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Music 4.5 Smart Radio: Phil Critchlow, Founder & Director, TBI Media
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Music 4.5 Smart Radio: Phil Critchlow, Founder & Director, TBI Media

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Content crossover – no money without quality content …

Content crossover – no money without quality content
What engages people? Strip out the tech, what is left?
Without the right content there is no business, no revenue.
As the content format develops, so does the advertising and sponsorship business model, increasingly involving multiple players to deliver content across different media and channels. What do the new generation of branded content and transmedia monetisation models look like?

Published in: News & Politics, Business

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  • 1. Music 4.5 is organised by #m4pt5 #SmartRadio Content crossover – no money without quality content Phil Critchlow, Founder & CEO, TBI Media
  • 2. September 24th 2013 Music 4.5 Smart Radio 2 Phil Critchlow Founding Director
  • 3. THE BIG IDEA “Imagination is more important than Knowledge” (Albert Einstein)
  • 4. THE VALUE 1. Subscription 2. Advertising 3. Sale 4. Tickets / Merch 5. (Marketing)
  • 5. EXPANDING IDEAS THE STORY THE AUDIENCE • Avoid - being‘Tainted By Experience’ • Avoid - Saying or accepting ‘no’ early on • Own / Understand / Get excited • Bigger / Fewer / Better … • Delivery – Delivery - Delivery… ‘If you reach for the stars you won’t come up with a handful of mud’ (Leo Burnett)
  • 6. TITANIC MINUTE BY MINUTE The ship that launched 1000 treatments  The Band That Played On  In real time  Exactly 100 years later  Live - in the present tense
  • 7. TITANIC MINUTE BY MINUTE Results :  Great press coverage  Powerful interactive engagement  Multiple Awards  Content extended way beyond the slot
  • 8. 12 HOURS TO PLEASE ME  Beatles’ first album  Remade – 50 Years on  Same songs - Same studio - Same time  BBC united for a week PARTNERS • Radio 2 daytime • 6 Music • Abbey Road Studios • Apple Corp • EMI Music • BBC FOUR TV • The One Show • Regional TV • R2 On Line
  • 9. 12 HOURS TO PLEASE ME Results :  1.34 million TV – slot average 360k  220k to 1.68 million on Facebook (700%)  Huge Artist engagement  Future commercial opportunities TBI Media THE BIG IDEA
  • 10. DAMBUSTERS : 70 YEARS ON  A framework for pan BBC coverage  The day the planes came back... PARTNERS 1. RAF 2. MOD 3. BBMF 4. BBC TV Events 5. Radio 2 Breakfast 6. Jeremy Vine 7. Friday Night Is M.N. 8. The One Show 9. BBC Local Radio 10. BBC South East 11. BBC National News 12. Snappin Turtle
  • 11. DAMBUSTERS : 70 YEARS ON Results : • Standout programming for this audience • National coverage • Significant social media • New relationship - armed forces 25k Unique Web Browsers 220k On line content requests 50K Iplayer for FNIMN
  • 12. ENERGY DAY • Big Idea for a News Network • Frame the energy debate • Sept 5 – 2013 - 7am – 7pm • Build a grid • Monitor the power PARTNERS • 5 Live • Blue Peter • Newsround • National News • Regional News
  • 13. COMMERCIAL BOWIE IS .. • 3 x 1 hr doc’s • Fully Funded by the V&A • Tim Minchin • Heavily noticed THE MANUSCRIPT .. • Designed for ‘Just For Men’ • Full on Panel Show • Nick Hancock / Profile Guests • Stand Out Programming
  • 14. SUMMARY  Relish a completely blank canvas  Break ideas into stand alone sections  Initially use existing schedules / platforms  Give partners ownership and value early on  Define Editorial / Operational / VALUE
  • 15. QUESTIONS www.tbimedia.co.uk phil.critchlow@tbimedia.co.uk