Your SlideShare is downloading. ×
0
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Music 4.5: Music & Sport - Richard Cohen, LoveLive
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Music 4.5: Music & Sport - Richard Cohen, LoveLive

134

Published on

Love live rights – shareability & piracy …

Love live rights – shareability & piracy
People share what they love. Music and sports are forms of art and entertainment that engage people and create communities. Live performances rouse, engage and gather fans and audiences. How to capitalise on the rights and talent? What are the formats and channels of distribution for engaging music or sports content that can be shared and monetised?
Richard Cohen, founder and CEO, LoveLive

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
134
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Music 4.5 is organised by #m4pt5 Love live rights – shareability & piracy Richard Cohen, founder and CEO, LoveLive
  • 2. LoveLive: Rights – Shareability & Piracy Richard Cohen April 2014
  • 3. Live Performance: Engagement and Community Live streams generate higher engagement than anything else on YouTube Online Experience Conversation Traffic
  • 4. Capitalising on Rights & Talent Rights: • Worldwide live stream and VOD rights as a package – increasing event longevity • Tracking & blocking YouTube video rips as a service – tackling online piracy • LPlatform – activating brands Rihanna Event trailers and pre- Show social support tied Into tour messaging Muse Pre-show live Twitter Q&A built fan excitement Ellie Goulding Disabled live embeds to ring-fence traffic where label wanted it to go Talent: • Co-ordination of digital teams • Tent-pole events • Social media and email marketing • Competitions
  • 5. Formats & Channels for Shareable, Monetisable Music Content Concerts • Live &VOD Intimate Music Moments • Incorporating fan elements Content Series • Appointment to view Unique Music Experiences • Short & shareable YouTube > Embeddable on Social & Web LPlayer > Better monetisation & rights management TV Apps > A new challenge – using YouTube as a shop window
  • 6. Thank You
  • 7. Music 4.5 is organised by Thank you to our event partners #m4pt5

×