utilising combinations of human + algorithmbased recommendations: • Human generated catagorisation • Scrobbling / crowd sourced plays Algorithmically generated playlists: • Likes + listening + artist channels + nearest neighbour • Social media recommendations
  12. 12. Thank youConfidential © rara.com 2012
  13. 13. Thank you to our event partners #m4pt5#smartradio Music 4.5 is organised by

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